- Founded in 2009
- Franchising Since 2014
- 40 US Franchises
- $414,547 - $1,075,162 Investment Range
- $397,787 Average Gross Revenue
- 6% Royalty Fee
- $39,950 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a True REST franchise.
Get pre-qualified for financingTrue REST Float Spa is a pioneering wellness franchise that has revolutionized the personal care industry through its innovative float therapy services. Founded in 2009, True REST has established itself as a leader in providing therapeutic flotation experiences that promote physical healing, mental clarity, and deep relaxation.
At the core of True REST's offering is their state-of-the-art float pods, where clients experience weightlessness in body-temperature water enriched with Epsom salt. This unique environment eliminates external stimuli, allowing guests to achieve unprecedented levels of relaxation and stress relief. Each location features private suites equipped with personal showers and float pods, ensuring a pristine and comfortable experience for every client.
What sets True REST apart is their comprehensive approach to wellness. Beyond float therapy, locations often feature oxygen bars, relaxation rooms, and carefully curated tea selections, creating a complete therapeutic journey. Their commitment to cleanliness and safety protocols is paramount, with rigorous standards maintained throughout each facility.
The franchise has garnered widespread acclaim from clients reporting significant benefits, including chronic pain relief, reduced anxiety, improved sleep quality, and enhanced mental clarity. Their professional staff receives extensive training to provide exceptional customer service and ensure each guest's comfort, particularly first-time floaters who may be new to the experience.
True REST has created a scalable business model that combines cutting-edge wellness technology with a serene, spa-like atmosphere. Their success is built on a foundation of helping people achieve optimal physical and mental well-being through the transformative power of float therapy.
How much does it cost to start a franchise with True REST?
- Franchise Fee
- $39,950
- Investment Range
- $414,547 - $1,075,162
- Investment Midpoint
- $744,855
- Minimum Cash Required
- $414,547
- Royalty Fees
- 6%
- Brand Fund
- 2%
The wellness industry benefits from strong consumer trends toward mental health awareness and alternative therapy adoption, particularly post-pandemic. However, flotation therapy remains a niche market requiring significant consumer education, which may impact initial customer acquisition and market penetration timelines.
With 44 active units since 2009, True REST demonstrates measured growth over 15 years, suggesting a deliberate expansion strategy rather than rapid scaling. This maturity provides operational stability but indicates the specialized nature of the business model may limit broader market appeal.
The investment suits high-net-worth individuals with substantial liquid capital, ideally those with wellness industry experience or strong local market knowledge. The business requires hands-on management or experienced staff due to the technical nature of float pod operations and customer service requirements.
Territory considerations include demographic analysis for wellness-conscious consumers with disposable income. The reported gross revenue of $397,787 falls slightly below sub-sector averages of $428,300, though this may reflect the specialized service model and market education requirements.
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like True REST. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The franchise's strong presence in North Carolina, despite being founded in Arizona, indicates successful market penetration in the Southeast. The balanced distribution across both coastal and inland states suggests adaptability to various demographic profiles and market conditions. Major growth opportunities exist in underserved regions, particularly in the Northeast and Northwest, where the float therapy and wellness sector remains relatively untapped.
Ideal locations for True REST franchises typically succeed in affluent suburban areas with health-conscious demographics and disposable income for wellness services. The franchise performs particularly well in markets with high stress-index scores and wellness-oriented consumers. Prospective franchisees should target locations with complementary wellness businesses nearby, strong median household incomes, and limited direct competition in the float therapy space.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind True REST. Learn about the experience and expertise of the executive team guiding True REST's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving True REST. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review True REST's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about True REST's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2009
- Franchising Since 2014
- 40 US Franchises
- $414,547 - $1,075,162 Investment Range
- $397,787 Average Gross Revenue
- 6% Royalty Fee
- $39,950 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a True REST franchise.
Get pre-qualified for financing
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