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- Founded in 2013
- Franchising Since 2015
- 31 US Franchises
- $650,300 - $918,700 Investment Range
- $847,065 Average Gross Revenue
- 6% Royalty Fee
- $44,455 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Hammer & Nails franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Hammer & Nails is a good match for you.
Hammer & Nails is revolutionizing the men's grooming industry by offering an upscale, masculine sanctuary that combines classic barbershop services with luxury spa treatments. Founded in 2013, this innovative concept creates a distinctive atmosphere where men can feel completely comfortable pursuing personal grooming and self-care.
The experience begins the moment clients walk through the door, where they're greeted with premium leather chairs, warm lighting, and an ambiance that perfectly balances sophistication with relaxation. Each location features a full-service bar, offering complimentary beverages to enhance the experience, while personal TVs allow guests to catch up on sports or news during their services.
What sets Hammer & Nails apart is their comprehensive service menu that goes beyond traditional haircuts and beard trims. The franchise offers premium grooming services including straight-razor shaves, hand and foot care, and facial treatments – all tailored specifically for men. Their skilled grooming professionals are extensively trained to provide personalized attention and exceptional service, ensuring each client leaves looking and feeling their best.
The franchise has garnered praise for its attention to detail, professional staff, and commitment to creating a welcoming environment that encourages men to prioritize self-care. With membership options available, clients can enjoy regular access to premium services while building relationships with their preferred stylists and technicians. Hammer & Nails has successfully created a unique niche in the personal care industry by offering a complete grooming experience that modern men both want and deserve.
How much does it cost to start a franchise with Hammer & Nails?
- Franchise Fee
- $44,455
- Investment Range
- $650,300 - $918,700
- Investment Midpoint
- $784,500
- Minimum Cash Required
- $650,300
- Royalty Fees
- 6%
- Brand Fund
- 2%
The men's grooming industry benefits from evolving consumer attitudes toward male self-care, with millennials and Gen-Z driving demand for premium services. The luxury positioning capitalizes on growing acceptance of male grooming services beyond traditional barbering, including manicures, pedicures, and skincare treatments.
With 31 units since 2013, the system demonstrates measured growth over its 11-year history. This moderate expansion suggests careful market development rather than aggressive scaling, though it may indicate limited brand recognition compared to established competitors. The reported gross revenue of $847,065 exceeds sub-sector averages by 76%, potentially reflecting the premium service model's pricing power.
Ideal investors require substantial liquid capital given the elevated investment threshold and luxury market positioning. The concept demands operators comfortable with upscale service delivery and clientele management. Territory exclusivity and demographic targeting become critical given the niche market focus.
Key considerations include the specialized nature of luxury male grooming, requiring skilled technicians and premium facility standards. Multi-unit development potential may be limited by market demographics and competition. Prospective franchisees should thoroughly review the FDD and conduct comprehensive market analysis to validate local demand for premium men's grooming services.
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Hammer & Nails. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The franchise's clustering strategy in key markets like Ohio and California suggests a focus on building strong regional brand presence before expanding to new territories. This approach has likely contributed to operational efficiency and brand recognition in established markets. The significant presence in populous states like Florida and Virginia indicates successful adaptation to diverse demographic profiles.
Market opportunities exist in underserved regions, particularly in the Northeast and Southwest, where the upscale men's grooming concept could resonate with urban professionals. Ideal locations typically include upscale retail corridors and lifestyle centers in affluent suburbs with high disposable income and a concentration of professionals aged 25-54. Success factors include proximity to complementary retail (as seen in the Eureka Road location), strong daytime population, and areas with above-average household incomes.
New franchisees should focus on metropolitan areas with growing professional populations and limited high-end men's grooming competition, particularly in states adjacent to current successful markets for brand expansion efficiency.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Hammer & Nails. Learn about the experience and expertise of the executive team guiding Hammer & Nails's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Hammer & Nails. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Hammer & Nails's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Hammer & Nails's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2013
- Franchising Since 2015
- 31 US Franchises
- $650,300 - $918,700 Investment Range
- $847,065 Average Gross Revenue
- 6% Royalty Fee
- $44,455 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Hammer & Nails franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Hammer & Nails is a good match for you.
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