True REST
Personal Care Services · Spa's
Description
What is True REST?
Flotation therapy spa with infrared sauna, cold plunge, and red light therapy for stress relief and recovery
Founded in 2009, True REST Float Spa is the largest flotation therapy franchise in the United States and the category leader in a fast-growing corner of the wellness industry.
The brand has spent over 15 years building a recognized name in float therapy, with a multi-unit national footprint and a track record of franchisee operations across diverse markets.
The business is built on recurring revenue. Memberships are the primary growth engine, structured in tiered plans (1-2, 4, and 8+ floats per month) that drive consistent monthly cash flow and high client retention.
Revenue is diversified across memberships, single floats, packages, retail, and add-on services, giving owners multiple levers to grow unit economics.
Beyond the core float offering, True REST has expanded its in-spa revenue mix with the Vitality Suite, a curated recovery stack featuring infrared sauna, cold plunge, and red light therapy. These services tap directly into the recovery and mental wellness trends fueling category growth, allowing existing locations to increase ticket size without adding square footage.
Every True REST location operates on a refined model: private float suites with personal showers, brand-standard cleanliness protocols, and a trained Float Consultant team that converts first-time floaters into long-term members. The model is documented, system-driven, and built to scale, which makes it a strong fit for operators who follow proven systems rather than reinvent them.
The ideal True REST franchisee has a background in business, operations, or sales, is capital-ready, growth-oriented, and looking for a wellness concept with established brand equity and a recurring revenue model. Markets perform best in suburban and urban areas with disposable income and a wellness-engaged consumer base.
True REST sits at the intersection of three of the strongest consumer trends in wellness today: stress and mental health, recovery, and self-care.
- Float therapy specialists
- Stress and anxiety relief
- Athletic recovery services
- Chronic pain treatment
- Membership-based model
- Sleep improvement focus
Location Analysis
Where True REST wins
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Financial Analysis
The numbers behind True REST
Veteran discount available
True REST participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How True REST works
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
The investment range midpoint (from range reported on Item 7) is $791,855 and financing can reduce cash-at-close by 80–90%.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, True REST has an average gross revenue of $364.5K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Over time
Franchise footprint
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for True REST's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a True REST franchise typically ranges between $447,547.00 and $1,136,162.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
