Alloy Personal Training
Fitness · Personal Training
Description
What is Alloy Personal Training?
Alloy’s Personal Training fitness franchise has customized personal training programs that were created in 1992. The programs were based on a straightforward philosophy: people who get personalized coaching get better results. Today, Alloy Personal Training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.
Alloy Personal Training specializes in small group personal training, i.e. 1 coach, 4-6 clientele. We provide a tailored solution for the underserved niche, 45-65-year-old clientele. The premium age group we are targeting just so happens to host over 70% of the nation's disposable income and needs to be a little more deliberate on how they train, their nutrition and the support behind these efforts. That is where APT slides into the market!
- Training Systems Based on 30+ Years of Development
- Premium Small Group Training Model
- Science-Based Customized Programming
- 47% Above Sub-Sector Average Revenue Performance
- Specialized Focus on Mature Client Demographics
- Comprehensive Strength Training Circuit Programs
Location Analysis
Where Alloy Personal Training wins
Location size: 1,500 - 2,000 sq ft.
Alloy mapped out the top 800+ prime cut, A-class territories in the lower 48 against our KPIs (e.g. Population, Median Age, Average Household Income, etc.) through GbBIS.
Once a lease is signed, a protected radius is dropped on the map (i.e. 30,000 people). No Zee can open a location in which their radius overlaps another Zee.
Option for Area Development Agreements, for those interested in multi unit development.
Loading map...
Is your territory available?
Let's find out.
We'll take you through a few quick questions, then Alloy Personal Training confirms availability directly.
Financial Analysis
The numbers behind Alloy Personal Training
Veteran discount available
Alloy Personal Training participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Item 19:
Average retention: 90%
Average Rev/Member/Month: $347
Average membership x2-3/wk: Over 90%
Tiered pricing laid out to accommodate for different markets
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How Alloy Personal Training works
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
The investment range midpoint (from range reported on Item 7) is $403,387 and financing can reduce cash-at-close by 80–90%.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Alloy Personal Training has an average gross revenue of $386.9K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Over time
Franchise footprint
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Alloy Personal Training's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Alloy Personal Training franchise typically ranges between $272,357.00 and $534,417.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
