Take our Fit Score survey to see if Planet Fitness is a good match for you.
- Founded in 1992
- Franchising Since 2003
- 2201 US Franchises
- $1,504,600 - $5,158,500 Investment Range
- $1,832,204 Average Gross Revenue
- 7% Royalty Fee
- $20,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Planet Fitness franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Planet Fitness is a good match for you.
Planet Fitness, founded in 1992, is a leading fitness franchise known for its affordable, non-intimidating gym environment, famously branded as the "Judgement Free Zone®." With over 2,600 locations and 19.7 million members across five countries, it has become one of the largest and fastest-growing franchisors and operators of fitness centers globally. The franchise caters to a broad demographic, particularly the approximately 80% of the population over age 14 who do not belong to a gym, offering a welcoming space for first-time and casual gym users. In 2024, Planet Fitness implemented strategic changes, including increasing its basic membership fee from $10 to $15 for new customers, contributing to a 5% growth in systemwide same-club sales. The company also adjusted its franchise and equipment policies to enhance franchisee appeal, focusing on strength equipment to meet evolving customer preferences. Under the leadership of CEO Colleen Keating, appointed in June 2024, Planet Fitness continues to expand, aiming to grow from its current 2,722 clubs to 5,000 in the U.S. alone. The company's franchise model ensures high margins and robust cash flow, facilitating ongoing growth and market presence. For entrepreneurs interested in joining the Planet Fitness franchise, the initial investment ranges from approximately $1.5 million to $5.16 million, with a franchise fee of $20,000. Franchisees benefit from comprehensive training, marketing support, and a business model that has demonstrated resilience and profitability in the competitive fitness industry.
How much does it cost to start a franchise with Planet Fitness?
- Franchise Fee
- $20,000
- Investment Range
- $1,504,600 - $5,158,500
- Investment Midpoint
- $3,331,550
- Minimum Cash Required
- $1,504,600
- Royalty Fees
- 7%
- Brand Fund
- 2%
Established in 1992 with 2,455 active units, Planet Fitness demonstrates three decades of proven system stability and operational excellence. The brand's extensive footprint indicates robust franchisor infrastructure and mature business systems, though high unit density may limit greenfield opportunities in prime markets.
The investment structure demands significant liquid capital requirements, typically requiring investors with substantial net worth and access to commercial financing. Multi-unit development agreements may offer territorial protection and economies of scale for qualified investors.
Ideal investors should possess $2M+ liquid capital, retail or hospitality management experience, and access to prime commercial real estate. The brand suits investors seeking established systems with strong consumer recognition and superior financial performance in the growing wellness market.
Understand What It Takes to Get Started!
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See the Revenue Potential!
Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Planet Fitness. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The franchise's concentration in the Northeast and Mid-Atlantic markets leverages high population density and health-conscious demographics, while maintaining significant presence in the Southeast and Midwest. This geographic distribution indicates successful adaptation to diverse market conditions and demographics. Expansion opportunities exist particularly in the Western states, where market penetration is currently lower.
Successful locations typically feature proximity to residential areas, strong visibility from major thoroughfares, and adequate parking. Ideal sites are typically 15,000-20,000 square feet in middle-income areas with high daily traffic counts. The brand's value-pricing model performs particularly well in suburban locations with a mix of residential and retail development.
For prospective franchisees, untapped markets in growing suburban areas and secondary cities present significant opportunities, especially in regions with lower unit density but strong fitness industry growth rates.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Planet Fitness. Learn about the experience and expertise of the executive team guiding Planet Fitness's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Planet Fitness. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Planet Fitness's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Planet Fitness's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1992
- Franchising Since 2003
- 2201 US Franchises
- $1,504,600 - $5,158,500 Investment Range
- $1,832,204 Average Gross Revenue
- 7% Royalty Fee
- $20,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Planet Fitness franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Planet Fitness is a good match for you.
