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Deka Lash

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2011
  • Franchising Since 2016
  • 130 US Franchises
  • $285,900 - $449,350 Investment Range
  • $313,480 Average Gross Revenue
  • 6% Royalty Fee
  • $59,900 Franchise Fee
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Brand Description

Deka Lash has revolutionized the eyelash extension industry since its establishment in 2011, emerging as a premier destination for premium lash and beauty services. With a rapidly expanding network of over 100 locations across the United States, Deka Lash has earned a stellar reputation for delivering exceptional customer experiences and transformative beauty solutions.

The brand specializes in customized eyelash extensions, lash lifts, tints, and other innovative beauty services, setting itself apart through its commitment to quality, hygiene, and professional expertise. Each Deka Lash studio features a modern, luxurious environment where clients can relax and rejuvenate while receiving personalized treatments from highly trained lash artists.

What truly distinguishes Deka Lash is its dedication to both customer satisfaction and technical excellence. Their proprietary techniques and premium products ensure long-lasting, natural-looking results that enhance each client's unique beauty. The brand's success is evidenced by its overwhelming positive customer feedback, with clients consistently praising the professional service, attention to detail, and transformative results.

For franchise owners, Deka Lash offers entry into the booming beauty and personal care industry with a proven business model and comprehensive support system. The brand provides extensive training programs, marketing assistance, and operational guidance to help franchise partners succeed in this high-demand market segment. As the beauty industry continues to grow, Deka Lash stands at the forefront of innovation and customer service excellence in the lash enhancement sector.

DID YOU KNOW?

How much does it cost to start a franchise with Deka Lash?

$285,900
$449,350
Did you know that opening your own Deka Lash studio - where you'll help clients achieve stunning, professional eyelash extensions in a luxurious spa-like environment - requires a total investment between $285,900 and $449,350, which includes the $59,900 franchise fee plus all the specialized equipment, premium lash products, buildout costs, and working capital needed to launch this rapidly growing beauty franchise?
Financial Summary
Franchise Fee
$59,900
Investment Range
$285,900 - $449,350
Investment Midpoint
$367,625
Minimum Cash Required
$285,900
Royalty Fees
6%
Brand Fund
3%
Brand Bragging Rights
Entrepreneur Magazine #1 Ranked in Lash & Brow Services
130+ Studios Across US and Canada
13 Years Proven Track Record Since 2011
Specialized Focus on Lash Extension Services
Established Brand in Growing Beauty Industry
Professional Lash Artist Training Programs
Financial Analysis
Deka Lash requires an investment of $285,900 to $449,350, positioning it as a mid-tier opportunity within the personal care franchise sector. The investment range aligns closely with sub-sector averages ($279,322-$569,025), making it accessible to investors with moderate capital requirements. The eyelash extension industry benefits from strong demographic trends, driven by increasing consumer focus on low-maintenance beauty solutions and the growing acceptance of lash services as routine personal care.

With 130 units and 13 years of operation since 2011, Deka Lash demonstrates solid system maturity and measured growth trajectory. The franchise has achieved notable brand recognition, earning Entrepreneur Magazine's #1 ranking in Lash & Brow Services. This established market presence provides franchisees with proven operational systems and brand credibility.

The reported gross revenue of $313,480 falls below the sub-sector average of $404,662, though this may reflect the specialized nature of lash services versus broader personal care offerings. The business model focuses on recurring client relationships through regular maintenance appointments, creating potential for stable cash flow patterns.

Ideal investors should possess strong customer service orientation and retail management experience, with sufficient liquid capital to support initial operations. The franchise suits markets with demographics favoring premium personal care services. Prospective franchisees must thoroughly review the FDD and assess local market dynamics before making investment decisions.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Deka Lash. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Deka Lash demonstrates strong market presence across multiple states, showing strategic concentration in key markets. The brand maintains notable presence in Texas, Pennsylvania, and significant coverage across West Virginia, California, and Georgia. This geographic spread indicates successful adaptation to diverse market conditions while maintaining consistently high customer satisfaction (4.68 average rating across numerous reviews).

The franchise shows particular strength in both high-population coastal markets (California) and mid-market regions (West Virginia), suggesting a versatile business model that performs well across different demographic profiles. The strong presence in Texas and Georgia indicates successful penetration in growing Southern markets, while Pennsylvania's concentration demonstrates effectiveness in established Northeast metropolitan areas.

Ideal locations typically feature proximity to upscale retail centers, professional districts, and affluent residential areas with strong female demographic presence. The franchise appears particularly successful in suburban locations with higher disposable income levels, as evidenced by the sample location in Woodbury, Minnesota.

Significant expansion opportunities exist in underserved regions, particularly in the Northeast and Pacific Northwest. Markets with high female workforce participation, strong retail presence, and growing beauty/wellness sectors present prime expansion targets. The franchise's high customer satisfaction ratings suggest strong operational execution and market fit, supporting continued growth potential.
Total US Locations130
Open Franchises130
Corporate Locations0
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Deka Lash. Learn about the experience and expertise of the executive team guiding Deka Lash's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Deka Lash. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Deka Lash's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Deka Lash's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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