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Body20

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2017
  • Franchising Since 2018
  • 45 US Franchises
  • $392,826 - $657,184 Investment Range
  • $550,275 Average Gross Revenue
  • 7% Royalty Fee
  • $65,000 Franchise Fee
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Franzy Fit Score

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Brand Description

BODY20 is revolutionizing the fitness industry with its innovative, technology-driven approach to personal training. Founded in 2017, this boutique fitness franchise leverages FDA-cleared electro-muscle stimulation (EMS) technology to deliver remarkable results through efficient, 20-minute workout sessions. Each BODY20 studio offers a premium, personalized fitness experience where certified coaches provide one-on-one training using state-of-the-art EMS suits that generate over 150 times more muscle contractions than conventional workouts.

What sets BODY20 apart is its ability to deliver high-intensity, low-impact workouts suitable for all fitness levels and ages. The innovative EMS technology eliminates the need for heavy weights while still building strength and muscle effectively. Members can choose from various specialized programs including Strength, Endurance, Performance, and Recovery sessions, all customized to individual goals and fitness levels.

The franchise has garnered impressive customer satisfaction, with members consistently praising the time-efficient workouts, knowledgeable trainers, and tangible results. BODY20's commitment to tracking progress through regular bio-impedance measurements ensures members can monitor their improvements in muscle mass, body fat percentage, and overall fitness levels.

Perfect for busy professionals, athletes in recovery, or anyone seeking a more efficient workout solution, BODY20 has positioned itself as a forward-thinking leader in the fitness industry. The brand's focus on personalized attention, cutting-edge technology, and measurable results has created a unique value proposition in the growing boutique fitness market.

DID YOU KNOW?

How much does it cost to start a franchise with Body20?

$392,826
$657,184
Did you know that launching your own Body20 EMS fitness studio requires a total investment between $392,826 and $657,184, which covers everything from the $65,000 franchise fee to state-of-the-art electro-muscle stimulation equipment and buildout costs needed to bring this revolutionary 20-minute workout concept to your community?
Financial Summary
Franchise Fee
$65,000
Investment Range
$392,826 - $657,184
Investment Midpoint
$525,005
Minimum Cash Required
$392,826
Royalty Fees
7%
Brand Fund
0%
Brand Bragging Rights
FDA-Cleared Electro-Muscle Stimulation Technology
20-Minute Personalized 1-on-1 Training Sessions
Low-Impact Joint-Friendly Workout Technology
Premium Boutique Fitness Studio Positioning
40% Above Sub-Sector Revenue Performance
Strength, Endurance & Recovery Program Options
Financial Analysis
Body20 requires an investment of $392,826-$657,184, with the minimum investment falling within sub-sector averages of $282,119-$557,302, while the maximum exceeds the sub-sector by approximately $100,000. This reflects the specialized EMS technology and equipment requirements essential to the business model.

The boutique fitness sector benefits from growing consumer demand for time-efficient, personalized training solutions, particularly among affluent professionals seeking premium wellness experiences. Body20's 20-minute EMS sessions target busy demographics willing to pay premium prices for convenience and results.

Established in 2017 with 46 units, Body20 represents a relatively young franchise system in early expansion phase. While this indicates growth potential, prospective investors should consider the limited operational track record compared to established fitness brands. The reported gross revenue of $550,275 exceeds sub-sector averages by approximately 40%, representing strong performance within the fitness studios category.

Key investment considerations include the specialized nature of EMS training requiring extensive staff certification, higher equipment costs, and dependency on premium market positioning. The model's low-impact, personalized approach appeals to older demographics and time-constrained professionals, potentially providing competitive differentiation.

Ideal investors should possess substantial liquid capital given the premium investment range, preferably with fitness or wellness industry experience. Target markets should demonstrate affluent demographics with time-constrained professionals aged 35-55. The specialized technology and training requirements suggest owner-operator involvement is beneficial for optimal performance.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Body20. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Body20's current footprint spans multiple states, demonstrating a strategic focus on key fitness markets, with notable concentration in Texas, strong presence in Florida, and significant market penetration in Colorado and Massachusetts. This distribution suggests successful market positioning in both high-population coastal regions and growing metropolitan areas in the Sun Belt.

The franchise's exceptional 4.72 average rating across thousands of customer reviews indicates strong operational execution and customer satisfaction, particularly impressive for a relatively young brand established in 2017. This consistent performance across diverse markets suggests a robust business model that translates well across different regions.

Market analysis indicates prime expansion opportunities in underserved metropolitan areas, particularly in the Northeast and West Coast, where fitness studio demand remains strong. Successful locations typically feature proximity to affluent suburban communities or urban professional districts, with demographic profiles showing median household incomes above $75,000 and high concentrations of health-conscious consumers aged 25-54.

Ideal locations should target retail centers or mixed-use developments in areas with strong daytime population, complementary wellness businesses, and limited direct competition from other boutique fitness concepts. The brand's current geographic distribution suggests particular success in markets with high disposable income and active lifestyle demographics.
Total US Locations46
Open Franchises45
Corporate Locations1
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Body20. Learn about the experience and expertise of the executive team guiding Body20's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Body20. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Body20's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Body20's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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