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Planet Smoothie

Information based on 2023 FDD
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Brand Highlights
  • Founded in 1995
  • Franchising Since 1998
  • 152 US Franchises
  • $195,650 - $446,500 Investment Range
  • $282,742 Average Gross Revenue
  • 5% Royalty Fee
  • $12,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Planet Smoothie has established itself as a beloved name in the health-focused fast-casual sector since 1995, offering a refreshing blend of delicious smoothies and nutritious bowls that cater to today's health-conscious consumers. With a commitment to using high-quality, fresh ingredients, Planet Smoothie creates masterfully crafted beverages that not only taste great but also support customers' wellness goals.

The brand stands out for its diverse menu featuring signature smoothies, protein-packed options, and innovative creations like their popular açaí bowls and dragon fruit combinations. From classic favorites like the PBJ and Java the Nut to creative seasonal offerings featuring premium ingredients like JELL-O® Banana Cream Pudding and Nutella®, Planet Smoothie consistently delivers both taste and nutrition.

What truly sets Planet Smoothie apart is their dedication to customer service and store cleanliness, consistently earning praise from customers across their locations. Their flexible business model includes both traditional storefronts and drive-thru options, maximizing convenience for customers. The brand also embraces modern convenience through their mobile app, offering rewards programs and easy online ordering.

For potential franchisees, Planet Smoothie provides a proven business model in the growing health and wellness sector. Their streamlined operations, strong brand recognition, and dedicated corporate support system help franchise owners build successful businesses while serving their communities with healthier food options. The brand's continuous menu innovation and commitment to quality positioning make it an attractive opportunity in the competitive fast-casual market.

DID YOU KNOW?

How much does it cost to start a franchise with Planet Smoothie?

$195,650
$446,500
Did you know that launching your own Planet Smoothie franchise - where you'll be serving up nutritious smoothies, wraps, and wellness-focused menu items to health-conscious customers - requires a total investment between $195,650 and $446,500, which covers everything from your franchise fee and equipment to buildout costs and working capital needed to blend your way to business success?
Financial Summary
Franchise Fee
$12,000
Investment Range
$195,650 - $446,500
Investment Midpoint
$321,075
Minimum Cash Required
$195,650
Royalty Fees
5%
Brand Fund
5%
Brand Bragging Rights
Nearly 30 years proven concept since 1995
52% lower minimum investment than sector average
Simple operational business model
Health-focused growing market segment
Planet VIP Rewards program with mobile app
152 active units demonstrating system stability
Financial Analysis
Planet Smoothie presents an accessible entry point into the fast-casual segment with investment requirements of $195,650-$446,500, positioning it significantly below the sub-sector average of $406,514-$894,151. This lower capital requirement makes it attractive for first-time franchisees or investors seeking multiple unit development opportunities.

The health and wellness industry continues experiencing robust growth as consumer preferences shift toward nutritious, convenient options. The smoothie market benefits from demographic trends favoring active lifestyles and increased health consciousness across age groups. However, the reported gross revenue of $282,742 falls below the sub-sector average of $696,569, which may reflect the brand's positioning in the value segment or operational scale differences.

With 152 active units and nearly 30 years of operation since 1995, Planet Smoothie demonstrates system stability and operational refinement. The brand's website indicates franchisor support infrastructure and multi-brand expertise. However, the moderate unit count suggests measured growth compared to larger smoothie chains.

The simple operational model appeals to owner-operators seeking manageable complexity, though success depends heavily on location selection and local market demographics. The investment structure favors investors with retail or food service experience, particularly in health-conscious markets with strong foot traffic patterns.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Planet Smoothie. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Planet Smoothie demonstrates a strategic Southeast-centric footprint with widespread coverage across multiple states. The franchise shows strongest penetration in the Southeast region, particularly strong presence in Florida, Georgia, and North Carolina, forming a robust Southeast corridor that benefits from warm climate and health-conscious demographics. The brand maintains positive customer satisfaction ratings across numerous reviews, indicating consistent service quality, though there's room for operational improvement.

The brand's concentration in coastal states suggests successful positioning in markets with active lifestyle demographics and higher disposable income. Notable gaps in coverage present significant expansion opportunities, particularly in the Northeast and Western regions where smoothie demand continues to grow. The brand's performance in suburban markets like McKinney, Texas demonstrates the potential for strong performance in areas with young, health-focused populations.

Ideal locations for Planet Smoothie franchises typically include high-traffic areas near fitness centers, office complexes, and educational institutions. Success factors include proximity to health-conscious demographics, strong daytime population, and areas with median household incomes above $65,000. While the Southeast remains a stronghold, untapped markets in existing territories and new states offer substantial growth potential, particularly in college towns and urban centers with established wellness communities.
Total US Locations152
Open Franchises152
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Planet Smoothie. Learn about the experience and expertise of the executive team guiding Planet Smoothie's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Planet Smoothie. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Planet Smoothie's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Planet Smoothie's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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