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Hammer & Nails

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2013
  • Franchising Since 2015
  • 31 US Franchises
  • $650,300 - $918,700 Investment Range
  • $847,065 Average Gross Revenue
  • 6% Royalty Fee
  • $44,455 Franchise Fee
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Brand Description

Hammer & Nails is revolutionizing the men's grooming industry by offering an upscale, masculine sanctuary that combines classic barbershop services with luxury spa treatments. Founded in 2013, this innovative concept creates a distinctive atmosphere where men can feel completely comfortable pursuing personal grooming and self-care.

The experience begins the moment clients walk through the door, where they're greeted with premium leather chairs, warm lighting, and an ambiance that perfectly balances sophistication with relaxation. Each location features a full-service bar, offering complimentary beverages to enhance the experience, while personal TVs allow guests to catch up on sports or news during their services.

What sets Hammer & Nails apart is their comprehensive service menu that goes beyond traditional haircuts and beard trims. The franchise offers premium grooming services including straight-razor shaves, hand and foot care, and facial treatments – all tailored specifically for men. Their skilled grooming professionals are extensively trained to provide personalized attention and exceptional service, ensuring each client leaves looking and feeling their best.

The franchise has garnered praise for its attention to detail, professional staff, and commitment to creating a welcoming environment that encourages men to prioritize self-care. With membership options available, clients can enjoy regular access to premium services while building relationships with their preferred stylists and technicians. Hammer & Nails has successfully created a unique niche in the personal care industry by offering a complete grooming experience that modern men both want and deserve.

Financial Summary
Franchise Fee
$44,455
Investment Range
$650,300 - $918,700
Investment Midpoint
$784,500
Minimum Cash Required
$650,300
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
Coming soon
Financial Analysis
Hammer & Nails represents a premium investment opportunity in the growing men's grooming market, with an investment range of $650,300 - $918,700, notably higher than the barbershop sub-sector average of $351,096 - $519,417. This premium positioning reflects the brand's luxury market focus and comprehensive service offering.

The franchise demonstrates strong revenue potential with average gross revenue of $847,065, significantly outperforming the sub-sector average of $481,834 by 76%. The higher investment requirement is justified by the upscale buildout, premium equipment, and extensive training needed to deliver the luxury experience.

With 31 units operating since 2013, the brand shows steady growth while maintaining exclusivity. The ROI timeline typically ranges from 3-5 years, depending on location and market penetration. Key success factors include prime urban/suburban locations with high-income demographics and strong operational execution.

Risk factors include higher initial capital requirements and increased competition in the premium grooming sector. However, the brand's unique positioning as a luxury 'barberspa' concept and diverse revenue streams (haircuts, grooming services, retail) help mitigate these risks.

Ideal investors should have $250,000+ in liquid capital, experience in premium service operations, and strong team management skills. The concept performs best in affluent areas with high disposable income and appreciation for premium personal care services.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Hammer & Nails. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

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Location Analysis
Hammer & Nails demonstrates a strategic regional presence across multiple states, showing particular strength in the Midwest and coastal markets. The franchise has established a notable concentration in Ohio and California, suggesting successful market penetration in both metropolitan and suburban areas. The impressive 4.79 average rating across thousands of customer reviews indicates strong operational execution and customer satisfaction across markets.

The franchise's clustering strategy in key markets like Ohio and California suggests a focus on building strong regional brand presence before expanding to new territories. This approach has likely contributed to operational efficiency and brand recognition in established markets. The significant presence in populous states like Florida and Virginia indicates successful adaptation to diverse demographic profiles.

Market opportunities exist in underserved regions, particularly in the Northeast and Southwest, where the upscale men's grooming concept could resonate with urban professionals. Ideal locations typically include upscale retail corridors and lifestyle centers in affluent suburbs with high disposable income and a concentration of professionals aged 25-54. Success factors include proximity to complementary retail (as seen in the Eureka Road location), strong daytime population, and areas with above-average household incomes.

New franchisees should focus on metropolitan areas with growing professional populations and limited high-end men's grooming competition, particularly in states adjacent to current successful markets for brand expansion efficiency.
Total US Locations31
Open Franchises31
Corporate Locations0
Average Sq. FootN/A sq/ft
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Hammer & Nails. Learn about the experience and expertise of the executive team guiding Hammer & Nails's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Hammer & Nails. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Hammer & Nails's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Hammer & Nails's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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