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PlayaBowls

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2014
  • Franchising Since 2016
  • 188 US Franchises
  • $188,675 - $636,458 Investment Range
  • $1,376,029 Average Gross Revenue
  • 6% Royalty Fee
  • $35,000 Franchise Fee
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Brand Description

PlayaBowls is a vibrant fast-casual restaurant concept that has revolutionized the healthy eating landscape since its founding in 2014. Specializing in açaí bowls, smoothies, and other nutrient-rich offerings, PlayaBowls brings the laid-back beach vibes and fresh flavors of tropical destinations to neighborhoods across America.

At the heart of PlayaBowls' success is their commitment to using high-quality, fresh ingredients to create customizable bowls and smoothies that cater to various dietary preferences and lifestyle choices. Their menu features an extensive selection of bases including açaí, pitaya, coconut, and green options, topped with fresh-cut fruits, homemade granola, and premium add-ons.

The brand stands out for its distinctive beach-inspired atmosphere, creating an inviting space where customers can enjoy healthy, Instagram-worthy treats in a relaxed environment. Each location features vibrant décor, positive energy, and a welcoming staff that contributes to an exceptional dining experience.

PlayaBowls has earned a loyal following for their consistent quality, generous portions, and commitment to customer service. Whether customers are seeking a nutritious breakfast, post-workout fuel, or a refreshing afternoon treat, PlayaBowls delivers satisfaction through their perfectly crafted bowls and smoothies.

With their rapid expansion across the country, PlayaBowls has demonstrated the growing demand for healthy, flavorful food options that don't compromise on taste or experience. Their success is built on a foundation of quality ingredients, exceptional service, and a unique brand identity that resonates with health-conscious consumers seeking both nutrition and enjoyment in their dining choices.

DID YOU KNOW?

How much does it cost to start a franchise with PlayaBowls?

$188,675
$636,458
Did you know that bringing the tropical açaí bowl paradise of PlayaBowls to your community requires a total investment between $188,675 and $636,458, which covers everything from the $35,000 franchise fee to equipment, build-out costs, and working capital needed to serve up those Instagram-worthy superfood bowls that health-conscious customers crave?
Financial Summary
Franchise Fee
$35,000
Investment Range
$188,675 - $636,458
Investment Midpoint
$412,567
Minimum Cash Required
$188,675
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
Established surf-inspired lifestyle brand
Revenue exceeds sub-sector average significantly
Lower investment than category peers
Strong social media engagement potential
Proven 10-year operational track record
Health-focused millennial target demographic
Financial Analysis
PlayaBowls presents an accessible entry point into the fast-casual health food segment with investment requirements of $188,675-$636,458, positioning well below the sub-sector average range of $406,514-$894,151. This lower barrier to entry makes the franchise attractive for emerging entrepreneurs seeking to capitalize on the growing health-conscious dining trend.

The health food restaurant sector benefits from strong consumer demand driven by wellness-focused millennials and Gen Z demographics prioritizing nutritious, Instagram-worthy dining experiences. The açaí bowl and smoothie market has experienced robust growth as consumers increasingly seek convenient, healthy meal alternatives that align with active lifestyles.

With 216 units established since 2014, PlayaBowls demonstrates solid system maturity and consistent expansion trajectory. The brand's 10-year operational history provides franchisees with proven business systems and operational frameworks, while the surf-inspired lifestyle branding creates strong customer loyalty and social media engagement.

The franchise's reported gross revenue of $1,376,029 substantially exceeds the sub-sector average of $696,569, indicating strong unit-level performance potential. However, prospective investors should carefully review territory availability and market saturation levels, as the health food segment attracts significant competition.

Ideal candidates should possess restaurant or retail management experience, align with the brand's health-conscious lifestyle positioning, and target markets with young, affluent demographics. The concept's operational simplicity and strong brand identity make it suitable for both single-unit operators and multi-unit developers seeking scalable growth opportunities.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like PlayaBowls. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
PlayaBowls demonstrates strong market presence across multiple states, with widespread coverage concentrated primarily in the Northeast and Mid-Atlantic regions. The franchise shows particular strength in New Jersey, New York, Virginia, and Maryland, suggesting successful market penetration in densely populated, urban-suburban corridors. Florida's growing presence indicates successful expansion into warm-weather markets.

The franchise's impressive 4.51 average rating across numerous customer reviews suggests consistent operational excellence and strong market acceptance. This high satisfaction rate, particularly evident in select locations like Wyomissing, PA, indicates effective market positioning in health-conscious, middle to upper-middle-income communities.

Ideal locations typically feature high foot traffic, proximity to universities, fitness centers, and urban professional districts. The concentration in the Northeast suggests successful adaptation to seasonal market dynamics, while Florida expansion demonstrates versatility across different demographic profiles. Primary expansion opportunities exist in untapped Northeast markets and similar demographic regions in the Southeast and Mid-Atlantic, particularly in areas with health-conscious, young professional populations and strong disposable income levels.
Total US Locations216
Open Franchises188
Corporate Locations28
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind PlayaBowls. Learn about the experience and expertise of the executive team guiding PlayaBowls's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving PlayaBowls. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review PlayaBowls's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about PlayaBowls's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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