Phenix Salon Suites
Real Estate · Other Retail Businesses
Description
What is Phenix Salon Suites?
A semi-absentee salon suite franchise opportunity that empowers lifestyle professionals to pursue entrepreneurship.
Phenix Salon Suites is a leading salon suite franchise offering entrepreneurs a semi-absentee, real estate-driven business model within the growing beauty and wellness industry. Founded in 2007 and franchising since 2012, Phenix has grown to more than 435 locations open or in development by creating premium environments where independent beauty and wellness professionals, known as Lifestyle Professionals, can operate businesses of their own.
Unlike a traditional salon franchise, Phenix franchisees do not provide beauty services or manage stylists. Instead, owners operate a business that more closely resembles property management, leasing private salon suites to independent professionals who manage their own clients, schedules, pricing and services. This structure provides franchisees with recurring suite rental revenue while minimizing many of the staffing, inventory and day-to-day operational demands associated with traditional service businesses.
Phenix also offers multiple development formats designed to give franchisees greater flexibility in how and where they grow. In addition to its traditional model, the brand's compact Phenix Parlor format provides a lower-investment path to ownership with a smaller footprint designed for a wider range of real estate opportunities. The Parlor model averages approximately $492,000 in total investment, compared with approximately $1.3 million for a traditional Phenix location.
A key differentiator is Phenix's deep understanding of the professionals who ultimately drive occupancy. Phenix is the only major salon suite brand founded by a Lifestyle Professional, with founder Gina Rivera's family roots in the beauty industry dating back to 1929. That experience has shaped a professional-first model built around privacy, flexibility and independence. Approximately 35% of Phenix Lifestyle Professionals are non-hairstylists, allowing locations to attract entrepreneurs across a broad range of beauty and wellness services.
Franchisees do not need previous salon or beauty industry experience. Phenix provides support across real estate, development, operations, marketing and tenant recruitment, along with SalonIQ, the brand's institutional knowledge of the beauty and wellness industry and the professionals who work within it.
For entrepreneurs seeking to diversify their portfolios or enter a service-based category with a semi-absentee structure, Phenix Salon Suites combines the fundamentals of recurring-revenue real estate with the continued demand for independent beauty and wellness services. With flexible development formats, minimal staffing requirements and an established system of more than 435 locations, Phenix offers a scalable path into salon suite franchise ownership.
- Established 2007 with 379+ active units
- Premium investment franchise in growing salon suite sector
- Gross revenue of $476,722 exceeds sub-sector average by 18%
- Multi-state presence across the US and international markets
- Targets recession-resistant personal care industry
- Founded by industry veteran Gina Rivera with deep salon roots
Location Analysis
Where Phenix Salon Suites wins
The franchise shows strategic positioning in affluent suburban areas and retail corridors, particularly in states with high disposable income and beauty service demand. Strong presence in both established markets (New York, California) and growing regions (Texas) indicates adaptability to diverse market conditions. However, significant expansion opportunities exist in the Midwest and Mountain regions, where coverage is less developed.
Ideal locations typically feature high-income demographics, strong retail co-tenancy, and proximity to residential areas with professional populations. Success factors include locations in upscale shopping centers, areas with high salon professional density, and markets with strong beauty service demand. The franchise's suite-rental model performs particularly well in regions with high concentrations of independent beauty professionals and strong entrepreneurial communities.
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Financial Analysis
The numbers behind Phenix Salon Suites
Veteran discount available
Phenix Salon Suites participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Phenix Salon Suites offers multiple development models designed to give franchisees greater flexibility based on their investment goals, market, and available real estate. A traditional Phenix Salon Suites location averages approximately $1.3 million in total investment, while the newer Phenix Parlor model is designed with an average total investment of approximately $492,000. With a smaller footprint typically around 2,500 square feet and approximately 15 suites, Parlor provides qualified franchisees with a more accessible, capital-efficient entry point into the salon suite category.
Founded in 2007 and franchising since 2012, Phenix Salon Suites has grown to more than 429 active locations across the U.S. and internationally. The brand operates in the expanding beauty and wellness economy through a business model centered on private salon suite rentals. Rather than operating a traditional salon, franchisees develop and manage premium environments where independent beauty and wellness professionals, known as Lifestyle Professionals, run businesses of their own.
For franchise investors, the model combines elements of franchising and recurring-revenue real estate. Franchisees lease suites to a diversified base of independent professionals while operating with minimal staffing requirements and a property-management-style structure. Phenix locations accommodate hairstylists as well as estheticians, barbers, nail technicians, massage therapists, and other beauty and wellness professionals, with approximately 35% of Lifestyle Professionals systemwide working outside of hairstyling.
Phenix also offers several development formats, giving both first-time franchisees and experienced multi-unit operators greater flexibility in how they grow. The smaller Parlor model can expand the range of available real estate, while larger formats allow qualified operators to develop locations suited to markets capable of supporting more suites. This flexibility can also make Phenix an attractive diversification opportunity for multi-brand operators looking to add a service-based concept with a different labor and operating profile than traditional restaurant or retail franchises.
Prospective franchisees should review the current Phenix Salon Suites Franchise Disclosure Document for complete investment requirements, financial performance representations, fees, and other information before making an investment decision.
Did you know that launching your own Phenix Salon Suites franchise - where independent beauty professionals can rent luxurious private suites and build their dream businesses - requires a total investment between $961,682 and $2,439,291, which includes the $52,250 franchise fee plus all the essential startup costs for your upscale salon suite facility?
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How Phenix Salon Suites works
This franchise is flexible — it can be run either way.
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
The investment range midpoint (from range reported on Item 7) is $1,700,487 and financing can reduce cash-at-close by 80–90%.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Phenix Salon Suites has an average gross revenue of $448.8K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Over time
Franchise footprint
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Phenix Salon Suites's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Phenix Salon Suites franchise typically ranges between $961,682.00 and $2,439,291.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
