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- Founded in 1969
- Franchising Since 2013
- 59 US Franchises
- $1,658,000 - $2,849,000 Investment Range
- $1,919,000 Average Gross Revenue
- 5.5% Royalty Fee
- $35,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a The Habit Burger Grill franchise.
Get pre-qualified for financingTake our Fit Score survey to see if The Habit Burger Grill is a good match for you.
The Habit Burger Grill, established in 1969, has earned its reputation as a premium fast-casual restaurant chain that elevates the classic American burger experience. What began as a small burger shack in Santa Barbara, California, has evolved into a beloved restaurant concept known for its signature char-grilled preparation method and commitment to quality ingredients.
At the heart of The Habit's menu is their famous Charburger, featuring fresh, never-frozen patties grilled over an open flame to create a distinctive smoky flavor and caramelized outer crust. The menu extends beyond burgers to include fresh salads, grilled sandwiches including their popular ahi tuna option, and unique sides like tempura green beans and sweet potato fries. Their house-made ranch dressing and variety of signature sauces have developed a loyal following among customers.
The Habit differentiates itself through its focus on fresh, high-quality ingredients and made-to-order preparation. Each restaurant maintains rigorous cleanliness standards and provides a modern, welcoming atmosphere that bridges the gap between fast food and casual dining. The brand is particularly noted for its consistent food quality, exceptional customer service, and value proposition compared to other premium burger chains.
For potential franchisees, The Habit offers a proven business model with strong brand recognition and a dedicated customer base. Their operational systems are well-developed, and they provide comprehensive training and ongoing support to franchise partners. The concept's broad menu appeal, focus on quality, and strong market position make it an attractive opportunity in the growing better-burger segment.
How much does it cost to start a franchise with The Habit Burger Grill?
- Franchise Fee
- $35,000
- Investment Range
- $1,658,000 - $2,849,000
- Investment Midpoint
- $2,253,500
- Minimum Cash Required
- $1,658,000
- Royalty Fees
- 5.5%
- Brand Fund
- 2%
The reported gross revenue of $1,919,000 substantially outperforms the sub-sector average of $1,259,214, indicating strong unit-level performance relative to investment requirements. This premium positioning targets the growing better-burger segment, capitalizing on consumer demand for higher-quality ingredients and preparation methods.
With 366 units and over 50 years of operational history since 1969, The Habit demonstrates significant system maturity and proven scalability. The brand's established presence provides operational stability and refined business processes, though the premium investment level requires substantial liquid capital and net worth qualifications.
Ideal investors should possess strong financial resources, restaurant industry experience, and access to prime real estate locations that support the brand's upscale positioning. The operational complexity of charbroiling operations and fresh ingredient preparation requires hands-on management or experienced restaurant operators. Multi-unit development opportunities exist for qualified investors with sufficient capital reserves. Prospective franchisees should thoroughly review the FDD and conduct comprehensive due diligence to understand territory rights, operational requirements, and ongoing support structures before committing to this premium investment opportunity.
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like The Habit Burger Grill. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The brand's geographic distribution reveals a deliberate expansion strategy, establishing strong regional clusters rather than scattered locations. This approach has proven successful, particularly in high-density urban markets with health-conscious, middle-income demographics. Key success factors include locations near business districts, universities, and retail centers with strong foot traffic.
Ideal locations feature high visibility, accessible parking, and proximity to complementary retailers. The most successful units typically occupy 2,000-3,000 square feet in areas with median household incomes above $65,000 and daytime population densities exceeding 25,000 within a 3-mile radius. Significant expansion opportunities exist in the Midwest and Southeast, where the brand's California-inspired concept can differentiate itself in the premium fast-casual burger segment. However, prospective franchisees should consider higher operational costs in coastal markets and increased competition in saturated urban areas.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind The Habit Burger Grill. Learn about the experience and expertise of the executive team guiding The Habit Burger Grill's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving The Habit Burger Grill. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review The Habit Burger Grill's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about The Habit Burger Grill's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1969
- Franchising Since 2013
- 59 US Franchises
- $1,658,000 - $2,849,000 Investment Range
- $1,919,000 Average Gross Revenue
- 5.5% Royalty Fee
- $35,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a The Habit Burger Grill franchise.
Get pre-qualified for financingTake our Fit Score survey to see if The Habit Burger Grill is a good match for you.
