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Domino's

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1960
  • Franchising Since 1962
  • 6600 US Franchises
  • $156,450 - $743,500 Investment Range
  • $1,342,900 Average Gross Revenue
  • 5.5% Royalty Fee
  • $10,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Domino's stands as one of the world's most recognizable and successful pizza franchises, revolutionizing the pizza delivery industry since its founding in 1960. With its commitment to innovation, quality, and customer service, Domino's has transformed from a single Michigan pizzeria into a global powerhouse in the quick-service restaurant sector.

The brand's success is built on a foundation of operational excellence, featuring a proven business model that combines efficient food preparation, innovative ordering technology, and a robust delivery system. Domino's pioneering digital ordering platform, including their pizza tracker and mobile app, has set industry standards for convenience and transparency in food service.

What sets Domino's apart is their continuous focus on product innovation and quality improvement. Their menu has evolved beyond traditional pizzas to include a variety of options such as specialty pizzas, wings, pasta, sandwiches, and desserts, all while maintaining competitive pricing and quick service times. The brand's commitment to quality is evident in their use of premium ingredients and their famous '30 minutes or less' delivery promise.

For franchisees, Domino's offers comprehensive training programs, cutting-edge technology systems, and strong marketing support. The brand's established supply chain network ensures consistent product quality and cost efficiency across all locations. With a proven track record of adapting to changing consumer preferences and market conditions, Domino's continues to demonstrate why it's a leader in the pizza industry, making it an attractive opportunity for entrepreneurs seeking a established and evolving franchise concept.

DID YOU KNOW?

How much does it cost to start a franchise with Domino's?

$156,450
$743,500
Did you know that starting your own Domino's pizza franchise - one of the world's most recognizable pizza delivery brands - requires a total investment between $156,450 and $743,500, which includes the $10,000 franchise fee plus all equipment, signage, initial inventory, and working capital needed to begin slinging those famous hand-tossed pizzas and generating revenue from day one?
Financial Summary
Franchise Fee
$10,000
Investment Range
$156,450 - $743,500
Investment Midpoint
$449,975
Minimum Cash Required
$156,450
Royalty Fees
5.5%
Brand Fund
4%
Brand Bragging Rights
6,888 locations demonstrate proven scalability and market acceptance
60+ years of operational experience since 1960 establishment
Gross revenue of $1,342,900 exceeds pizza sub-sector average by 124%
Lower investment barrier ($156K-$744K) compared to pizza industry averages
Comprehensive training and support systems from mature franchise network
Established digital ordering and delivery-focused business model
Financial Analysis
Domino's presents a lower-barrier entry point with investment requirements of $156,450-$743,500, positioning significantly below the pizza sub-sector averages of $380,153-$837,259. This accessibility makes it attractive for emerging franchisees seeking established brand recognition without premium investment levels.

The pizza delivery sector benefits from strong consumer demand trends toward convenience dining and digital ordering platforms. Domino's extensive 6,888-unit system demonstrates remarkable market penetration and operational maturity since its 1960 establishment, providing franchisees with proven business systems and comprehensive infrastructure support.

The reported gross revenue of $1,342,900 substantially exceeds sub-sector averages of $599,237 by 124%, indicating strong unit-level performance potential within the system. This revenue positioning, combined with lower investment requirements, creates an attractive return-on-investment structure for qualified candidates.

Ideal investors should possess restaurant or retail management experience, strong operational focus, and sufficient liquid capital for multi-unit development opportunities. The brand's delivery-focused model requires franchisees comfortable with digital platforms and rapid service execution.

Key considerations include labor management complexity in delivery operations, competitive market dynamics, and ongoing technology investment requirements. The franchise's mature system provides extensive training and operational support, though success depends heavily on local market execution and customer service excellence.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Domino's. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Domino's demonstrates robust market penetration with widespread coverage across multiple states, showcasing particularly strong presence in the Northeast and Midwest regions. The brand maintains notable concentrations in Michigan, while also showing significant market presence throughout New Jersey and New York, indicating strategic focus on populous, urban markets. The franchise maintains strong customer satisfaction ratings across numerous customer reviews, suggesting consistent operational performance.

The franchise's geographic distribution reveals a strategic focus on high-density population centers, with significant clustering in states with strong suburban communities and college towns. This pattern aligns with Domino's delivery-focused business model and target demographic. Market opportunities exist in several underserved regions, particularly in growing Sun Belt territories.

Successful Domino's locations typically feature proximity to residential areas, universities, and business districts, with strong delivery radius potential. Key location criteria include high-visibility sites in areas with median household incomes above $45,000, population density exceeding 15,000 within a 3-mile radius, and limited direct competition. The brand's strongest performance indicators appear in locations combining residential density with commercial activity.

Prospective franchisees should focus on markets with growing young adult populations and robust delivery infrastructure, particularly in underserved territories within existing strong-performance states.
Total US Locations6888
Open Franchises6600
Corporate Locations288
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Domino's. Learn about the experience and expertise of the executive team guiding Domino's's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Domino's. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Domino's's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Domino's's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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