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Crisp & Green

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2016
  • Franchising Since 2021
  • 45 US Franchises
  • $886,028 - $1,444,038 Investment Range
  • $1,487,056 Average Gross Revenue
  • 7% Royalty Fee
  • $64,500 Franchise Fee
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Brand Description

Crisp & Green is revolutionizing the fast-casual dining landscape with its innovative approach to healthy, convenient eating. Founded in 2016, this rapidly expanding franchise has earned a stellar reputation for delivering chef-crafted salads, grain bowls, and smoothies that don't compromise on taste or nutrition.

At the heart of Crisp & Green's success is their unwavering commitment to fresh, high-quality ingredients and made-from-scratch dressings that transform everyday salads into crave-worthy meals. Their menu features an impressive array of signature bowls, from the popular Bold & Buffalo to the innovative Thai-inspired offerings, alongside customizable options that cater to various dietary preferences, including vegan, gluten-free, and protein-packed choices.

What sets Crisp & Green apart is their modern, welcoming atmosphere and exceptional customer service. Their bright, contemporary spaces provide the perfect setting for health-conscious diners seeking a quick, satisfying meal. The brand has cultivated a loyal following through their consistent delivery of fresh, flavorful food and their ability to make healthy eating both accessible and enjoyable.

Beyond just serving meals, Crisp & Green has positioned itself as a lifestyle brand that promotes overall wellness and community engagement. Their locations often become neighborhood favorites, drawing regular customers who appreciate the perfect balance of health, taste, and convenience. With a robust digital ordering system and efficient operations, they've mastered the art of delivering fresh, customized meals quickly without sacrificing quality or customer experience.

Financial Summary
Franchise Fee
$64,500
Investment Range
$886,028 - $1,444,038
Investment Midpoint
$1,165,033
Minimum Cash Required
$886,028
Royalty Fees
7%
Brand Fund
2%
Brand Bragging Rights
Chef-crafted scratch-made daily menu items
Premium health-focused dining positioning
Strong unit revenue performance
Growing wellness market segment
Functional smoothie innovation leadership
Community-focused brand movement approach
Financial Analysis
Crisp & Green requires a substantial investment ranging from $886,028 to $1,444,038, positioning it in the premium tier of fast-casual franchises. This investment level is significantly higher than the sub-sector average of $406,514-$894,151, reflecting the brand's upscale positioning in the health-focused dining segment. The elevated capital requirements typically encompass premium kitchen equipment for scratch-made preparation, sophisticated point-of-sale systems, and extensive build-out costs for modern, wellness-focused restaurant environments.

The health food restaurant sector benefits from strong consumer trends toward wellness and clean eating, particularly among affluent demographics willing to pay premium prices for quality ingredients. The reported gross revenue of $1,487,056 substantially exceeds sub-sector averages of $696,569, suggesting strong unit-level performance despite higher investment requirements.

As a relatively young franchise established in 2016 with 46 units, Crisp & Green represents an emerging brand with moderate system maturity. While this offers ground-floor growth opportunities, it also presents inherent risks associated with newer franchise systems including limited operational history and developing brand recognition.

Ideal investors should possess substantial liquid capital and restaurant industry experience, given the operational complexity of scratch-made food preparation and premium service standards. The brand's focus on functional ingredients and chef-crafted offerings requires sophisticated operational management. Multi-unit development opportunities may appeal to experienced restaurant operators seeking to capitalize on the growing wellness dining segment. Prospective franchisees should thoroughly review the FDD and conduct comprehensive due diligence before investment.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Crisp & Green. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

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Location Analysis
Crisp & Green demonstrates a strategic regional expansion pattern across multiple states, with a notable concentration in the Upper Midwest. The brand maintains a strong presence in Minnesota, their home market, where they have established a significant footprint. This concentration suggests a successful proof of concept in their original territory, with recent expansion into high-growth markets including Colorado, Texas, and Florida.

The franchise's strong average rating of 4.39 across numerous customer reviews indicates consistent operational excellence and market acceptance. Their Minneapolis locations particularly demonstrate the concept's strength in established markets.

Market positioning reveals a focus on health-conscious urban and suburban areas with strong demographic alignment for fast-casual healthy dining. The brand shows particular success in markets with high concentrations of millennials and health-focused consumers, suggesting optimal locations near business districts, fitness centers, and upper-middle-income residential areas.

Growth opportunities exist in untapped major metropolitan markets, particularly in the Northeast and West Coast. Ideal locations should target areas with median household incomes above $75,000, strong daytime population density, and proximity to health-focused retail clusters. The brand's successful expansion from its Minnesota base into diverse markets like Texas and Florida demonstrates adaptability to different regional preferences while maintaining consistent quality.
Total US Locations46
Open Franchises45
Corporate Locations1
Average Sq. FootN/A
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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Crisp & Green. Learn about the experience and expertise of the executive team guiding Crisp & Green's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Crisp & Green. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Crisp & Green's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Crisp & Green's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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