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Bodybar Pilates

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2011
  • Franchising Since 2015
  • 25 US Franchises
  • $281,600 - $814,660 Investment Range
  • $628,760 Average Gross Revenue
  • 7% Royalty Fee
  • $49,500 Franchise Fee
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Brand Description

BODYBAR Pilates is a rapidly growing boutique fitness franchise that has revolutionized the Pilates studio experience since 2011. By combining traditional Pilates principles with modern exercise science, BODYBAR offers a unique and effective workout experience that focuses on building strength, improving flexibility, and enhancing overall wellness.

The franchise stands out for its state-of-the-art reformer equipment and diverse class offerings that cater to all fitness levels, from beginners to advanced practitioners. Each location features a clean, contemporary studio design with motivational messaging and a welcoming atmosphere that creates a true community feel. The 'happy hour' approach to fitness makes each 50-minute session both challenging and enjoyable.

What truly sets BODYBAR apart is their exceptional instruction quality. Their certified trainers are known for their expertise, attention to detail, and ability to modify exercises for individual needs. The curriculum includes various class formats, ensuring members stay engaged and challenged while working toward their fitness goals. Many locations also feature amenities like raw juice bars and boutique retail sections, creating a comprehensive wellness destination.

The brand has garnered a loyal following thanks to its results-driven approach and supportive environment. Members consistently report improvements in core strength, posture, flexibility, and overall body composition. Whether someone is recovering from an injury, seeking low-impact exercise options, or looking to enhance their fitness routine, BODYBAR Pilates provides a sophisticated yet accessible approach to whole-body wellness.

DID YOU KNOW?

How much does it cost to start a franchise with Bodybar Pilates?

$281,600
$814,660
Did you know that opening your own Bodybar Pilates studio - where you'll help clients transform their bodies through innovative Pilates workouts using the signature bodybar equipment - requires a total investment between $281,600 and $814,660, which includes the $49,500 franchise fee plus all the equipment, studio buildout, and working capital needed to launch your wellness business in this rapidly growing boutique fitness market?
Financial Summary
Franchise Fee
$49,500
Investment Range
$281,600 - $814,660
Investment Midpoint
$548,130
Minimum Cash Required
$281,600
Royalty Fees
7%
Brand Fund
2%
Brand Bragging Rights
Premium Reformer Pilates positioning with signature BODYBAR Method
Diverse class portfolio including Reformer, Classic, Power Tower, and Jump formats
Established 13-year operational track record since 2011
Revenue performance 60% above fitness studio sub-sector average
Fast-paced 50-minute signature classes with quick transitions
Mobile app integration for class booking and membership management
Financial Analysis
Bodybar Pilates requires an investment of $281,600 to $814,660, positioning it competitively within the fitness studio sector. While the minimum investment sits slightly below the sub-sector average of $282,119 to $557,302, the maximum investment reflects the specialized Reformer Pilates equipment and premium studio buildout requirements. The boutique fitness industry benefits from strong consumer demand for premium wellness experiences, with Pilates specifically experiencing growth as consumers seek low-impact, results-driven workouts. The franchise's reported gross revenue of $628,760 substantially outperforms the sub-sector average of $392,853, indicating strong unit-level performance potential. With 25 units since 2011, Bodybar demonstrates measured growth and operational stability in the competitive fitness market. The franchise offers diverse class formats including signature Reformer, Classic, Power Tower, and Jump classes, creating multiple revenue streams and member engagement opportunities. Ideal investors should possess substantial liquid capital given the specialized equipment requirements and operational complexity of managing certified instructors. The franchise targets affluent demographics seeking premium wellness experiences, with small class formats enabling premium pricing strategies while requiring consistent membership levels for optimal profitability.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Bodybar Pilates. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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First Bank of the Lake

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Location Analysis
Bodybar Pilates demonstrates a strategic regional presence across multiple states, with notable market coverage concentrated primarily in the Sun Belt and Midwest regions. The franchise shows particular strength in Texas and Florida, suggesting successful market penetration in high-growth, fitness-conscious metropolitan areas. The brand's exceptional 4.83 average rating across numerous customer reviews indicates strong market acceptance and operational excellence.

The franchise's geographic distribution reveals a focus on affluent, health-conscious communities, particularly in suburban areas with higher disposable income. Current market coverage suggests significant expansion potential, especially in the Northeast and West Coast markets where the brand has limited presence. The strong presence in Southern states provides a solid operational foundation while allowing for measured expansion into adjacent markets.

Successful locations typically feature proximity to upscale retail centers, young professional demographics, and areas with high female population aged 25-54. Ideal locations should target communities with median household incomes above $75,000 and areas experiencing population growth. The brand's premium positioning in the boutique fitness sector requires locations with strong visibility and convenient parking in lifestyle centers or upscale retail developments.
Total US Locations25
Open Franchises25
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Bodybar Pilates. Learn about the experience and expertise of the executive team guiding Bodybar Pilates's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Bodybar Pilates. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Bodybar Pilates's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Bodybar Pilates's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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