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Sun Tan City

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1999
  • Franchising Since 2005
  • 165 US Franchises
  • $664,290 - $1,084,750 Investment Range
  • $589,707 Average Gross Revenue
  • 8% Royalty Fee
  • $30,000 Franchise Fee
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Brand Description

Sun Tan City, established in 1999, has evolved into one of America's premier tanning salon franchises, offering a comprehensive range of indoor tanning and wellness services. The brand combines traditional UV tanning beds with innovative spray tanning technology and wellness spa services, providing customers multiple options to achieve their desired sun-kissed glow.

What sets Sun Tan City apart is their commitment to customer convenience and satisfaction. The franchise has embraced digital innovation with a user-friendly mobile app that allows clients to check wait times, manage appointments, and access exclusive promotions. This tech-forward approach, combined with their multiple service offerings, creates a modern and efficient tanning experience.

For franchise owners, Sun Tan City offers a proven business model in the growing personal care industry. The brand provides comprehensive training, marketing support, and a structured operational system. Franchisees benefit from multiple revenue streams through service packages, membership programs, and retail product sales.

The business model is designed for scalability, with many locations operating in prime retail areas. Franchise owners can leverage the brand's established reputation, proprietary systems, and ongoing support to build a successful business. The company's focus on customer experience, coupled with flexible membership options and competitive pricing strategies, helps create a loyal customer base and recurring revenue opportunities.

Sun Tan City's commitment to innovation, customer service, and franchisee support has helped establish it as a recognized leader in the tanning industry, making it an attractive opportunity for entrepreneurs seeking to enter the personal care sector.

DID YOU KNOW?

How much does it cost to start a franchise with Sun Tan City?

$664,290
$1,084,750
Did you know that starting your own Sun Tan City franchise - one of America's largest tanning salon chains with locations across multiple states - requires a total investment between $664,290 and $1,084,750, which includes the $30,000 franchise fee plus all equipment, buildout, inventory, and working capital needed to open your doors and start helping customers achieve that perfect golden glow?
Financial Summary
Franchise Fee
$30,000
Investment Range
$664,290 - $1,084,750
Investment Midpoint
$874,520
Minimum Cash Required
$664,290
Royalty Fees
8%
Brand Fund
3%
Brand Bragging Rights
25+ years proven industry experience since 1999
253 locations nationwide demonstrating system scale
Above-average gross revenue performance vs. subsector
Advanced tanning equipment and wellness spa services
Mobile app platform for customer convenience
Membership-based recurring revenue model
Financial Analysis
Sun Tan City requires an investment of $664,290 to $1,084,750, with the minimum investment within typical tanning sector ranges of $403,885 to $708,924, though the maximum extends significantly above subsector averages. According to brand materials, the franchise positions itself as a luxury wellness spa experience with advanced tanning equipment and premium service offerings. The personal care industry benefits from consistent consumer demand for appearance-enhancement services, though the tanning sector faces headwinds from health awareness campaigns and seasonal demand fluctuations. Established in 1999 with 253 units, Sun Tan City demonstrates strong system maturity and operational stability. The franchise's reported gross revenue of $589,707 exceeds subsector averages of $462,523, indicating effective brand positioning and operational execution. The system's scale provides infrastructure advantages including vendor relationships and operational support systems. Investment considerations include the capital-intensive nature of tanning equipment, regulatory compliance requirements, and market saturation in certain demographics. The business model requires minimal staffing but demands consistent equipment maintenance and facility upkeep. According to brand materials, the franchise offers mobile app capabilities for customer engagement and membership-based recurring revenue streams. Prospective franchisees should thoroughly review the FDD and conduct comprehensive market analysis before committing capital.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Sun Tan City. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Sun Tan City demonstrates a strategic regional presence across multiple states, showing particular strength in the Midwest and Southeast regions. The franchise maintains notable concentrations in Indiana, Tennessee, and Virginia, with strong presence throughout West Virginia and Kentucky. This geographic distribution suggests successful market penetration in mid-sized metropolitan areas and suburban communities.

The franchise maintains a strong customer satisfaction level with an average rating of 4.06 across numerous customer reviews, indicating consistent service quality across markets. The sample location in Staunton, Virginia, outperforms the system average with strong performance metrics, suggesting particularly effective operations in secondary markets.

Ideal locations for Sun Tan City typically feature proximity to residential areas with median household incomes above $50,000, strong retail co-tenancy, and demographics skewing towards young professionals and college students. The franchise shows particular success in markets with four-season climates, where indoor tanning services maintain year-round demand.

Growth opportunities exist in underserved Northeast and Western markets, particularly in suburban areas with similar demographics to existing successful locations. However, prospective franchisees should consider local competition from both traditional tanning salons and newer spray tan concepts, as well as regional variations in tanning service demand.
Total US Locations253
Open Franchises165
Corporate Locations88
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Sun Tan City. Learn about the experience and expertise of the executive team guiding Sun Tan City's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Sun Tan City. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Sun Tan City's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Sun Tan City's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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