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Club Pilates

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2007
  • Franchising Since 2012
  • 868 US Franchises
  • $196,525 - $458,575 Investment Range
  • $911,688 Average Gross Revenue
  • 8% Royalty Fee
  • $65,000 Franchise Fee
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Brand Description

Club Pilates has revolutionized the boutique fitness industry by making reformer-based Pilates accessible and welcoming to everyone. Founded in 2007, this rapidly expanding franchise has become the largest network of Pilates studios worldwide, offering a modern approach to classical Pilates methods.

At Club Pilates, members experience low-impact, full-body workouts that strengthen the core, improve posture, and enhance flexibility through a variety of class formats. The studios feature state-of-the-art equipment including reformers, TRX, springboards, and EXO-chairs, creating a comprehensive fitness experience that goes beyond traditional Pilates.

What sets Club Pilates apart is their commitment to exceptional instruction. Their teachers undergo extensive training across multiple disciplines, exceeding industry standards to ensure members receive personalized attention even in group settings. Classes are available for all fitness levels, from complete beginners to advanced practitioners, with specialized programs that cater to different goals and abilities.

The brand has embraced technology to enhance the member experience, featuring integration with Apple Watch for workout tracking and convenient class scheduling. Their studios are designed to be welcoming spaces that foster a strong sense of community, where members can connect while working toward their fitness goals.

With a focus on mind-body wellness, Club Pilates offers more than just exercise – it provides a path to a more balanced, fulfilling lifestyle. Their proven business model, combined with growing consumer interest in boutique fitness and wellness, positions Club Pilates as a leader in the fitness studio segment.

DID YOU KNOW?

How much does it cost to start a franchise with Club Pilates?

$196,525
$458,575
Did you know that starting your own Club Pilates franchise - one of the fastest-growing boutique fitness concepts specializing in reformer-based Pilates classes - requires a total investment between $196,525 and $458,575, which covers everything from the $65,000 franchise fee to studio buildout, equipment, and working capital needed to launch your profitable wellness business?
Financial Summary
Franchise Fee
$65,000
Investment Range
$196,525 - $458,575
Investment Midpoint
$327,550
Minimum Cash Required
$196,525
Royalty Fees
8%
Brand Fund
2%
Brand Bragging Rights
Established Pilates brand with 876+ active locations
Reformer-based specialized equipment and workout focus
Founded in 2007 with proven 17+ year track record
Unit revenues averaging $911,688 - exceeding fitness studio sector average by 132%
Lower investment threshold than fitness studio sector averages
Specialized in low-impact, full-body Pilates workouts for all fitness levels
Financial Analysis
Club Pilates requires an initial investment of $196,525 to $458,575, positioning it as an accessible fitness franchise opportunity. This investment range sits significantly below the fitness studio sub-sector averages of $282,119 to $557,302, offering a lower barrier to entry into the boutique fitness market. The Pilates industry benefits from strong demographic trends, with an aging population seeking low-impact exercise and millennials prioritizing wellness experiences. The franchise's reported gross revenue of $911,688 substantially exceeds the sub-sector average of $392,853 by 132%, indicating strong unit-level performance potential. Established in 2007 with 876 active units, Club Pilates demonstrates significant system maturity and operational experience within the specialized Pilates market. The boutique fitness sector continues experiencing growth as consumers shift toward specialized, community-focused workout experiences using reformer-based equipment. Ideal investors should possess sufficient liquid capital for the initial investment plus working capital reserves, with fitness or retail management experience beneficial but not required. Multi-unit development opportunities exist for qualified investors seeking portfolio expansion. Key considerations include local market demographics, competition from other boutique fitness concepts, and the need for ongoing instructor recruitment and retention. Prospective franchisees should thoroughly review the FDD and conduct comprehensive market analysis before committing to this wellness-focused investment opportunity.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Club Pilates. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Club Pilates demonstrates strong market presence with numerous locations across multiple states, showing particular density in coastal and populous regions. The brand maintains significant presence in California, with notable concentrations in the Northeast corridor and Mid-Atlantic regions, as well as strong representation in Texas, indicating successful penetration in both high-income urban markets and affluent suburban areas. The franchise's impressive 4.66 average rating across thousands of reviews suggests consistent service quality and strong brand execution across regions.

The concentration in coastal states reveals a strategic focus on markets with higher disposable income and fitness-conscious demographics. However, this also indicates substantial growth opportunities in underserved Midwest and Mountain regions. Successful locations typically share characteristics including proximity to upscale retail centers, affluent residential areas with median household incomes above $75,000, and areas with high concentrations of health-conscious professionals aged 25-54.

Market analysis suggests optimal locations feature 2,000-3,000 square feet in premium retail centers or lifestyle complexes with strong co-tenancy. The franchise shows particular success in communities with high female populations and above-average fitness spending. While competition from boutique fitness concepts exists in primary markets, Club Pilates' specialized focus and strong brand reputation provide competitive advantages, especially in secondary markets where premium fitness options are limited.
Total US Locations876
Open Franchises868
Corporate Locations8
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Club Pilates. Learn about the experience and expertise of the executive team guiding Club Pilates's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Club Pilates. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Club Pilates's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Club Pilates's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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