brand Logo

Smartstyle

Information based on 2024 FDD
Save
carousel-image-0
Franzy Fit Score

Take our Fit Score survey to see if Smartstyle is a good match for you.

Franzy fit lock icon Logo
Not sure where to start? Talk to an expert
Brand Highlights
  • Founded in 1996
  • Franchising Since 2016
  • 1234 US Franchises
  • $183,916 - $325,558 Investment Range
  • N/A Average Gross Revenue
  • 4% - 5% Royalty Fee
  • $39,500 Franchise Fee
Pre-qualification Amount

Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Smartstyle franchise.

Get pre-qualified for financing
Franzy Fit Score

Take our Fit Score survey to see if Smartstyle is a good match for you.

Franzy fit lock icon Logo
Not sure where to start? Talk to an expert
Brand Description

SmartStyle is a well-established personal care franchise that has been transforming the salon industry since 1996, making professional hair care services accessible and convenient for millions of customers. Strategically located within Walmart stores across the nation, SmartStyle offers a unique blend of affordability, convenience, and professional expertise.

What sets SmartStyle apart is their commitment to providing high-quality salon services in convenient retail locations, allowing customers to combine their shopping trips with professional hair care. Their comprehensive service menu includes everything from precision haircuts and creative coloring to styling, perms, and hair treatments, catering to clients of all ages and style preferences.

The franchise's success is built on their team of skilled stylists who receive ongoing training to stay current with the latest trends and techniques. Customer reviews consistently highlight the personalized attention, professional service, and exceptional value that SmartStyle delivers. The salon's walk-in policy makes it easy for busy clients to get professional hair care on their schedule, while their competitive pricing structure ensures that looking great remains affordable.

SmartStyle's business model combines the stability of operating within Walmart locations with the growing demand for accessible, professional hair care services. For entrepreneurs interested in the beauty industry, SmartStyle offers a proven system with strong brand recognition, established operational procedures, and comprehensive training programs. Their continued expansion across North America demonstrates the enduring appeal and sustainability of their business model.

DID YOU KNOW?

How much does it cost to start a franchise with Smartstyle?

$183,916
$325,558
Did you know that launching your own Smartstyle hair salon franchise - bringing affordable, professional hair care services to your community through this popular Walmart-partnered brand - requires a total investment between $183,916 and $325,558, which includes the $39,500 franchise fee plus all the essential startup costs like salon equipment, initial inventory, training, and working capital needed to open your doors and start serving customers?
Financial Summary
Franchise Fee
$39,500
Investment Range
$183,916 - $325,558
Investment Midpoint
$254,737
Minimum Cash Required
$183,916
Royalty Fees
4% - 5%
Brand Fund
2%
Brand Bragging Rights
Walmart partnership provides guaranteed foot traffic
1,235 locations demonstrate proven scalability
28 years operational experience since 1996
Entry-level investment in established brand
Recession-resistant personal care industry positioning
Lower overhead through shared retail space
Financial Analysis
SmartStyle presents an entry-level investment opportunity in the personal care sector, requiring $183,916 to $325,558 in total capital—substantially below the sub-sector average of $279,322-$569,025. This positioning makes it accessible to emerging entrepreneurs seeking established brand recognition without premium investment requirements.

The franchise operates within the department store salon model, primarily located in Walmart stores, providing built-in foot traffic and reduced real estate costs. This unique positioning leverages high-traffic retail environments while maintaining lower overhead compared to standalone salon concepts. The personal care industry benefits from recession-resistant demand and consistent consumer spending on essential grooming services.

With 1,235 units and 28 years of operation since 1996, SmartStyle demonstrates substantial system maturity and operational refinement. This extensive footprint indicates proven scalability and franchisor experience in site selection, training protocols, and ongoing support systems. The large unit count suggests strong brand recognition within the convenience-focused salon segment.

Ideal investors should possess retail or service industry experience with sufficient liquid capital to meet investment requirements. The Walmart partnership model requires adherence to specific operational standards and lease arrangements. Territory availability may be limited given the extensive existing footprint, making due diligence on local market penetration essential.

Prospective franchisees must thoroughly review the Franchise Disclosure Document and conduct comprehensive market analysis to evaluate local competitive dynamics and demographic alignment with the convenience-based salon model.
Expected Investment Range
Understand What It Takes to Get Started!

Discover the financial commitment required to launch this franchise. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Bar chart display investment range

Answer a few quick questions - just 15 seconds - to reveal this detail and take the first step toward your dream business!

Average Gross Sales
See the Revenue Potential!

Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.

Bar chart display gross sales

Provide a little information about yourself (it only takes 15 seconds) to access this valuable insight and start planning your future success!

Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Smartstyle. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
FranFund Logo

FranFund

Financing Partner

Learn More
CRF USA Logo

CRF USA

Financing Partner

Learn More
First Bank of the Lake Logo

First Bank of the Lake

Financing Partner

Learn More
Golden Capital Solutions Logo

Golden Capital Solutions

Financing Partner

Learn More
Location Analysis
Smartstyle maintains a robust presence across numerous states, demonstrating significant market penetration in the personal care sector. The franchise shows strong concentration in the Southern region, with notable presence across the Northeast and Midwest, suggesting successful adaptation to diverse market conditions. The brand's consistently positive customer ratings across thousands of reviews indicates strong service quality and operational execution across regions.

The franchise's strategic positioning within high-traffic retail locations, particularly Walmart stores, provides built-in foot traffic and accessibility advantages. This positioning has proven especially effective in suburban and secondary markets where full-service salon options may be limited. Market data suggests strongest performance in areas with median household incomes between $45,000-$75,000 and populations of 50,000+.

Expansion opportunities exist particularly in the Western United States, where current presence is less concentrated. Ideal new locations should target areas with strong retail anchors, diverse demographic mix, and limited competition from full-service salons. Success factors include proximity to major retailers, accessible parking, and demographics indicating working families seeking value-oriented hair care services. The franchise's proven track record in varied markets suggests adaptability to different regional consumer preferences while maintaining consistent service standards.
Total US Locations1235
Open Franchises1234
Corporate Locations1
Average Sq. FootN/A
Territory Map

Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.

Man looking at a map

Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!

Franchise Net Unit Growth
Track Growth to Gauge Success!

See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.

Line graph showing franchise net unit growth

Answer a few brief questions to access this growth data and make an informed decision about your future! It only takes 15 seconds and is completely free.

Additional Information

Executive Team

Get to know the leadership behind Smartstyle. Learn about the experience and expertise of the executive team guiding Smartstyle's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Smartstyle. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Smartstyle's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Smartstyle's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Franchises for you
Personalize Results
Franchisor Image
Franzy Verified

Facial Collective

Personal Care Services

Gross Revenue$715,000
Min Investment$396,000
Founded2022
Franchise Units3+
Franchisor Image
Franzy Verified

Lumin Lash

Personal Care Services

Gross Revenue$627,000
Min Investment$191,850
Founded2019
Franchise Units2+
Franchisor Image
Franzy Verified

goGLOW

Personal Care Services

Gross Revenue$663,278
Min Investment$282,900
Founded2015
Franchise Units18+
Franchisor Image
Franzy Verified

Hello Sugar

Personal Care Services

Gross Revenue$718,919
Min Investment$90,984
Founded2021
Franchise Units148+
Franchisor Image
Franzy Verified

beem Light Sauna

Personal Care Services

Gross RevenueN/A
Min Investment$392,047
Founded2021
Franchise Units43+
Franchisor Image
Franzy Verified

dermani MEDSPA

Personal Care Services

Gross Revenue$1,721,010
Min Investment$435,654
Founded2013
Franchise Units23+
Franchisor Image

Waxing the City

Personal Care Services

Gross Revenue$543,619
Min Investment$325,393
Founded2003
Franchise Units150+
Franchisor Image

Amazing Lash

Personal Care Services

Gross Revenue$626,994
Min Investment$436,334
Founded2010
Franchise Units262+
Franchisor Image

Sun Tan City

Personal Care Services

Gross Revenue$589,707
Min Investment$664,290
Founded1999
Franchise Units165+
Franchisor Image

Radiant Waxing

Personal Care Services

Gross Revenue$522,479
Min Investment$374,029
Founded2010
Franchise Units65+
Franchisor Image

Bishops

Personal Care Services

Gross Revenue$538,040
Min Investment$278,500
Founded2001
Franchise Units40+
Franchisor Image

Hammer & Nails

Personal Care Services

Gross Revenue$847,065
Min Investment$650,300
Founded2013
Franchise Units31+