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Qdoba

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1995
  • Franchising Since 1997
  • 571 US Franchises
  • $489,200 - $1,307,000 Investment Range
  • $1,540,334 Average Gross Revenue
  • 5% Royalty Fee
  • $30,000 Franchise Fee
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Brand Description

Founded in 1995, Qdoba has established itself as a leading fast-casual Mexican restaurant chain, renowned for its fresh, customizable menu offerings and exceptional customer experience. With a strong presence across the United States, Canada, and international markets, Qdoba has revolutionized the Mexican food segment by offering a unique 'all-inclusive' pricing model where premium ingredients like hand-crafted guacamole and queso are included at no extra charge.

The restaurant's menu features a diverse selection of made-to-order items including burritos, bowls, tacos, quesadillas, and nachos, all prepared with high-quality ingredients and signature flavors. Qdoba distinguishes itself through its innovative protein options, including their popular grilled adobo chicken, slow-braised brisket, and plant-based alternatives, catering to various dietary preferences.

What truly sets Qdoba apart is their commitment to customer service and operational excellence. The brand consistently receives praise for its welcoming atmosphere, efficient service, and clean, modern restaurant environments. Their successful business model includes robust catering services and digital ordering platforms, making it convenient for customers to enjoy their favorite Mexican dishes.

Qdoba's proven track record of growth and adaptation to changing market demands makes it an attractive opportunity in the fast-casual segment. The brand maintains strong relationships with its franchisees, providing comprehensive training, operational support, and marketing assistance to ensure success. With a focus on quality, innovation, and customer satisfaction, Qdoba continues to expand its footprint while maintaining its position as a leader in the Mexican fast-casual dining category.

DID YOU KNOW?

How much does it cost to start a franchise with Qdoba?

$489,200
$1,307,000
Starting your own Qdoba Mexican Eats franchise - known for their customizable burritos, bowls, and signature 3-Cheese Queso - requires a total investment between $489,200 and $1,307,000, which includes the $30,000 franchise fee plus all the startup costs needed to bring this popular fast-casual Mexican restaurant concept to your community.
Financial Summary
Franchise Fee
$30,000
Investment Range
$489,200 - $1,307,000
Investment Midpoint
$898,100
Minimum Cash Required
$489,200
Royalty Fees
5%
Brand Fund
1.75%
Brand Bragging Rights
29 years of proven operational experience since 1995
747 established locations demonstrating system stability
International presence across four countries including Canada, Japan, and Puerto Rico
Exceptional unit performance with revenue 121% above sub-sector average
Established fast-casual Mexican brand with strong market recognition
Customizable menu platform drives customer loyalty and repeat visits
Financial Analysis
Qdoba requires an investment range of $489,200 to $1,307,000, positioning it as a premium fast-casual opportunity that exceeds sub-sector averages by 20-46%. This higher investment reflects the brand's established market position and comprehensive restaurant infrastructure requirements typical of full-service fast-casual concepts.

The fast-casual Mexican segment benefits from strong consumer demand for customizable, fresh food options and convenient dining experiences. With 747 units and 29 years of operation since 1995, Qdoba demonstrates substantial system maturity and operational stability. The brand operates internationally across Canada, Japan, and Puerto Rico, indicating proven scalability beyond domestic markets.

Qdoba's reported gross revenue of $1,540,334 substantially exceeds the sub-sector average of $696,569 by 121%, suggesting strong unit-level performance potential, though prospective franchisees should conduct thorough due diligence on individual market dynamics. The investment level requires significant liquid capital and net worth qualifications, making this suitable for experienced restaurant operators or well-capitalized investors.

The competitive Mexican fast-casual landscape includes established players, requiring franchisees to leverage Qdoba's brand recognition and operational systems effectively. Multi-unit development opportunities may provide economies of scale for qualified investors. Territory rights and market protection terms should be carefully evaluated during the FDD review process.

Ideal candidates possess restaurant management experience, substantial capital reserves, and understanding of fast-casual operations.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Qdoba. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Qdoba maintains a significant presence across multiple states with widespread coverage, showing strong regional concentration in the Midwest and Mid-Atlantic regions. The brand has established a particularly robust presence in Michigan, with notable market penetration in Virginia, Wisconsin, Indiana, and Illinois, indicating successful adaptation in these areas. This geographic distribution suggests successful market adaptation in regions with diverse demographic profiles and competitive landscapes.

The franchise's strong presence in the Midwest demonstrates particular success in markets with a mix of urban and suburban populations, moderate income levels, and strong lunch-time business traffic. Key success factors include locations near business districts, universities, and high-traffic retail corridors. While the brand has established strong footholds in several key markets, significant expansion opportunities exist in the Southeast and Western regions.

Ideal locations for new Qdoba franchises typically feature high-visibility sites in areas with daytime population density of 25,000+ within a 3-mile radius, median household incomes above $50,000, and proximity to office complexes or educational institutions. The fast-casual Mexican segment continues to show growth potential in both established and emerging markets, with particular opportunity in secondary markets where national chain presence is limited.
Total US Locations747
Open Franchises571
Corporate Locations176
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Qdoba. Learn about the experience and expertise of the executive team guiding Qdoba's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Qdoba. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Qdoba's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Qdoba's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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