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The Exercise Coach

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2000
  • Franchising Since 2010
  • 195 US Franchises
  • $161,682 - $382,986 Investment Range
  • $279,559 Average Gross Revenue
  • 6% Royalty Fee
  • $49,500 Franchise Fee
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Franzy Fit Score

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Brand Description

The Exercise Coach is revolutionizing the fitness industry with its innovative approach to personal training, offering a unique solution for busy professionals and fitness newcomers alike. Founded in 2000, this franchise has reimagined traditional workout routines with their signature 20-minute, twice-weekly sessions that deliver remarkable results through smart technology and personalized coaching.

What sets The Exercise Coach apart is their proprietary computerized equipment that adapts to each client's capabilities, providing real-time feedback and tracking progress with precision. This data-driven approach ensures optimal resistance levels and proper form, making strength training both safe and highly effective. The franchise's commitment to personalization means clients receive one-on-one attention from certified coaches who customize workouts to meet individual goals and accommodate physical limitations.

The Exercise Coach's boutique studios offer a welcoming, non-intimidating environment that stands in stark contrast to traditional gyms. Their facilities are consistently praised for their cleanliness, professional atmosphere, and convenient scheduling options. The program particularly appeals to those who value efficiency and measurable results, including seniors, busy executives, and individuals who may have been hesitant about traditional exercise programs.

Success stories from clients consistently highlight significant improvements in strength, mobility, and overall wellness, with many reporting enhanced daily activities, better posture, and increased energy levels. The Exercise Coach's science-based methodology and focus on strength training has proven especially beneficial for those looking to maintain bone density, improve balance, and increase muscle mass – all crucial components of long-term health and fitness.

DID YOU KNOW?

How much does it cost to start a franchise with The Exercise Coach?

$161,682
$382,986
Did you know that launching your own The Exercise Coach franchise - the revolutionary 20-minute strength training studio that's transforming how busy professionals get fit - requires a total investment between $161,682 and $382,986, which covers everything from the $49,500 franchise fee to high-tech equipment and initial marketing to get your science-based fitness concept up and running in your local market?
Financial Summary
Franchise Fee
$49,500
Investment Range
$161,682 - $382,986
Investment Midpoint
$272,334
Minimum Cash Required
$161,682
Royalty Fees
6%
Brand Fund
1%
Brand Bragging Rights
24-Year Operational Track Record Since 2000
195 Units System-Wide Demonstrating Scalability
Proprietary Exerbotics® Technology Platform
20-Minute Twice Weekly Session Model
6.3% Above-Average Revenue Performance vs. Personal Training Sector
Specialized Strength Training Focus for Aging Demographics
Financial Analysis
The Exercise Coach requires an investment range of $161,682 to $382,986, positioning it as a mid-tier opportunity within the personal training franchise sector. The minimum investment sits slightly below the sub-sector average of $164,038, while the maximum investment exceeds the sub-sector's average maximum of $331,255 by approximately $51,731. This investment typically covers specialized Exerbotics® technology, studio buildout, equipment, and initial working capital.

The personal training sector benefits from strong demographic trends, with aging populations seeking targeted strength training and busy professionals valuing time-efficient workouts. The franchise's 20-minute session model addresses market demand for convenient, results-driven fitness solutions. The reported gross revenue of $279,559 exceeds the sub-sector average of $262,885 by $16,674, representing a 6.3% premium over typical personal training franchise performance.

Established in 2000 with 195 units, The Exercise Coach demonstrates operational maturity and system scalability. As one of the largest personal training franchise systems, the brand shows strong market penetration and franchisor experience in supporting unit development.

Ideal investors should possess sufficient liquid capital for the investment range and understand the semi-absentee management model typical of personal training studios. The specialized equipment and coaching methodology require adherence to system protocols, while multi-unit development opportunities may exist for qualified investors seeking portfolio expansion within the growing fitness sector.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like The Exercise Coach. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
The Exercise Coach maintains widespread coverage across multiple states, with a particularly strong presence in the South and Midwest regions. The franchise has established notable concentrations in major markets like Texas, Florida, Michigan, North Carolina, and Illinois, demonstrating successful market validation in diverse geographic areas. The franchise's exceptional 4.95 average rating across thousands of customer reviews reflects consistent service quality throughout its network.

The franchise's strategic presence in high-population states with robust fitness markets shows thoughtful expansion planning, while maintaining significant growth potential in underserved regions. Key success factors include positioning in affluent suburban areas with high disposable income and health-conscious demographics. The moderate market penetration in even the most established regions indicates substantial room for expansion without saturation concerns.

Ideal locations typically feature proximity to professional office parks, upscale residential areas, and retail centers catering to health-conscious consumers aged 35-65. Successful locations often occupy 1,200-2,500 sq ft spaces in high-visibility shopping centers with convenient parking and easy access. Prospective franchisees should focus on metropolitan areas with median household incomes above $75,000 and growing professional populations, particularly in regions where the brand has yet to establish a presence.
Total US Locations195
Open Franchises195
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind The Exercise Coach. Learn about the experience and expertise of the executive team guiding The Exercise Coach's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving The Exercise Coach. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review The Exercise Coach's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about The Exercise Coach's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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