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Menchie's

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2007
  • Franchising Since 2008
  • 296 US Franchises
  • $165,110 - $424,571 Investment Range
  • $499,301 Average Gross Revenue
  • 6% Royalty Fee
  • $40,000 Franchise Fee
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Brand Description

Menchie's has revolutionized the frozen yogurt industry since 2007 with its unique self-serve concept that puts customers in control of their dessert destiny. This beloved franchise has built its reputation on providing a fun, interactive experience where guests can create their perfect frozen treat from an extensive selection of premium frozen yogurt flavors and toppings.

At the heart of Menchie's success is their commitment to quality and innovation. Their frozen yogurt is made with real California milk, certified by the Real California Milk seal, ensuring premium taste and sustainable sourcing. The brand continuously introduces exciting new flavors, from classic favorites to innovative combinations, keeping the menu fresh and engaging for repeat customers.

What truly sets Menchie's apart is their inclusive approach to frozen treats. They offer an impressive variety of options including nonfat, gluten-free, no-sugar-added, and dairy-free alternatives. Their expanding line of plant-based options, made with alternatives like almond milk and cashew milk, caters to the growing demand for vegan desserts without compromising on taste.

The Menchie's experience extends beyond just frozen yogurt. Their stores feature a welcoming, family-friendly atmosphere with customizable frozen yogurt cakes for special occasions, convenient delivery options, and a rewards program that keeps customers coming back. Their commitment to cleanliness, exceptional customer service, and a consistently fresh toppings bar has earned them a loyal following across their locations.

For dessert lovers seeking a personalized, high-quality frozen yogurt experience, Menchie's delivers a perfect blend of choice, quality, and fun in every cup.

Financial Summary
Franchise Fee
$40,000
Investment Range
$165,110 - $424,571
Investment Midpoint
$294,841
Minimum Cash Required
$165,110
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
Coming soon
Financial Analysis
Menchie's offers an attractive investment opportunity in the growing $8 billion frozen yogurt industry, with an investment range of $165,110 - $424,571, notably lower than the dessert sub-sector average of $296,855 - $591,723. The franchise generates average gross revenue of $499,301, outperforming the sub-sector average of $414,337 by 20.5%.

The lower initial investment requirement, coupled with higher-than-average revenue performance, suggests strong potential for favorable ROI. With 297 units operating globally, Menchie's demonstrates proven scalability and market acceptance. The self-serve model and focus on real California milk products provides operational efficiency and quality differentiation.

Key success factors include location selection (high-traffic retail areas), seasonal revenue management, and effective cost control of perishable inventory. The brand's established presence since 2007 and continued growth indicate market resilience, though investors should consider seasonal fluctuations and increasing competition in the dessert sector.

Ideal investors should have $165K+ liquid capital, retail or food service experience, and strong operational skills. ROI typically ranges from 2-4 years, depending on location and market conditions. The brand's focus on family-friendly atmosphere and quality ingredients positions it well for long-term growth in the affordable luxury segment.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Menchie's. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Location Analysis
Menchie's maintains a strategic presence across multiple states, with strong concentration in coastal markets. The brand has established a significant presence in California, Washington, Texas, Florida, and New York, indicating successful penetration in high-population, diverse metropolitan areas. The franchise's average rating of 3.6 across numerous reviews suggests consistent customer satisfaction, particularly in established markets.

The brand shows particular strength in warm-weather markets with high foot traffic and shopping center locations, typically performing well in areas with median household incomes above $65,000 and significant millennial populations. While coastal states represent primary markets, there's notable expansion potential in the Midwest and Southeast, where frozen yogurt competition is less saturated.

Ideal locations feature high visibility in lifestyle centers, strip malls, or downtown areas with strong daytime populations and family demographics. Success factors include proximity to schools, entertainment venues, and complementary retailers. The strong presence in California and Washington demonstrates solid performance in health-conscious markets with year-round dessert demand.

Prospective franchisees should target locations with substantial population density within a 3-mile radius, median ages between 25-45, and areas with significant retail clustering. The brand's current geographic distribution suggests room for expansion in secondary markets within existing territories, particularly in states with limited market penetration.
Total US Locations297
Open Franchises296
Corporate Locations1
Average Sq. FootN/A sq/ft
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Menchie's. Learn about the experience and expertise of the executive team guiding Menchie's's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Menchie's. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Menchie's's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Menchie's's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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