- Founded in 1977
- Franchising Since 2004
- 125 US Franchises
- $304,500 - $493,850 Investment Range
- $361,497 Average Gross Revenue
- 6% Royalty Fee
- $35,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Mrs. Fields franchise.
Get pre-qualified for financingMrs. Fields has been delighting customers with their irresistibly fresh-baked cookies and treats since 1977, establishing itself as an iconic brand in the dessert industry. What began as Debbi Fields' dream of creating the world's best chocolate chip cookie has evolved into a beloved franchise system that continues to spread joy through perfectly crafted sweets.
The brand is renowned for its signature soft, chewy cookies made from premium ingredients, with their chocolate chip and white chocolate macadamia varieties earning particular fame. Each location maintains strict quality standards, ensuring that customers experience the same mouthwatering freshness that made Mrs. Fields a household name. Beyond their classic cookies, the menu features specialized cookie cakes, brownies, and innovative treats that cater to both everyday cravings and special occasions.
Mrs. Fields franchises typically operate in high-traffic locations such as malls, shopping centers, and airports, benefiting from strong brand recognition and a loyal customer base. The business model emphasizes excellent customer service, consistent product quality, and the powerful appeal of freshly baked goods. Franchisees receive comprehensive training in both operations and the brand's proprietary baking techniques.
This franchise opportunity is ideal for entrepreneurs who are passionate about delivering premium quality baked goods and creating memorable experiences for their customers. The Mrs. Fields system provides franchisees with time-tested recipes, proven operational procedures, and ongoing support to help ensure success in the competitive dessert market.
How much does it cost to start a franchise with Mrs. Fields?
- Franchise Fee
- $35,000
- Investment Range
- $304,500 - $493,850
- Investment Midpoint
- $399,175
- Minimum Cash Required
- $304,500
- Royalty Fees
- 6%
- Brand Fund
- 3%
With 125 units and 47 years of operation since 1977, the system demonstrates substantial maturity and brand recognition. However, the reported gross revenue of $361,497 falls below the sub-sector average of $414,337, which may reflect location-specific factors or evolving retail dynamics affecting mall-based concepts. The dessert franchise sector faces challenges from changing consumer shopping patterns and increased competition from artisanal bakeries and online retailers.
Ideal investors should possess liquid capital of approximately $150,000-$200,000 and demonstrate retail or food service experience. The business model requires hands-on management and understanding of seasonal fluctuations tied to holidays and gift-giving periods. Territory rights and site selection become critical factors given the brand's traditional mall-based format. Multi-unit development opportunities may exist for experienced operators in markets with strong foot traffic. Prospective franchisees should carefully review the FDD and conduct thorough market analysis to assess local demographics and competition before committing capital.
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Mrs. Fields. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The franchise's geographic distribution reveals a focus on high-traffic, metropolitan areas, with established presence in key states like New Jersey, New York, and Illinois. The brand also maintains operations in markets such as Pennsylvania, Maine, and Oklahoma, while having selective presence in states including Washington, Massachusetts, Delaware, Ohio, Montana, and Oregon. The existence of international locations, particularly in Asian markets, demonstrates the brand's global appeal.
Successful Mrs. Fields locations typically feature high foot traffic, proximity to retail anchors, and demographic profiles with disposable income for premium dessert purchases. Prospective franchisees should prioritize locations with strong mall presence or busy urban corridors, particularly in states adjacent to existing successful markets. The strong brand recognition in the Mid-Atlantic region, especially Maryland and Virginia, makes neighboring states without current presence attractive expansion opportunities.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Mrs. Fields. Learn about the experience and expertise of the executive team guiding Mrs. Fields's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Mrs. Fields. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Mrs. Fields's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Mrs. Fields's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1977
- Franchising Since 2004
- 125 US Franchises
- $304,500 - $493,850 Investment Range
- $361,497 Average Gross Revenue
- 6% Royalty Fee
- $35,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Mrs. Fields franchise.
Get pre-qualified for financing
