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- Founded in 2010
- Franchising Since 2010
- 1311 US Franchises
- $729,352 - $1,628,992 Investment Range
- N/A Average Gross Revenue
- 8% Royalty Fee
- $59,950 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a OrangeTheory Fitness franchise.
Get pre-qualified for financingTake our Fit Score survey to see if OrangeTheory Fitness is a good match for you.
OrangeTheory Fitness has revolutionized the group fitness industry since its founding in 2010, establishing itself as a premier fitness franchise that combines science-backed training with personalized coaching. The brand's signature workout integrates cardio and strength training through a unique heart-rate based interval training approach, designed to maintain an elevated metabolism for up to 36 hours after each session.
What sets OrangeTheory apart is their innovative OTconnect™ technology, which provides real-time performance data to members during workouts, allowing them to track progress and celebrate achievements. Unlike traditional HIIT programs, OrangeTheory's variable-intensity interval training is accessible to all fitness levels, with expert coaches providing modifications and guidance throughout each session.
The franchise has cultivated a powerful community atmosphere where members encourage and support each other's fitness journeys. Each location features state-of-the-art equipment, including treadmills, water rowers, and weight training areas. Classes are led by triple-certified coaches who ensure proper form, safety, and motivation while delivering an engaging, high-energy experience.
OrangeTheory's commitment to results is backed by their 30-day money-back guarantee, demonstrating their confidence in their proven methodology. The franchise has experienced remarkable growth, with locations across the United States and international markets, making it convenient for members to maintain their fitness routine while traveling. Their success is driven by consistently positive member experiences, with testimonials highlighting significant improvements in strength, endurance, and overall well-being.
How much does it cost to start a franchise with OrangeTheory Fitness?
- Franchise Fee
- $59,950
- Investment Range
- $729,352 - $1,628,992
- Investment Midpoint
- $1,179,172
- Minimum Cash Required
- $729,352
- Royalty Fees
- 8%
- Brand Fund
- 3%/mo
The fitness industry benefits from strong secular growth trends, driven by increasing health consciousness and the shift toward boutique fitness experiences. OrangeTheory's heart rate-based interval training model capitalizes on the growing demand for data-driven, personalized fitness solutions. With 1,333 units since its 2010 establishment, the system demonstrates robust expansion and operational maturity, indicating strong franchisor support infrastructure and proven business systems.
Ideal investors should possess substantial liquid capital and net worth to support the premium investment requirements, along with operational experience in service-based businesses. The model suits markets with affluent demographics willing to pay premium pricing for specialized fitness experiences. Multi-unit development opportunities exist for qualified investors with sufficient capital reserves.
Key considerations include the operational complexity of managing specialized equipment, ongoing technology requirements, and the need for skilled staff recruitment. Territory protection and market exclusivity become critical factors given the substantial investment commitment. Prospective investors should thoroughly review the FDD and conduct comprehensive market analysis before proceeding.
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like OrangeTheory Fitness. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
Key success factors include strategic positioning in affluent suburban areas with high fitness-conscious demographics and proximity to professional districts. Ideal locations typically feature 2,500-3,500 square feet in upscale retail centers or mixed-use developments with strong anchor tenants and ample parking. The franchise shows particular success in markets with higher educational attainment and median household incomes above $75,000.
Growth opportunities exist in several untapped states, particularly in the Mountain West and Upper Midwest regions where fitness studio demand is growing. However, prospective franchisees should note increased competition in well-established markets like California and Michigan, where differentiation becomes crucial. The brand's strong performance in diverse markets suggests adaptability, though success depends heavily on choosing locations with the right combination of demographics, visibility, and accessibility.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind OrangeTheory Fitness. Learn about the experience and expertise of the executive team guiding OrangeTheory Fitness's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving OrangeTheory Fitness. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review OrangeTheory Fitness's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about OrangeTheory Fitness's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2010
- Franchising Since 2010
- 1311 US Franchises
- $729,352 - $1,628,992 Investment Range
- N/A Average Gross Revenue
- 8% Royalty Fee
- $59,950 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a OrangeTheory Fitness franchise.
Get pre-qualified for financingTake our Fit Score survey to see if OrangeTheory Fitness is a good match for you.
