- Founded in 1976
- Franchising Since 1980
- 183 US Franchises
- $228,500 - $545,000 Investment Range
- $1,696,642 Average Gross Revenue
- 4% Royalty Fee
- $22,500 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Fleet Feet franchise.
Get pre-qualified for financingFleet Feet is a premier specialty retailer that has been revolutionizing the running and athletic footwear industry since 1976. With a mission to inspire and empower active lifestyles, Fleet Feet offers an unparalleled personalized fitting experience that combines cutting-edge technology with expert human touch. Their proprietary 3D foot scanning technology and gait analysis ensure customers find the perfect fit for their unique needs.
What sets Fleet Feet apart is their highly trained staff who provide comprehensive consultations, taking into account customers' specific goals, foot mechanics, and comfort preferences. Whether you're a seasoned marathon runner, casual walker, or someone dealing with foot-related issues, their team offers tailored solutions that extend beyond just footwear to include specialized insoles, performance apparel, and accessories.
Fleet Feet stores are deeply embedded in their local communities, hosting regular running groups, training programs, and educational events that foster a vibrant fitness community. Their commitment to customer satisfaction is evident in their generous return policy and ongoing support, ensuring every customer finds their ideal fit.
The franchise has garnered widespread recognition for its exceptional customer service, with countless positive reviews highlighting their staff's knowledge, patience, and dedication to helping customers achieve their fitness goals. From premium brands like HOKA, Brooks, and ASICS to specialized running gear and recovery tools, Fleet Feet offers a carefully curated selection of high-quality products backed by their expert guidance and community-focused approach.
How much does it cost to start a franchise with Fleet Feet?
- Franchise Fee
- $22,500
- Investment Range
- $228,500 - $545,000
- Investment Midpoint
- $386,750
- Minimum Cash Required
- $228,500
- Royalty Fees
- 4%
- Brand Fund
- 0.25%
The running specialty retail market benefits from sustained growth in health and wellness trends, with consumers increasingly investing in quality athletic gear. Fleet Feet's 47-year operational history since 1976 demonstrates proven system stability, while its 268 units indicate substantial market penetration and franchisor experience in supporting multi-unit operations.
The reported gross revenue of $1,696,642 substantially exceeds the sub-sector average of $669,581, suggesting strong brand positioning within the technical running niche. However, this premium market positioning requires sophisticated inventory management and knowledgeable staff capable of providing expert fitting services and product recommendations.
Ideal investors should possess substantial liquid capital to support higher initial investment and ongoing inventory requirements. The business model favors operators with retail experience or strong management capabilities, particularly in specialty markets requiring technical product knowledge. Territory exclusivity and brand recognition provide competitive advantages in local markets.
Prospective franchisees should carefully review the FDD for specific capital requirements, territory rights, and operational obligations. The premium investment level reflects both higher barriers to entry and potential market positioning advantages within the growing running specialty retail segment.
Understand What It Takes to Get Started!
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See the Revenue Potential!
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Fleet Feet. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The franchise shows strategic positioning in affluent suburban areas and fitness-conscious communities, typically locating near running trails, fitness centers, and health-conscious demographic clusters. Successful Fleet Feet locations often operate in areas with median household incomes above $75,000 and active lifestyle populations.
Significant expansion opportunities exist in the Mountain West and Southeast regions, where running communities are growing but Fleet Feet's presence is less established. Ideal locations feature proximity to running paths, complementary fitness businesses, and demographics skewing toward active adults aged 25-54. The franchise's strong performance in diverse markets from California to Virginia demonstrates adaptability to different regional markets while maintaining consistent service quality.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!
Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Fleet Feet. Learn about the experience and expertise of the executive team guiding Fleet Feet's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Fleet Feet. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Fleet Feet's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Fleet Feet's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1976
- Franchising Since 1980
- 183 US Franchises
- $228,500 - $545,000 Investment Range
- $1,696,642 Average Gross Revenue
- 4% Royalty Fee
- $22,500 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Fleet Feet franchise.
Get pre-qualified for financing
