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Heyday

Information based on 2023 FDD
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Brand Highlights
  • Founded in 2014
  • Franchising Since 2021
  • 8 US Franchises
  • $966,010 - $1,072,748 Investment Range
  • $2,126,957 Average Gross Revenue
  • 7% Royalty Fee
  • $60,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Heyday is revolutionizing the skincare industry by making expert facial treatments more accessible and personalized than ever before. Founded in 2014, this innovative franchise has quickly established itself as a leader in the personal care sector by reimagining the traditional spa experience.

What sets Heyday apart is their focused approach to skincare and their commitment to education. Rather than offering a broad range of spa services, they specialize exclusively in customized facials, delivered by highly trained skin therapists who not only perform treatments but also serve as skincare coaches. Each treatment is tailored to the client's specific needs, combining professional-grade products with expert techniques.

The brand's modern, welcoming atmosphere breaks away from the traditional spa model, offering a more approachable and efficient experience. Their innovative membership model encourages regular skincare maintenance, while their retail selection features carefully curated products that help clients maintain their results at home.

Reviews consistently highlight the exceptional quality of service, with clients praising the knowledgeable staff, personalized attention, and visible results. The brand has cultivated a loyal following by combining therapeutic relaxation with result-driven treatments, making professional skincare accessible to a broader audience.

For potential franchisees, Heyday represents an opportunity to join a rapidly growing brand that's positioned at the intersection of wellness, beauty, and retail. With their proven business model, comprehensive training programs, and strong brand identity, Heyday offers a compelling opportunity in the booming personal care industry.

DID YOU KNOW?

How much does it cost to start a franchise with Heyday?

$966,010
$1,072,748
Did you know that launching your own Heyday skincare studio franchise - where personalized facials meet modern wellness - requires a total investment between $966,010 and $1,072,748, which covers everything from the $60,000 franchise fee to equipment, buildout, and working capital needed to bring this growing facial franchise concept to your community?
Financial Summary
Franchise Fee
$60,000
Investment Range
$966,010 - $1,072,748
Investment Midpoint
$1,019,379
Minimum Cash Required
$966,010
Royalty Fees
7%
Brand Fund
2%
Brand Bragging Rights
10+ years of skincare expertise since 2014
Premium facial spa positioning in competitive personal care market
Licensed estheticians with advanced training programs
Customized facial treatments with professional-grade products
System-wide revenue performance exceeding $2.1 million
Established brand with 18 active locations nationwide
Financial Analysis
Heyday requires a $966,010-$1,072,748 investment, positioning it as a premium franchise opportunity significantly above the personal care sub-sector average of $279,322-$569,025. This substantial capital requirement reflects the brand's upscale positioning in the facial spa market, requiring sophisticated buildout, professional-grade equipment, and premium location costs typical of high-end skincare destinations.

The skincare industry benefits from strong demographic trends with millennials and Gen Z driving increased self-care spending, while aging populations seek professional skincare solutions. Heyday's reported gross revenue of $2,126,957 substantially exceeds the sub-sector average of $404,662, representing system-wide performance across their network.

With 18 active units since 2014, Heyday demonstrates measured growth over a decade of operation in the competitive skincare market. The brand's established presence provides operational stability, though the focused unit count suggests selective expansion strategy. Among 44 franchises in the personal care sub-sector, Heyday distinguishes itself through premium positioning and significantly higher revenue performance.

The ideal investor profile likely requires substantial liquid capital and net worth given the premium investment level, though specific requirements should be verified through franchise disclosure documents. Candidates should consider retail or service industry experience given the operational complexity of managing licensed estheticians and maintaining premium service standards in affluent markets.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Heyday. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Heyday, established in 2014, has grown to a substantial network of franchise units with a significant footprint across multiple states, demonstrating strong market penetration in the personal care and skincare sector. The brand shows particularly robust presence in key metropolitan markets, with notable concentrations in Texas, New Jersey, and Georgia, along with strong representation across the Northeast corridor. This strategic distribution reflects successful market adaptation while maintaining exceptional service quality, evidenced by consistently high customer satisfaction ratings across thousands of verified reviews.

The franchise's strongest markets align with affluent, urban demographics that prioritize premium skincare services. Strong performance in coastal regions, including California and the mid-Atlantic states, indicates viability in high-income, fashion-conscious markets. The brand has also established meaningful presence throughout the Midwest, with successful operations across several states including Wisconsin, Minnesota, and Illinois.

Expansion opportunities exist in currently underserved states, particularly in the Mountain and Pacific Northwest regions. Ideal new locations should target areas with high-income demographics, strong retail co-tenancy, and proximity to professional office districts or upscale residential areas. The brand's consistent growth since 2014 and high customer satisfaction ratings suggest strong potential for continued expansion in markets with similar demographic profiles.
Total US Locations18
Open Franchises8
Corporate Locations10
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Heyday. Learn about the experience and expertise of the executive team guiding Heyday's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Heyday. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Heyday's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Heyday's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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