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Haagen-Dazs

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1961
  • Franchising Since 1977
  • 209 US Franchises
  • $214,518 - $567,768 Investment Range
  • $667,358 Average Gross Revenue
  • 4% Royalty Fee
  • $30,000 Franchise Fee
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Brand Description

Häagen-Dazs stands as an iconic luxury ice cream franchise that has been delighting customers with premium frozen desserts since 1961. Despite its Danish-sounding name, this American success story has built its reputation on delivering exceptionally high-quality ice cream, using only the finest ingredients and maintaining strict quality standards across all locations.

The brand is renowned for its super-premium ice cream, which contains only the purest ingredients with no artificial stabilizers or preservatives. Their menu features an extensive selection of classic and innovative flavors, from the beloved Vanilla Bean and Belgian Chocolate to unique combinations like Irish Cream Brownie and Caramel Cone. Beyond traditional ice cream, franchisees offer specialty items including milkshakes, smoothies, sundaes, and frozen beverages.

What sets Häagen-Dazs apart is its unwavering commitment to quality and customer experience. Each store provides a sophisticated, welcoming atmosphere where customers can indulge in premium desserts served by well-trained, passionate staff. The brand's strong reputation and loyal customer base make it a resilient business model in the competitive dessert market.

As a franchise owner, you'll benefit from extensive training, proven operational systems, and a globally recognized brand name. The company provides comprehensive support in site selection, store design, marketing, and ongoing operations. With its established presence in prime locations and shopping centers, Häagen-Dazs continues to maintain its position as a leader in the premium ice cream segment, offering entrepreneurs an opportunity to own a piece of this beloved brand.

DID YOU KNOW?

How much does it cost to start a franchise with Haagen-Dazs?

$214,518
$567,768
Starting your own Haagen-Dazs franchise and serving up those iconic super-premium ice cream flavors will require a total investment between $214,518 and $567,768, which includes the $30,000 franchise fee plus all the equipment, build-out costs, and working capital needed to bring this beloved brand's luxurious frozen treats to your community.
Financial Summary
Franchise Fee
$30,000
Investment Range
$214,518 - $567,768
Investment Midpoint
$391,143
Minimum Cash Required
$214,518
Royalty Fees
4%
Brand Fund
$3,000/yr - $6,000/yr
Brand Bragging Rights
Established premium ice cream brand since 1961
Above-average revenue performance - 61% higher than dessert sector average
Proven 209-unit franchise system stability
Strong consumer brand recognition and loyalty
Lower entry investment than dessert sector average
Six decades of operational excellence and market presence
Financial Analysis
Haagen-Dazs requires an initial investment of $214,518-$567,768, positioning it as an accessible opportunity within the Food & Beverage dessert franchise sector. The investment range falls below the sub-sector average minimum of $296,855 at the low end, making it attractive to qualified investors seeking established brand recognition. The reported gross revenue of $667,358 substantially exceeds the sub-sector average of $414,337 by 61%, demonstrating strong financial performance. With 209 active units and establishment in 1961, the franchise demonstrates mature operational systems and proven market viability over six decades. This counter-service chain offers scoops of ice cream and sorbet plus sundaes, shakes, and smoothies, benefiting from consistent consumer demand for premium frozen desserts. The premium ice cream segment faces seasonal fluctuations and increasing competition from artisanal concepts, but Haagen-Dazs' established brand recognition provides significant competitive advantages in site selection and customer acquisition. The franchise suits high-traffic locations with affluent demographics and year-round foot traffic potential. Multi-unit development opportunities exist for qualified operators seeking portfolio expansion. Prospective franchisees should carefully review the Franchise Disclosure Document and conduct thorough market analysis before committing capital.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Haagen-Dazs. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Location Analysis
Häagen-Dazs maintains a strategic presence across multiple states, showing strong concentration in coastal markets. The franchise's footprint reveals a deliberate focus on high-traffic, premium retail locations, particularly in affluent metropolitan areas. Notable market penetration appears in the Mid-Atlantic region, with significant presence throughout the Eastern Seaboard, particularly in Florida, Maryland, Virginia, New Jersey, and New York.

Customer satisfaction metrics are solid, with strong positive ratings across numerous customer reviews, indicating consistent service quality and brand execution. The sample location in Bethesda's Montgomery Mall, with its exceptional customer rating, exemplifies the brand's success in upscale shopping centers and high-foot-traffic areas.

The franchise shows particular strength in markets with high disposable income and strong retail presence, typically targeting premium shopping centers, tourist destinations, and urban centers. This positioning aligns with Häagen-Dazs's premium brand identity and price point.

Growth opportunities exist in underserved markets, particularly in the Midwest and Southwest regions. Ideal locations should feature high foot traffic, above-average household incomes, and proximity to complementary retail establishments. The brand's success in shopping malls and urban centers suggests these venues should be prioritized for new locations, with particular attention to areas with year-round warm weather and strong tourism sectors.
Total US Locations209
Open Franchises209
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Haagen-Dazs. Learn about the experience and expertise of the executive team guiding Haagen-Dazs's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Haagen-Dazs. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Haagen-Dazs's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Haagen-Dazs's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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