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Rockbox Fitness

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2017
  • Franchising Since 2017
  • 58 US Franchises
  • $431,183 - $587,627 Investment Range
  • $338,494 Average Gross Revenue
  • 7% Royalty Fee
  • $59,900 Franchise Fee
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Brand Description

RockBox Fitness is revolutionizing the fitness industry with its innovative boxing-based workout concept that combines high-energy kickboxing with functional strength training. Founded in 2017, this rapidly growing franchise has created a unique atmosphere where both fitness beginners and seasoned athletes can thrive in a judgment-free, mirror-free environment that focuses on results rather than appearances.

What sets RockBox apart is their commitment to providing a complete fitness experience that keeps members engaged and excited about working out. Each class offers a different combination of exercises, ensuring workouts never become monotonous while delivering maximum results. Their signature program blends boxing combinations with strength conditioning, creating an effective full-body workout that helps members build strength, increase endurance, and reduce stress.

The franchise's success is built on its strong community atmosphere and exceptional coaching staff. Trainers are extensively trained to provide personalized attention, form corrections, and modifications for all fitness levels. Members consistently praise the supportive environment, where everyone from beginners to advanced athletes feels welcomed and encouraged to push their limits.

Beyond the physical workout, RockBox offers comprehensive support including nutrition guidance, accountability coaching, and body transformation programs at select locations. The franchise has cultivated a unique culture where members become part of a fitness family, supporting each other's journeys while working toward their individual goals. Whether someone is looking to lose weight, build strength, or simply find a more engaging workout routine, RockBox Fitness provides the perfect blend of challenge, support, and results-driven programming.

DID YOU KNOW?

How much does it cost to start a franchise with Rockbox Fitness?

$431,183
$587,627
Starting your own Rockbox Fitness franchise - the high-energy boxing and fitness studio that's revolutionizing group workouts - requires a total investment between $431,183 and $587,627, which includes the $59,900 franchise fee plus all equipment, buildout, and startup costs needed to bring those knockout fitness classes to your community.
Financial Summary
Franchise Fee
$59,900
Investment Range
$431,183 - $587,627
Investment Midpoint
$509,405
Minimum Cash Required
$431,183
Royalty Fees
7%
Brand Fund
1%
Brand Bragging Rights
Unique boxing and kickboxing fitness differentiation in growing boutique market
High-energy 50-minute workout format combining multiple training disciplines
Strong community accountability model with member check-ins and support
Beginner-friendly approach with personalized coaching and free trial classes
Proven 6-week challenge program for member engagement and results
Established 7-year operational track record with 59 active locations
Financial Analysis
Rockbox Fitness requires an investment of $431,183 - $587,627, positioning it as a premium opportunity within the fitness studio sector. The investment range significantly exceeds sub-sector averages of $282,119 - $557,302, with the minimum investment 53% higher than typical fitness studios, reflecting specialized boxing equipment and premium studio buildout requirements.

However, revenue performance presents a key consideration: Rockbox generates $338,494 in gross revenue versus the subsector average of $392,853, representing 13.8% below-average performance despite the higher investment requirements. This investment-to-revenue ratio warrants careful evaluation of market conditions and operational efficiency expectations.

The fitness industry continues experiencing robust growth driven by increasing health consciousness and demand for specialized group fitness experiences. Boxing-based fitness represents a high-engagement niche that differentiates from traditional gym models, appealing to consumers seeking varied, results-driven workouts with strong community-building potential.

Established in 2017 with 59 units, Rockbox demonstrates steady early-stage growth for a relatively young franchise system. While the brand lacks extensive market penetration of legacy fitness franchises, this presents territory availability advantages for new franchisees willing to invest in the premium positioning.

Ideal investors should possess fitness industry experience or strong community engagement backgrounds, with markets featuring health-conscious demographics aged 25-45 providing optimal conditions for the high-energy, community-focused business model.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Rockbox Fitness. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
RockBox Fitness demonstrates widespread coverage across multiple states, with notable concentration in the Southeast. The franchise shows particularly strong presence in North Carolina and South Carolina, suggesting successful market penetration in its home territory. Significant market presence in Texas and Georgia indicates effective scaling in high-growth Southern markets, while established operations in New York shows adaptability to diverse market conditions.

The franchise's exceptional 4.79 average rating across thousands of customer reviews indicates strong operational consistency and customer satisfaction across regions. This performance metric is particularly impressive for a relatively young franchise established in 2017, suggesting effective location selection and market positioning strategies.

Ideal locations for RockBox Fitness typically succeed in upper-middle-income suburban areas with active lifestyle demographics and strong residential growth. The franchise shows particular strength in regions with year-round fitness engagement and communities with disposable income for boutique fitness services. Market opportunities exist in underserved Midwest and Western states, where the boutique fitness trend continues to grow.

Prospective franchisees should focus on metropolitan areas with median household incomes above $75,000, high population density of adults aged 25-45, and limited boutique fitness competition within a 3-mile radius.
Total US Locations59
Open Franchises58
Corporate Locations1
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Rockbox Fitness. Learn about the experience and expertise of the executive team guiding Rockbox Fitness's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Rockbox Fitness. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Rockbox Fitness's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Rockbox Fitness's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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