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Waxing the City

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2003
  • Franchising Since 2010
  • 150 US Franchises
  • $325,393 - $603,879 Investment Range
  • $543,619 Average Gross Revenue
  • 6% Royalty Fee
  • $42,500 Franchise Fee
Pre-qualification Amount

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Franzy Fit Score

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Brand Description

Waxing the City is a premier personal care franchise that has revolutionized the waxing industry since 2003 with its commitment to exceptional service and client comfort. The brand stands out for its unique approach to hair removal services, employing specially trained professionals known as Cerologists™ who are experts in both the art and science of waxing.

What sets Waxing the City apart is their dedication to creating a welcoming, professional environment where clients feel completely at ease. Their service menu includes a comprehensive range of face and body waxing options, from eyebrow shaping to full-body services, all performed using their proprietary wax formulas designed for optimal results and minimal discomfort.

The franchise has earned a stellar reputation for its attention to cleanliness, professionalism, and customer satisfaction, as evidenced by countless positive reviews praising their skilled technicians and comfortable atmosphere. Each location maintains high standards of hygiene and employs state-of-the-art techniques and products to ensure the best possible experience for clients.

For entrepreneurs, Waxing the City offers a proven business model in the growing personal care industry. The brand provides comprehensive training, marketing support, and ongoing operational guidance to help franchise owners succeed. With a strong focus on customer service and repeat business, Waxing the City has established itself as a trusted name in the beauty and wellness sector, making it an attractive opportunity for those looking to enter the personal care industry.

Financial Summary
Franchise Fee
$42,500
Investment Range
$325,393 - $603,879
Investment Midpoint
$464,636
Minimum Cash Required
$325,393
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
Coming soon
Financial Analysis
Waxing the City represents a mid-to-premium investment opportunity in the personal care sector, with an investment range of $325,393 - $603,879, positioning it slightly above the sub-sector averages. The brand's gross revenue of $543,619 outperforms the sub-sector average of $538,297, indicating strong market performance.

The franchise's network of 150 units demonstrates proven scalability and market acceptance. Initial investment typically covers build-out costs, equipment, training, and initial marketing, with ongoing costs including royalties and marketing fees. The higher-than-average investment requirement suggests premium locations and superior equipment quality.

ROI potential is enhanced by the brand's focus on recurring revenue through membership models and the growing demand for professional waxing services. Key success factors include prime location selection, staff retention, and maintaining high service standards. The custom-formulated wax and proprietary Cerologist(R) training program provide competitive advantages.

Market analysis suggests strong growth potential in the personal care sector, particularly in urban and suburban areas with higher disposable income. The ideal investor should have strong operational experience, customer service orientation, and $150,000+ in liquid capital. Prime locations include high-traffic retail centers in affluent areas with strong demographic alignment.

Risk factors include labor market challenges and seasonal revenue fluctuations, mitigated through robust training programs and diversified service offerings including skin treatments and brow services.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Waxing the City. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Location Analysis
Waxing the City demonstrates strong market penetration across multiple states with widespread coverage, showing particular strength in key urban markets. The franchise maintains a robust presence in Texas, with notable concentrations in New Jersey, Colorado, Minnesota, and Louisiana. The franchise's impressive 4.66 average rating across thousands of customer reviews indicates consistent service quality across regions.

The strong presence in Texas and New Jersey suggests successful penetration in high-density, affluent suburban markets. These locations typically benefit from strong disposable income and beauty-conscious demographics. The franchise shows particular success in metropolitan areas with young professionals and fashion-forward consumers.

Significant expansion opportunities exist in underserved regions, particularly in the Northeast and West Coast markets where beauty service demand remains high. Ideal locations feature proximity to upscale retail centers, fitness facilities, and professional office complexes, with demographic indicators including median household incomes above $75,000 and female populations aged 25-54.

Prospective franchisees should focus on high-traffic retail corridors in affluent suburban areas with limited competition from established waxing services. Key success factors include visibility from major thoroughfares, adequate parking, and positioning near complementary beauty and wellness businesses.
Total US Locations150
Open Franchises150
Corporate Locations0
Average Sq. FootN/A sq/ft
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Waxing the City. Learn about the experience and expertise of the executive team guiding Waxing the City's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Waxing the City. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Waxing the City's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Waxing the City's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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