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Marco's Pizza

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1978
  • Franchising Since 1979
  • 1076 US Franchises
  • $285,631 - $804,856 Investment Range
  • $949,920 Average Gross Revenue
  • 5.5% Royalty Fee
  • $25,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Marco's Pizza stands as one of America's fastest-growing pizza franchises, delivering authentic Italian quality since 1978. Founded on the principles of using fresh ingredients and time-honored recipes, Marco's has distinguished itself in the competitive pizza market by maintaining an unwavering commitment to quality and authenticity.

What sets Marco's apart is their dedication to fresh, never-frozen dough made daily in each store, their proprietary sauce recipe developed by founder Pat Giammarco, and their signature blend of three fresh cheeses. The menu features a perfect balance of classic and innovative offerings, from traditional pepperoni to specialty pizzas that cater to evolving consumer tastes.

Customer reviews consistently highlight the brand's superior product quality, exceptional service, and clean, welcoming store environments. The franchise has successfully positioned itself as a premium pizza provider while maintaining competitive pricing, appealing to both quality-conscious consumers and value seekers.

Marco's comprehensive franchise support system includes robust training programs, marketing assistance, and operational guidance, enabling franchisees to maintain consistent quality across all locations. Their proven business model has demonstrated resilience through various economic conditions, making it an attractive option for entrepreneurs seeking to enter the food service industry.

With over 1,000 locations across the United States and continued expansion plans, Marco's Pizza has established itself as a respected name in the pizza industry, known for delivering a superior product and exceptional customer experience. The brand's success is built on a foundation of quality ingredients, operational excellence, and a passion for authentic Italian pizza-making traditions.

DID YOU KNOW?

How much does it cost to start a franchise with Marco's Pizza?

$285,631
$804,856
Did you know that bringing Marco's Pizza's authentic Italian recipes and award-winning sauce to your community requires a total investment between $285,631 and $804,856, which covers everything from the $25,000 franchise fee to equipment, buildout, and working capital needed to launch your own slice of this rapidly growing pizza empire?
Financial Summary
Franchise Fee
$25,000
Investment Range
$285,631 - $804,856
Investment Midpoint
$545,244
Minimum Cash Required
$285,631
Royalty Fees
5.5%
Brand Fund
1%
Brand Bragging Rights
46 years proven operational history
1,117 units nationwide market presence
Above average revenue performance metrics
Established delivery and takeout infrastructure
Specialty pizza differentiation strategy
Counter-serve efficiency operational model
Financial Analysis
Marco's Pizza requires an investment range of $285,631 to $804,856, positioning it as a mid-tier opportunity within the pizza franchise sector. This investment level sits below the sub-sector average minimum of $380,153 at the low end while approaching the maximum average of $837,259, offering multiple entry points for different investor profiles. The pizza restaurant industry benefits from consistent consumer demand and established delivery infrastructure, particularly strengthened by evolving consumer preferences toward convenience dining. Marco's 46-year operational history since 1978 demonstrates proven system stability, while its 1,117 unit count reflects substantial market presence and franchisor experience in supporting multi-unit operations. The reported gross revenue of $949,920 exceeds the sub-sector average of $599,237, indicating strong unit-level performance within the pizza category. The franchise system's maturity provides established operational protocols, supply chain relationships, and brand recognition advantages. Investment considerations include the competitive pizza market landscape, labor management requirements, and real estate selection importance for delivery-focused operations. Ideal investors should possess restaurant industry experience or strong operational management backgrounds, with sufficient liquid capital to support working capital needs during the initial operating period. The scalable business model supports multi-unit development opportunities for qualified investors seeking portfolio expansion. Territory rights and market protection policies require careful FDD review to understand exclusivity parameters and growth potential within designated markets.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Marco's Pizza. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Marco's Pizza demonstrates widespread coverage across multiple states with significant market presence, showing particular strength in the Southeast and Midwest regions. The franchise maintains strong concentrations in key markets including North Carolina, Ohio, Texas, Georgia, and Florida, creating efficient operational networks in these core areas. The brand's impressive 4.36 average rating across numerous customer reviews indicates consistent service quality and customer satisfaction, particularly notable given the competitive pizza segment.

The franchise's geographic distribution reveals a strategic focus on high-growth metropolitan areas while maintaining presence in secondary markets. This balanced approach has enabled Marco's to establish strong brand recognition in core regions while identifying expansion opportunities in underserved markets. Key success factors include locations in retail-dense areas with strong residential populations and above-average household incomes.

Potential franchisees should focus on markets with demographics similar to successful existing locations, particularly in suburban areas with strong daytime population and limited premium pizza competition. The brand's strongest performance indicators suggest ideal locations feature high visibility, accessible parking, and proximity to both residential and commercial zones. Growth opportunities exist particularly in the Western and Northwestern states, where Marco's currently has limited presence but strong market potential.
Total US Locations1117
Open Franchises1076
Corporate Locations41
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Marco's Pizza. Learn about the experience and expertise of the executive team guiding Marco's Pizza's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Marco's Pizza. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Marco's Pizza's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Marco's Pizza's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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