Sandler

Sandler

Franzy VerifiedInformation based on 2026 FDD

Business Services · Coaching & Consulting

Investment min
$83.5K
Total: $83.5K–$108.3K
Avg gross revenue
$755.4K
Unit-level, 2026
Franchise fee
$65K
Veteran discount available
Royalty
8%
of gross revenue
Locations
147
Franchising since 1983

Description

What is Sandler?

Sales training and coaching using a psychology-based methodology focused on relationship-building

Sandler is a premier business coaching and consulting franchise that has revolutionized the sales training industry since 1967. With a proven methodology that focuses on authentic relationship-building and consultative selling, Sandler transforms traditional sales approaches into modern, effective business strategies. Their unique system emphasizes behavioral, attitudinal, and technical development, helping professionals across industries improve their performance and achieve sustainable results.

The Sandler methodology stands out for its comprehensive approach that goes beyond typical sales tactics. Their training programs incorporate psychology, human behavior, and communication techniques to create a distinctive selling system that puts buyers and sellers on equal footing. This approach has garnered widespread recognition and success, with countless testimonials praising its effectiveness in increasing close rates and improving client relationships.

What sets Sandler apart is their commitment to continuous development and practical application. Their training isn't just theoretical – it provides actionable tools and strategies that can be implemented immediately. From their signature 'Sandler Submarine' sales process to their emphasis on 'upfront contracts' and pain-point discovery, each aspect of their methodology is designed to create lasting behavioral change and measurable results.

As a Sandler franchise owner, you'll join a network of respected business professionals delivering high-impact training solutions to organizations of all sizes. The franchise provides comprehensive support, including extensive training materials, ongoing coaching, and a proven business model that has successfully operated across multiple markets.
  • B2B sales training
  • Targets sales professionals
  • Executive client focus
  • Consultative sales specialty
  • Revenue growth coaching
  • Midsize company focus

Location Analysis

Where Sandler wins

Offices cluster in and around major metropolitan business centers rather than residential or retail corridors. Franchisees typically serve a surrounding metro or regional catchment from a single training center. Presence follows density of small and mid-sized B2B employers rather than consumer foot traffic. The global footprint spans North America, Latin America, Europe, Asia-Pacific, and the Middle East across 30+ countries. Metropolitan areas large enough to sustain a substantial base of small and mid-sized B2B employers may represent viable markets. Target customers include owners and executives of small and mid-sized B2B companies, sales professionals, and corporate learning and HR buyers, particularly within professional services, manufacturing, technology, and financial services firms. Prospective franchisees should validate the local density of B2B employers and corporate training demand within the assigned territory.
Total Locations
147
Franchise units
147
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Sandler

Avg gross revenue$755,432
Investment range$83,500 – $108,250
Investment midpoint$95,875
Brand fund$558.95
Royalty8%
Franchise fee$65,000
Min. net worth$250,000
Min. liquid capital$75,000

Veteran discount available

Sandler participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Sandler was founded in 1967 and operates 147 units. The initial investment ranges from $83,500 to $108,250, with a franchise fee of $65,000. Reported gross revenue is $755,432. The franchise fee represents a substantial portion of the total initial capital requirement. The business model requires low buildout investment, with no retail frontage, inventory, or specialized equipment needed. Franchisees must complete Sandler's training and certification program and are granted a defined territory. The model supports both in-person workshops and virtual training delivery, offering operational flexibility. Professional office or training-room space is required to accommodate classroom sessions and coaching.
Did you know? Sandler is a coaching and consulting franchise in the business services industry. The initial investment ranges from $83,500 to $108,250. The franchise fee is $65,000. Founded in 1967, the brand currently operates 147 units globally across more than 30 countries.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Sandler works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$83.5K–$108.3K
Most common
$83,500
Minimum
$95,875
Midpoint
$108,250
Maximum

The investment range midpoint (from range reported on Item 7) is $95,875 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$391.7K
YOY change (2024 -> 2026)
+297%

According to Item 19 of the Franchise Disclosure Document, Sandler has an average gross revenue of $755.4K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Over time

+10% YoY
147 units open as of 2026 FDD+13 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Sandler's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Sandler franchise typically ranges between $83,500.00 and $108,250.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Sandler
Sandler
$755.4K avg revenue · 147+ US franchises