Goodness Bowls

Goodness Bowls requires an investment of $334,405 - $540,540, positioning it as a mid-tier opportunity within the health-focused food segment. The investment range aligns closely with sub-sector averages of $276,229 - $520,013 (based on 21 comparable franchises), with the maximum investment only marginally above the sub-sector average by 3.9%. The reported gross revenue of $1,417,859 substantially outperforms the sub-sector average of $422,028, though investors should note the Direct Gross Less Disclosed Expenses figure of $230,741 when evaluating profitability potential.

As a 2019-established franchise, Goodness Bowls operates in the rapidly expanding acai bowl and healthy fast-casual segment, benefiting from consumer trends toward nutritious, Instagram-worthy dining options. However, the system's relative youth and unknown unit count present significant limitations for investor evaluation regarding operational maturity and proven scalability across diverse markets.

The health-focused concept appeals to demographics in affluent, health-conscious communities with strong millennial and Gen-Z populations. Multi-unit development opportunities may exist given the scalable business model, though investors should evaluate territory availability and market saturation carefully.

Key considerations include the competitive landscape within healthy fast-casual dining, seasonal demand variations for cold beverages, and operational complexity of fresh ingredient management. The unknown active unit count represents a critical data gap that prospective franchisees must address through thorough FDD review before making investment decisions.

Goodness Bowls, a nascent player in the health-focused food segment, currently maintains a limited market presence with an emerging footprint in the industry. This early-stage market position presents both opportunities and challenges for potential franchisees. The brand's focus on salads, smoothies, and acai bowls aligns with growing consumer demand for healthy, convenient dining options, particularly in urban and suburban areas with health-conscious demographics.

Ideal locations for Goodness Bowls franchises should target areas with high concentrations of health-conscious consumers, particularly millennials and young professionals. Key demographic indicators include median household incomes above $75,000, significant daytime population density, and proximity to fitness centers, offices, and lifestyle retail centers. Prime locations would include urban business districts, upscale suburban shopping centers, and near university campuses.

The brand's current limited market presence suggests significant untapped potential in major metropolitan markets, particularly in health-focused regions like the West Coast, Northeast, and growing Sun Belt cities. However, prospective franchisees should conduct thorough local market analysis, as the concept lacks proven performance metrics across different regions. Competition from established healthy fast-casual concepts and local independent operators should be carefully evaluated when selecting locations. First-mover advantages may be available in many markets, but this also means shouldering the burden of brand building and market education.