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Woops!

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2012
  • Franchising Since 2015
  • 25 US Franchises
  • $69,875 - $170,475 Investment Range
  • $275,221 Average Gross Revenue
  • 4% - 6% Royalty Fee
  • $45,000 Franchise Fee
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Brand Description

Woops! is a charming retail franchise that has revolutionized the artisanal macaron and dessert market since 2012. This boutique bakery concept brings a taste of Parisian elegance to local communities through their signature French macarons, which have earned a reputation for their perfect texture, authentic flavors, and stunning presentation.

The brand stands out for its commitment to quality and authenticity, using premium ingredients and traditional French recipes to create their signature treats. Each macaron features the quintessential delicate, crispy shell and rich ganache filling that macaron enthusiasts crave. With an extensive variety of flavors ranging from classics like Dark Chocolate and Pistachio to innovative combinations like Honey Lavender and Blueberry Cheesecake, Woops! caters to both traditional tastes and adventurous palates.

What sets Woops! apart is not just their superior product, but also their exceptional customer experience. Their kiosk and boutique locations are designed with an inviting, Instagram-worthy aesthetic that draws customers in. The brand's passionate team members are known for their product knowledge and personalized service, often offering samples and expert recommendations to help customers discover their perfect flavor.

Perfect for special occasions, gifts, or everyday indulgence, Woops! has positioned itself as a premium yet accessible dessert destination. The franchise has successfully carved out a niche in the competitive dessert market by focusing on quality, presentation, and customer service, making it an attractive opportunity for entrepreneurs looking to bring a touch of French sophistication to their community.

DID YOU KNOW?

How much does it cost to start a franchise with Woops!?

$69,875
$170,475
Starting your own Woops! macaron and baked goods franchise requires a total investment between $69,875 and $170,475, which covers everything from the $45,000 franchise fee to equipment, inventory, and getting your sweet boutique ready to serve those perfect French macarons that customers can't resist.
Financial Summary
Franchise Fee
$45,000
Investment Range
$69,875 - $170,475
Investment Midpoint
$120,175
Minimum Cash Required
$69,875
Royalty Fees
4% - 6%
Brand Fund
2% - 3%
Brand Bragging Rights
Significantly lower investment than dessert competitors (76% below sub-sector average)
Proven kiosk model with 12 years of operational experience since 2012
Established presence with 28 active units across multiple markets
Boutique positioning in the growing premium dessert segment
Simplified operations model with reduced overhead costs
Measured growth strategy focused on franchisee support and market development
Financial Analysis
Woops! presents an accessible entry point into the dessert franchise sector with investment requirements of $69,875 to $170,475, positioning it well below the sub-sector average range of $296,855 to $591,723. This lower capital requirement makes it attractive for first-time franchisees or investors seeking portfolio diversification without substantial upfront commitments.

The specialty dessert market benefits from growing consumer demand for premium, artisanal treats and experiential retail. The brand's kiosk-focused model offers operational simplicity and reduced overhead compared to full-service bakeries, though the reported gross revenue of $275,221 trails sub-sector averages by approximately 34%, potentially reflecting the system's boutique positioning and smaller footprint operations.

With 28 units since 2012, Woops! demonstrates measured growth rather than aggressive expansion, suggesting careful market development and franchisee support focus. The system's 12-year operational history provides foundational experience, though the limited unit count indicates emerging brand recognition compared to established dessert chains.

The ideal investor profile includes individuals with retail or food service experience seeking hands-on involvement in premium positioning markets. The kiosk model suits high-traffic locations like malls and urban centers, requiring strong location selection and customer service focus. Multi-unit development potential exists for qualified investors in dense metropolitan markets.

Prospective franchisees should carefully review the FDD for territory rights, ongoing fees, and operational requirements while conducting thorough market analysis for their specific location.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Woops!. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Woops! maintains a strategic presence across multiple states, showing particularly strong concentration in the Northeast, with notable presence in New Jersey and New York markets. This regional clustering suggests successful market penetration in high-density, urban areas with sophisticated consumer bases. The franchise's impressive 4.65 average rating across thousands of reviews indicates strong customer satisfaction and operational excellence.

The brand's expansion pattern reveals a preference for affluent markets with high foot traffic, typically in upscale shopping centers and urban retail districts. While well-established in the Northeast, Woops! has successfully ventured into diverse markets like Texas and Arizona, demonstrating adaptability across different regional demographics. This suggests potential for growth in similar metropolitan markets nationwide.

Ideal locations for new franchises should target areas with high disposable income, substantial daytime population, and premium retail presence. The strong concentration of units in the Northeast, combined with successful expansion into Southern and Western markets, indicates opportunity for growth in underserved regions, particularly in the Midwest and Pacific Northwest. Key success factors include proximity to office districts, shopping centers, or high-end retail corridors where premium dessert concepts thrive.
Total US Locations28
Open Franchises25
Corporate Locations3
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Woops!. Learn about the experience and expertise of the executive team guiding Woops!'s success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Woops!. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Woops!'s bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Woops!'s comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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