Hoppin' Taproom revolutionizes the traditional bar experience by introducing a unique self-serve concept that puts customers in control of their beverage journey. Founded in Charlotte, North Carolina in 2017, this innovative franchise has quickly gained attention for its modern approach to casual dining and drinking.

At the heart of Hoppin' Taproom's appeal is its self-serve tap wall technology, featuring an extensive selection of craft beers, wines, and seltzers. Customers receive RFID-enabled cards that allow them to pour their own beverages, sampling different options and paying by the ounce. This interactive experience encourages exploration and social interaction, making it an ideal destination for both craft beverage enthusiasts and casual consumers alike.

The establishment's contemporary, industrial-chic atmosphere creates a welcoming environment that appeals to young professionals and social gatherings. With comfortable seating areas, games, and often featuring local food truck partnerships, Hoppin' Taproom provides a complete entertainment experience that goes beyond just drinks.

As a franchise opportunity, Hoppin' Taproom stands out for its tech-forward business model and lower staffing requirements compared to traditional bars. The concept particularly thrives in urban areas and college towns, where the social, self-serve format resonates strongly with the target demographic. Franchisees benefit from a proven operational system, comprehensive training, and ongoing support in technology management and beverage curation.

The brand's commitment to local community engagement and its ability to adapt to regional preferences makes it a compelling choice for entrepreneurs looking to enter the evolving food and beverage industry with a concept that's both innovative and scalable.

Financial Summary

Franchise Fee: $59,995
Investment Range: $764,545 - $1,261,045
Investment Midpoint: $1,012,795
Minimum Cash Required: $764,545
Royalty Fees: 5%
Brand Fund: 2%

Brand Bragging Rights

Craft beer taproom dining concept

Early-stage ground floor opportunity

Experiential dining and beverage focus

Growing craft beverage market segment

Accessible mid-tier investment level

Food and beverage dual revenue

Financial Analysis

Hoppin' Taproom requires an investment range of $764,545 to $1,261,045, positioning it as a mid-tier casual dining opportunity that aligns closely with sub-sector minimums but offers more accessible entry than premium concepts. The investment typically covers kitchen equipment, bar infrastructure, interior buildout, and initial working capital requirements common to full-service establishments.

The casual dining sector faces evolving consumer preferences toward experiential dining and craft beverage offerings, with taproom concepts benefiting from the continued growth of craft beer culture. However, the industry remains highly competitive with established players and emerging fast-casual alternatives pressuring traditional models.

With only 3 units operational since 2017, Hoppin' Taproom represents an early-stage franchise system with limited operational history. This nascent scale presents both opportunity for ground-floor positioning and considerations regarding proven systems, brand recognition, and franchisor infrastructure development.

The reported gross revenue of $1,079,852 falls below the sub-sector average of $1,289,410, though this may reflect the system's early development stage rather than operational limitations. Prospective investors should carefully evaluate territory rights, operational complexity of managing both food service and beverage programs, and the franchisor's ability to provide comprehensive support.

Ideal candidates should possess substantial liquid capital for the significant upfront investment, restaurant or hospitality experience, and understanding of local alcohol licensing requirements. The concept suits markets with strong craft beverage appreciation and demographic support for experiential dining. Thorough FDD review and market analysis remain essential for investment evaluation.

Expected Investment Range

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Average Gross Sales

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Financing

Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Hoppin' Taproom. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners

FranFund

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CRF USA

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Location Analysis

Hoppin' Taproom, a relatively new entrant in the casual dining sector, maintains a limited but growing franchise presence, suggesting a cautious approach to franchise expansion. While the current geographic footprint indicates an emerging brand, it also presents significant opportunities for early franchisees to secure prime territories in untapped markets.

The concept's self-pour taproom model is particularly well-suited for urban and suburban areas with high concentrations of millennials and young professionals. Ideal locations should target areas with median household incomes above $75,000, strong craft beer culture, and proximity to entertainment districts or mixed-use developments. Demographics supporting successful locations typically include populations aged 25-45 with disposable income for premium beverage experiences.

Potential franchisees should focus on high-traffic locations with substantial retail presence nearby and evening foot traffic patterns. Key success factors include visibility from major thoroughfares, ample parking, and proximity to complementary businesses such as restaurants and entertainment venues. The emerging market presence suggests significant opportunity for expansion in markets with established craft beer scenes, particularly in the Southeast and Mid-Atlantic regions where the brand has cultural alignment.

While the concept's newness to franchising presents some risks, it also offers first-mover advantages in many markets for pioneering franchisees.

Total US Locations3

Open Franchises1

Corporate Locations2

Average Sq. Foot3500

Territory Map

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Franchise Net Unit Growth

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Additional Information

Executive Team

Get to know the leadership behind Hoppin' Taproom. Learn about the experience and expertise of the executive team guiding Hoppin' Taproom's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Hoppin' Taproom. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Hoppin' Taproom's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Hoppin' Taproom's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions

Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Brand Highlights