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Perkins

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1958
  • Franchising Since 1958
  • 183 US Franchises
  • $1,387,715 - $3,454,465 Investment Range
  • $1,930,190 Average Gross Revenue
  • 4% Royalty Fee
  • $40,000 Franchise Fee
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Brand Description

Perkins, established in 1958, has evolved into an iconic American family dining institution known for its warm hospitality and diverse menu offerings. With a strong focus on breakfast classics, comfort food favorites, and their renowned bakery, Perkins has created a welcoming atmosphere that keeps generations of families coming back.

The restaurant's signature breakfast menu features everything from perfectly crafted omelets and eggs benedict to their famous buttermilk pancakes and potato pancakes. While breakfast is served all day, Perkins also offers an extensive lunch and dinner menu, including hearty pot roasts, fresh salads, and hand-crafted burgers.

What truly sets Perkins apart is their commitment to quality service and the family-friendly dining experience they've cultivated. Their restaurants feature comfortable booth seating, a relaxed atmosphere, and attentive staff who often know regular customers by name. The bakery section, a hallmark of the Perkins brand, showcases freshly baked pies, muffins, and cookies that have become customer favorites.

Perkins restaurants typically operate in prime locations with strong visibility and accessibility, serving communities across the United States. Their business model emphasizes consistent food quality, generous portions, and reasonable prices, making it an attractive option for families, seniors, and business professionals alike.

The brand maintains high operational standards while adapting to modern dining trends, including online ordering and delivery services. With a proven track record spanning over six decades, Perkins continues to demonstrate its ability to evolve while maintaining the core values that have made it a beloved dining destination in hundreds of communities.

DID YOU KNOW?

How much does it cost to start a franchise with Perkins?

$1,387,715
$3,454,465
Starting your own Perkins Restaurant & Bakery franchise - famous for their all-day breakfast, comfort food classics, and freshly baked pies - requires a total investment between $1,387,715 and $3,454,465, which covers everything from the $40,000 franchise fee to equipment, buildout, and working capital needed to bring this beloved family dining experience to your community.
Financial Summary
Franchise Fee
$40,000
Investment Range
$1,387,715 - $3,454,465
Investment Midpoint
$2,421,090
Minimum Cash Required
$1,387,715
Royalty Fees
4%
Brand Fund
3%
Brand Bragging Rights
65+ years proven breakfast restaurant concept since 1958
Over 260 active units demonstrating operational scale
All-day breakfast specialization with strong brand recognition
21% revenue advantage over full-service restaurant sector average
Established presence across U.S. and Canadian markets
Premium positioning in $1.9M+ average revenue performance tier
Financial Analysis
Perkins requires a substantial investment ranging from $1.39M to $3.45M, positioning it in the premium tier of full-service restaurant franchises. The investment significantly exceeds sub-sector averages of $1.05M-$2.30M, reflecting the brand's comprehensive restaurant infrastructure requirements.

The $1.93M gross revenue outperforms the sub-sector average of $1.60M by 21%, demonstrating strong unit-level performance within the competitive full-service restaurant landscape. This revenue advantage suggests effective brand positioning and operational execution in the breakfast-focused dining segment.

With 263 active units and 65+ years of operation since 1958, Perkins demonstrates system maturity and operational resilience. The brand's breakfast-focused positioning provides defensive characteristics, as breakfast typically maintains stronger margins and consistent demand patterns compared to other dayparts.

The franchise operates in a challenging sector facing ongoing pressures from labor costs, supply chain volatility, and evolving consumer dining preferences. However, Perkins' established brand recognition and breakfast specialization help differentiate it within the crowded full-service restaurant market. Prospective investors should conduct comprehensive market analysis and review all franchise documentation to understand the complete investment requirements and operational expectations before committing capital.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Perkins. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Perkins demonstrates strong market presence across multiple states, with notable concentrations in the Northeast and Southeast regions. The franchise shows particularly robust coverage in states like New York, Georgia, and Pennsylvania, with significant presence throughout Michigan and Florida. This regional distribution suggests successful penetration in both cold-weather and warm-weather markets, indicating adaptable business model strength.

The franchise maintains an impressive 4.51 average rating across numerous customer reviews, indicating consistent service quality and strong brand reputation across diverse markets. This above-industry-average rating suggests effective operational standards and market adaptation strategies.

Key expansion opportunities exist in underserved markets between current stronghold states, particularly in the Midwest and Mid-Atlantic regions. Successful Perkins locations typically thrive in mid-sized cities and suburban areas with strong breakfast and family dining demographics, steady traffic patterns, and median household incomes between $45,000-$75,000.

Ideal locations feature high visibility from major thoroughfares, ample parking, and proximity to residential areas and business districts. The brand's strongest performance indicators suggest focusing on communities with diverse age demographics and established family populations, particularly in areas with limited full-service breakfast competition.
Total US Locations263
Open Franchises183
Corporate Locations80
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Perkins. Learn about the experience and expertise of the executive team guiding Perkins's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Perkins. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Perkins's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Perkins's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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