Swig

Swig requires a substantial initial investment of $504,900-$1,118,000, positioning it in the premium tier of dessert franchises—significantly above the sub-sector average range of $296,855-$591,723. This elevated investment reflects the brand's specialized "dirty soda" concept and premium positioning within the rapidly growing specialty beverage market.

The franchise operates in the expanding dessert sub-sector, capitalizing on consumer trends toward customizable, Instagram-worthy beverages and treats. The reported gross revenue of $997,135 substantially exceeds the sub-sector average of $414,337, indicating strong unit-level performance potential, though investors should verify these figures through comprehensive FDD review.

With 59 units since 2016, Swig demonstrates measured growth in a relatively young system. This moderate scale suggests emerging brand recognition while indicating the franchise is still building operational infrastructure and market presence. The limited unit count may present both opportunity for early market entry and considerations regarding system maturity.

The premium investment level requires well-capitalized investors with substantial liquid assets and restaurant or retail experience. The specialized beverage concept demands understanding of food service operations, inventory management, and local market demographics favoring trendy, social media-driven concepts.

Prospective investors should evaluate territory availability, demographic alignment with the target customer base, and local competition from established beverage chains. The higher investment threshold may limit competition among potential franchisees while requiring thorough market analysis and adequate working capital reserves for operational sustainability.", "brand_bragging_rights": [ "Original dirty soda concept pioneer", "Premium beverage and dessert positioning", "Instagram-worthy customizable drink offerings", "Kid-friendly colorful brand experience", "Strong unit-level revenue performance", "Emerging trendy beverage market leader

Founded in 2016, Swig has rapidly expanded to numerous locations across multiple states, demonstrating impressive growth in just seven years. The brand maintains strong customer ratings across thousands of reviews, indicating exceptional customer satisfaction and consistent service quality.

The franchise shows strategic geographic concentration, with a dominant presence in Utah, followed by significant market penetration in Texas. The brand has established notable presence in Arizona and Massachusetts, while maintaining a growing footprint in New Jersey. The remaining states show a measured expansion approach into new markets, typically with initial market entry locations.

Swig's expansion pattern reveals a strategic focus on both western strongholds and calculated entry into eastern markets. Their successful adaptation across diverse regions - from Alaska to South Carolina - demonstrates the concept's versatility across different demographic and climate zones. The brand has shown particular success in university towns, urban centers, and areas with young, active populations.

For future growth, opportunities exist particularly in underserved regions within their existing footprint. The Southeast and Midwest, where Swig currently maintains a limited presence, offer significant expansion potential, especially in metropolitan areas with growing populations and strong disposable income levels. The brand's proven track record in varied markets suggests strong potential for continued growth across new territories.