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The Vitamin Shoppe

Information based on 2023 FDD
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Brand Highlights
  • Founded in 1977
  • Franchising Since 2021
  • 2 US Franchises
  • $528,900 - $976,900 Investment Range
  • $1,507,838 Average Gross Revenue
  • 5% Royalty Fee
  • $39,900 Franchise Fee
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Brand Description

The Vitamin Shoppe has established itself as a leading retailer in the health and wellness industry since 1977, offering a comprehensive selection of vitamins, supplements, sports nutrition products, and natural health solutions. With hundreds of locations across the United States, this franchise has built a reputation for providing expert guidance and personalized customer service in the growing wellness sector.

What sets The Vitamin Shoppe apart is their commitment to customer education and satisfaction, evident in their highly trained staff who provide knowledgeable recommendations tailored to individual health goals. Store associates are consistently praised for their expertise, friendliness, and ability to simplify complex nutritional information for customers.

The franchise operates with a modern retail concept that combines traditional in-store shopping with digital integration, offering convenient options like online ordering with in-store pickup. Their stores are known for being well-organized, clean, and regularly stocked with both popular brands and their own high-quality private label products.

As a franchise owner, you'll benefit from The Vitamin Shoppe's established brand recognition, robust supply chain, and proven business model in the expanding health and wellness market. The company's focus on community wellness aligns perfectly with today's health-conscious consumers, while their loyal customer base and rewards program help drive repeat business.

This opportunity is ideal for entrepreneurs passionate about health and wellness who want to make a positive impact in their communities while operating a trusted retail business with strong growth potential.

DID YOU KNOW?

How much does it cost to start a franchise with The Vitamin Shoppe?

$528,900
$976,900
Did you know that launching your own The Vitamin Shoppe franchise - bringing premium vitamins, supplements, and wellness products to health-conscious consumers in your community - requires a total investment between $528,900 and $976,900, which covers everything from the $39,900 franchise fee to store buildout, initial inventory, and working capital needed to open your doors?
Financial Summary
Franchise Fee
$39,900
Investment Range
$528,900 - $976,900
Investment Midpoint
$752,900
Minimum Cash Required
$528,900
Royalty Fees
5%
Brand Fund
2% - 3%
Brand Bragging Rights
47 years proven retail leadership since 1977
675 locations nationwide market dominance
Revenue performance 295% above subsector average ($1,507,838 vs $511,216)
Expert Health Enthusiasts consultation model
Comprehensive omnichannel retail platform
Established wellness authority with Healthy Awards loyalty program
Financial Analysis
The Vitamin Shoppe requires a substantial investment of $528,900-$976,900, positioning it as a premium franchise opportunity significantly above the supplements sub-sector average of $226,792-$503,935. However, this higher investment delivers exceptional returns, with gross revenue of $1,507,838 - nearly 3x the subsector average of $511,216, demonstrating superior revenue potential that justifies the premium investment.

The supplements industry benefits from strong secular growth trends driven by increasing health consciousness, aging demographics, and preventive wellness adoption. The Vitamin Shoppe's proven revenue performance positions franchisees to capitalize on these trends while leveraging the brand's omnichannel capabilities and expert Health Enthusiasts consultation model.

With 675 units and 47 years of operation since 1977, The Vitamin Shoppe demonstrates exceptional system maturity and market penetration. This extensive footprint provides significant brand recognition and operational infrastructure, supporting the franchise's ability to generate revenue 295% above subsector averages.

The investment suits experienced retail operators with substantial liquid capital seeking proven revenue performance. The complex inventory management and specialized product knowledge requirements are offset by the franchise's demonstrated ability to generate nearly three times typical subsector revenues, making it attractive to sophisticated investors seeking premium wellness retail opportunities with established market presence.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like The Vitamin Shoppe. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
The Vitamin Shoppe demonstrates widespread coverage across multiple states, with notable concentration in the Northeast and coastal regions. While maintaining a limited franchise presence, the brand operates a substantial network of corporate locations, indicating significant market validation and infrastructure. The company shows particularly strong presence in populous Northeast states and major coastal markets, suggesting successful penetration in high-population, health-conscious areas.

Customer satisfaction is exceptional, with an impressive 4.81 average rating across numerous reviews, indicating strong operational execution and market fit. The brand's robust presence in coastal states aligns with demographics typically associated with higher health awareness and disposable income.

Ideal locations for new franchises should target affluent, health-conscious communities with high foot traffic, preferably near fitness centers, medical facilities, or upscale retail centers. Key success factors include proximity to health-focused demographics, strong visibility, and limited competition from specialty supplement retailers.

Significant expansion opportunities exist in underserved markets, particularly in the Midwest and Mountain regions. The current limited franchise footprint, combined with strong corporate presence and high customer satisfaction, suggests considerable growth potential for qualified franchisees in both established and emerging markets.
Total US Locations675
Open Franchises2
Corporate Locations673
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind The Vitamin Shoppe. Learn about the experience and expertise of the executive team guiding The Vitamin Shoppe's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving The Vitamin Shoppe. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review The Vitamin Shoppe's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about The Vitamin Shoppe's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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