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Jollibee

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1979
  • Franchising Since 1985
  • 1 US Franchises
  • $1,878,406 - $3,677,248 Investment Range
  • $4,409,100 Average Gross Revenue
  • 5% Royalty Fee
  • $40,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Jollibee is a beloved fast-food powerhouse that has captured hearts worldwide with its unique fusion of Filipino-inspired flavors and traditional fast-food favorites. Founded in 1979, this iconic brand has become synonymous with delicious, high-quality comfort food that brings a taste of Filipino hospitality to every community it serves.

At the heart of Jollibee's menu is their world-famous Chickenjoy – perfectly crispy on the outside, remarkably juicy on the inside, and served with their signature gravy that keeps customers coming back for more. Their innovative menu also features distinctive items like their sweet-style Jolly Spaghetti, savory Burger Steak with mushroom gravy, and the crowd-favorite Peach Mango Pie, offering a unique dining experience that sets them apart from traditional fast-food chains.

What truly distinguishes Jollibee is their exceptional commitment to customer service and Filipino hospitality. Their restaurants consistently receive praise for their warm, friendly staff and efficient service, creating an inviting atmosphere that makes every visitor feel like family. Whether through their dine-in experience, drive-thru service, or delivery options, Jollibee maintains high standards of food quality and customer satisfaction.

As a franchise opportunity, Jollibee offers the chance to be part of a rapidly expanding global brand that brings together the best of Filipino cuisine and international fast-food appeal. Their proven business model, combined with strong brand recognition and a loyal customer base, provides a unique position in the competitive fast-food market. For entrepreneurs looking to bring something special to their community, Jollibee represents an opportunity to share joy through food while building a successful business.

DID YOU KNOW?

How much does it cost to start a franchise with Jollibee?

$1,878,406
$3,677,248
Did you know that bringing the beloved Filipino fried chicken and sweet-style spaghetti of Jollibee to your community requires a total investment between $1,878,406 and $3,677,248, which includes the $40,000 franchise fee plus all the costs needed to launch this internationally popular fast-food brand that's been delighting customers across Asia and expanding rapidly into North America?
Financial Summary
Franchise Fee
$40,000
Investment Range
$1,878,406 - $3,677,248
Investment Midpoint
$2,777,827
Minimum Cash Required
$1,878,406
Royalty Fees
5%
Brand Fund
4%
Brand Bragging Rights
45+ years proven operational history
Unique Filipino-inspired menu differentiation
International brand recognition and loyalty
Premium revenue performance metrics
Selective franchise development approach
Established multi-format service capabilities
Financial Analysis
Jollibee represents a premium-tier franchise investment with total capital requirements ranging from $1.88 million to $3.68 million, positioning it well above the fast food sub-sector averages of $713,504-$1,813,121. This substantial investment reflects the brand's international positioning and comprehensive restaurant buildout requirements typical of full-service quick-service establishments.

The franchise system demonstrates strong operational maturity with 45 years of operational history since 1979, though the current 71-unit count suggests measured expansion in North American markets. This controlled growth approach may indicate selective market development and rigorous franchisee qualification standards.

Jollibee's reported gross revenue of $4.41 million substantially exceeds the sub-sector average of $1.15 million, reflecting the brand's premium market positioning and established consumer loyalty. The fast food sector benefits from consistent consumer demand and proven recession resilience, though faces ongoing labor cost pressures and evolving consumer preferences toward healthier options.

The ideal investor profile requires substantial liquid capital and restaurant industry experience given the operational complexity and significant investment threshold. Multi-unit development opportunities may appeal to experienced restaurant operators seeking to leverage the brand's unique Filipino-inspired menu positioning in diverse markets.

Prospective investors should carefully review territory availability and market protection provisions in the FDD, as the limited unit count suggests selective market development. The premium investment level demands thorough due diligence regarding local market demographics and competitive landscape analysis.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Jollibee. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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First Bank of the Lake

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Location Analysis
Jollibee, established in 1979, has built a strategic presence across multiple states in the United States. The franchise demonstrates strong market penetration in coastal and metropolitan regions, with California showing the strongest presence, followed by significant market coverage in the Northeast, particularly in New York and New Jersey. Secondary markets include Michigan, Texas, and Virginia with established operations, while Washington, Nevada, Illinois, and Maryland maintain notable presence.

The brand maintains a robust 4.15 average rating across numerous customer reviews, indicating strong market acceptance. Their expansion strategy shows focused growth in areas with diverse demographics and substantial Asian-American populations. While major markets drive growth, Jollibee has also established strategic footholds in emerging markets like Arizona, Colorado, Indiana, Missouri, and Alabama, complemented by growing presence in Florida, Hawaii, and Georgia.

Ideal locations for future expansion should target: 1) areas with significant Asian-American populations, particularly Filipino communities; 2) dense urban or suburban areas with strong dining-out cultures; 3) proximity to retail centers or commercial districts; and 4) regions with higher disposable income and appreciation for international cuisine. Growth opportunities exist in both strengthening presence in established markets and strategic expansion into untapped metropolitan areas with similar demographics, particularly in the Pacific Northwest and Southeast regions.
Total US Locations71
Open Franchises1
Corporate Locations70
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Jollibee. Learn about the experience and expertise of the executive team guiding Jollibee's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Jollibee. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Jollibee's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Jollibee's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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