Summer Moon Coffee

Summer Moon Coffee requires a substantial investment of $616,150 to $1,041,500, positioning it as a premium franchise opportunity within the coffee sector. This investment significantly exceeds sub-sector averages of $296,954-$610,306, reflecting the brand's artisanal positioning and specialized wood-fired roasting infrastructure requirements. The elevated capital needs likely encompass premium equipment, specialized roasting systems, and comprehensive buildout costs for their distinctive café environments.

The coffee and tea sub-sector benefits from resilient consumer demand and growing appreciation for specialty coffee experiences. Summer Moon's focus on wood-fired, fair-trade coffee aligns with premium market trends emphasizing quality and sustainability. The reported gross revenue of $924,461 substantially exceeds the sub-sector average of $307,288, though investors should conduct thorough due diligence on unit-level performance variations.

With 36 units since 2002, Summer Moon demonstrates measured growth and operational stability over two decades. This moderate expansion suggests careful market selection and franchisee support, though it indicates limited brand recognition compared to larger coffee chains. The system's maturity provides operational refinement while maintaining growth potential.

Ideal investors require substantial liquid capital and net worth to meet the premium investment threshold. The concept suits markets appreciating artisanal coffee experiences with demographics supporting higher price points. Multi-unit development opportunities may exist given the brand's proven concept and market positioning. Prospective franchisees should thoroughly review the FDD and assess local market dynamics before committing to this premium coffee franchise investment.

Founded in 2002, Summer Moon Coffee has grown to establish a widespread presence across multiple states, with its strongest concentration in Texas. The brand maintains an impressive average rating from thousands of customer reviews, demonstrating consistent quality and customer satisfaction across its markets. Their sample location in Conroe, Texas, exemplifies their operational excellence with outstanding customer feedback.

The franchise shows strategic geographic expansion beyond its Texas core, with notable presence throughout the Southeast and growing representation in the Midwest. They have established strong market positions in states like North Carolina, Oklahoma, South Carolina, and Georgia, while steadily developing their footprint across other markets including Missouri, Kansas, Michigan, Illinois, Alabama, Arkansas, Colorado, Florida, Wisconsin, Tennessee, and New Mexico.

Ideal locations for Summer Moon Coffee typically feature high-visibility sites in urban or suburban areas with strong morning commuter traffic and proximity to business districts. Their target demographics focus on areas with educated professionals aged 25-45. Growth opportunities exist in underserved markets between their current clusters, particularly in states connecting their existing Southeast and Midwest presence. New franchisees should focus on locations with median household incomes above $65,000 and daytime population densities exceeding 3,000 people within a 1-mile radius.