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Alloy Personal Training

Information based on 2025 FDD
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Brand Highlights
  • Founded in 2019
  • Franchising Since 2019
  • 108 US Franchises
  • $298,650 - $541,120 Investment Range
  • $386,914 Average Gross Revenue
  • 7% of Gross Sales Royalty Fee
  • $60,000 Franchise Fee
Pre-qualification Amount

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Franzy Fit Score

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Brand Description

Alloy Personal Training stands as a pioneering force in the fitness industry, revolutionizing the personal training experience through its innovative small-group training model. Established in 1992, Alloy has perfected a unique approach that bridges the gap between one-on-one personal training and traditional group fitness classes.

What sets Alloy apart is their commitment to personalized attention within a supportive group environment. Their signature training method accommodates up to six clients per session, ensuring each member receives individualized coaching while benefiting from the energy and motivation of group dynamics. Trainers are extensively educated to modify workouts for all fitness levels, making it accessible whether you're just starting your fitness journey or are an experienced athlete.

The franchise has built its reputation on creating results-driven, science-based workout programs that focus on strength training, functional movement, and overall fitness improvement. Their state-of-the-art facilities are equipped with modern equipment and technology to track progress and ensure optimal results. Members consistently praise the welcoming, family-like atmosphere and the exceptional knowledge and professionalism of their certified trainers.

Alloy's success is rooted in their holistic approach to fitness, which includes nutritional guidance, regular progress assessments, and a strong emphasis on proper form and injury prevention. The brand has cultivated a remarkable community where members of all ages and abilities support each other's success, making fitness both accessible and enjoyable. For entrepreneurs passionate about changing lives through fitness, Alloy Personal Training offers a proven business model with a track record of transforming both clients and communities.

DID YOU KNOW?

How much does it cost to start a franchise with Alloy Personal Training?

$298,650
$541,120
Did you know that launching your own Alloy Personal Training franchise - where you'll help clients achieve incredible fitness transformations through personalized strength training - requires a total investment between $298,650 and $541,120, which covers everything from the $60,000 franchise fee to equipment, buildout, and working capital needed to open your doors in this booming boutique fitness market?
Financial Summary
Franchise Fee
$60,000
Investment Range
$298,650 - $541,120
Investment Midpoint
$419,885
Minimum Cash Required
$298,650
Royalty Fees
7% of Gross Sales
Brand Fund
Brand Development Fund Fee: 2% of Gross Sales
Brand Bragging Rights
Training Systems Based on 30+ Years of Development
Premium Small Group Training Model
Science-Based Customized Programming
47% Above Sub-Sector Average Revenue Performance
Specialized Focus on Mature Client Demographics
Comprehensive Strength Training Circuit Programs
Financial Analysis
Alloy Personal Training requires an investment of $298,650-$541,120, positioning it as a premium fitness franchise significantly above the personal training sub-sector averages of $164,038-$331,255. This higher investment reflects the brand's comprehensive training systems, specialized equipment, and established operational infrastructure. The fitness industry benefits from strong demographic trends, with increasing health consciousness and aging populations driving demand for personalized fitness solutions. Alloy's focus on clients seeking premium results rather than traditional gym demographics positions it in a less saturated market segment. With 31 units established since franchising began in 2019, the system demonstrates steady early growth while maintaining a manageable scale for franchisor support. The reported gross revenue of $386,914 exceeds sub-sector averages by 47%, though investors should conduct thorough due diligence through the FDD. The small group training model offers operational efficiency while maintaining personalization, potentially reducing staffing complexity compared to one-on-one training models. Ideal investors should possess substantial liquid capital given the premium investment level, preferably with fitness industry experience or strong business management backgrounds. The brand's training methodology has nearly three decades of development, providing proven systems for franchise operations. Territory protection and market exclusivity terms require careful review. Multi-unit development opportunities may exist in larger markets, though the premium positioning limits market penetration compared to budget fitness concepts.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Alloy Personal Training. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

Financing Partner

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CRF USA

Financing Partner

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First Bank of the Lake Logo

First Bank of the Lake

Financing Partner

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Golden Capital Solutions Logo

Golden Capital Solutions

Financing Partner

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Location Analysis
Alloy Personal Training, established in 1992, maintains a significant national presence across multiple states, demonstrating selective market penetration with particular strength in the Southeast region. The franchise shows notable concentration in the Georgia-Carolina corridor and Mid-Atlantic markets, with strong presence throughout Virginia and Maryland, while maintaining established markets across the Southeast and expanding into Texas.

The franchise's exceptional 4.98 average rating across numerous customer reviews indicates strong performance and customer satisfaction, particularly notable for the personal training sector where client relationships are crucial. This consistently high rating across their three-decade operational history suggests a robust, replicable business model.

Ideal locations for new franchises typically succeed in affluent suburban areas with high disposable income and health-conscious demographics, as evidenced by their successful locations like their Utah facility in South Jordan. The franchise's presence in growing metropolitan areas suggests opportunities in similar markets across underserved states.

Significant expansion opportunities exist in the Northeast and West, where the franchise currently maintains limited market penetration despite favorable demographics. New franchisees should focus on high-growth suburban corridors with strong residential development and commercial retail presence, particularly in states showing economic growth and increasing fitness awareness.
Total US Locations31
Open Franchises108
Corporate Locations1
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Alloy Personal Training. Learn about the experience and expertise of the executive team guiding Alloy Personal Training's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Alloy Personal Training. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Alloy Personal Training's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Alloy Personal Training's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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