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D1

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2001
  • Franchising Since 2015
  • 90 US Franchises
  • $161,750 - $711,123 Investment Range
  • $716,366 Average Gross Revenue
  • 7% Royalty Fee
  • $59,500 Franchise Fee
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Franzy Fit Score

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Brand Description

D1 Training stands as a premier athletic-based training facility that has revolutionized the fitness industry since 2001. Unlike traditional gyms, D1 delivers a unique approach to fitness that caters to everyone from aspiring young athletes to professional sports players, and fitness enthusiasts of all levels.

What sets D1 apart is its elite training methodology derived from Division 1 collegiate strength and conditioning programs. Their comprehensive 5-Star Training Program has produced impressive results, helping train over 100 NFL Draft picks and more than 3,000 collegiate athletes. The franchise offers age-appropriate programs designed to build both physical prowess and confidence, particularly in their youth programs starting from age 7.

Each D1 location features specialized facilities staffed by expert coaches who provide personalized attention in various training formats, including one-on-one sessions, small group training, family workouts, and semi-private training. The supportive, team-oriented atmosphere creates an environment where members feel motivated and encouraged to reach their full potential.

At D1, they redefine the term 'athlete' to include anyone dedicated to their sport or fitness journey. This inclusive philosophy, combined with their results-driven approach, has earned endorsements from sports legends like Peyton Manning, Jason Witten, and LaDainian Tomlinson. The franchise maintains exceptionally high cleanliness standards and fosters a community atmosphere where members become part of the D1 family.

Whether you're a parent seeking athletic development for your child, an adult looking to transform your fitness level, or an athlete aiming to enhance your performance, D1 Training provides the expertise, facilities, and support system needed to achieve your goals.

DID YOU KNOW?

How much does it cost to start a franchise with D1?

$161,750
$711,123
Did you know that launching your own D1 training franchise - where young athletes develop elite sports performance skills - requires a total investment between $161,750 and $711,123, which covers everything from the $59,500 franchise fee to equipment, facility buildout, and working capital needed to transform aspiring athletes into champions?
Financial Summary
Franchise Fee
$59,500
Investment Range
$161,750 - $711,123
Investment Midpoint
$436,437
Minimum Cash Required
$161,750
Royalty Fees
7%
Brand Fund
$250/mo
Brand Bragging Rights
Division 1 strength and conditioning methodology
Dual-market training for youth (ages 7-18) and adults
Over 20 years of operational experience since 2001
Athletic performance specialization with structured programming
Expert coaching with emphasis on proper technique and safety
Revenue performance at 182% of fitness studio sub-sector average
Financial Analysis
D1 Training requires an investment range of $161,750 to $711,123, positioning it as a mid-tier fitness franchise opportunity. This range falls below the fitness studio sub-sector's average minimum investment of $282,119 but extends above the average maximum of $557,302, indicating flexible entry points for different market sizes and buildout requirements. The fitness industry benefits from strong consumer trends toward specialized training and athletic performance, with boutique fitness concepts capturing market share from traditional gyms. D1's Division 1 training methodology targets both youth development (ages 7-18) and adult fitness markets, providing dual revenue streams that can enhance operational stability. Established in 2001 with 91 units, the franchise demonstrates operational maturity and steady system growth over more than two decades. The brand's athletic-based training model creates differentiation in a competitive fitness landscape through structured programming and expert coaching. The reported gross revenue of $716,366 represents 182% of the sub-sector average of $392,853, indicating strong revenue performance. Investment considerations include real estate requirements for specialized training facilities, equipment costs, and staffing needs for expert coaches. The dual-market approach requires operational expertise in both youth programming and adult fitness delivery. Ideal investors should possess sufficient liquid capital, fitness industry experience, and community engagement capabilities. Prospective franchisees must review the complete FDD and conduct thorough due diligence before making investment decisions.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like D1. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
D1 demonstrates a strategic national presence with widespread coverage across multiple states, showing particular strength in key markets like Texas, Michigan, and Georgia. This distributed footprint, combined with an exceptional 4.78 average rating across thousands of customer reviews, indicates strong market acceptance and operational excellence across diverse regions.

The franchise maintains a notable concentration in major fitness markets like California and Florida, suggesting successful penetration in highly competitive environments. The balanced distribution between high-population coastal states and strong Midwest presence indicates adaptability to various market conditions and demographics.

Ideal locations for D1 typically feature proximity to affluent suburban areas with active lifestyle demographics, particularly in communities with strong youth sports programs and health-conscious populations. The franchise shows particular success in medium to large metropolitan areas where there's a blend of residential and commercial development.

Significant expansion opportunities exist in the Northeast and Mountain regions, where current presence is limited. The franchise's proven success in diverse markets suggests potential for growth in underserved states, particularly those with similar demographics to existing successful locations.
Total US Locations91
Open Franchises90
Corporate Locations1
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind D1. Learn about the experience and expertise of the executive team guiding D1's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving D1. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review D1's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about D1's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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