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- Founded in 1989
- Franchising Since 2011
- 29 US Franchises
- $464,685 - $784,240 Investment Range
- $1,608,140 Average Gross Revenue
- 5%/mo Royalty Fee
- $50,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Verlo Mattress franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Verlo Mattress is a good match for you.
Verlo Mattress stands out in the retail bedding industry as a unique franchise opportunity that combines custom manufacturing with personalized customer service. Established in 1989, Verlo has revolutionized the mattress buying experience by offering handcrafted, customizable mattresses made locally in their facilities.
What sets Verlo apart is their innovative 'Comfort Adjustment' program, allowing customers to modify their mattress firmness even after purchase. This lifetime comfort guarantee demonstrates their commitment to customer satisfaction and creates a loyal customer base. Each mattress is built to order, incorporating high-quality materials and proprietary construction techniques that ensure superior sleep quality.
The brand has earned a stellar reputation for its educational approach to mattress sales, where trained sleep specialists help customers understand their specific sleep needs rather than pushing for quick sales. Their showrooms feature a wide selection of mattresses, adjustable bases, pillows, and sleep accessories, creating multiple revenue streams for franchise owners.
Verlo's business model combines manufacturing efficiency with retail excellence, offering franchisees the unique advantage of controlling both product quality and customer experience. Their transparent, no-pressure sales approach has resulted in consistently positive customer reviews and strong word-of-mouth referrals. The company's commitment to local manufacturing not only ensures quality control but also provides quick delivery times and the ability to make custom adjustments on-site.
This franchise opportunity is ideal for entrepreneurs who value quality craftsmanship and want to make a meaningful impact in their community by helping people achieve better sleep through personalized service and superior products.
How much does it cost to start a franchise with Verlo Mattress?
- Franchise Fee
- $50,000
- Investment Range
- $464,685 - $784,240
- Investment Midpoint
- $624,463
- Minimum Cash Required
- $464,685
- Royalty Fees
- 5%/mo
- Brand Fund
- $500/mo
The mattress retail industry benefits from consistent consumer replacement cycles and growing awareness of sleep health importance. However, the sector faces increasing competition from direct-to-consumer online brands and big-box retailers, requiring strong operational execution and local market presence.
With 34 units and operations since 1989, Verlo demonstrates moderate system maturity and operational stability. The franchise's 35-year operating history provides proven business model validation, though the relatively limited unit count suggests selective growth or market concentration strategies. This smaller system size may provide opportunities for closer franchisor relationships but potentially less brand recognition compared to larger competitors.
The reported gross revenue of $1,608,140 substantially exceeds the sub-sector average of $578,960, representing nearly 3x the industry benchmark. Territory protection and market exclusivity become critical factors given the location-dependent nature of mattress retail.
Ideal candidates should possess retail management experience, sufficient working capital beyond initial investment, and understanding of local market dynamics. Prospective investors must thoroughly review the FDD and conduct comprehensive due diligence before making investment decisions.
Understand What It Takes to Get Started!
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See the Revenue Potential!
Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Verlo Mattress. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The franchise's exceptional customer satisfaction ratings across thousands of reviews indicates strong operational execution and customer satisfaction. Their flagship presence in Wisconsin, including their established location in Grand Chute, represents their traditional market strength. These consistently positive customer experiences suggest effective market positioning against both national mattress retailers and local competitors.
Growth opportunities exist in both established and emerging markets, particularly in underserved areas between current clusters. While the concentration in the Upper Midwest provides operational efficiencies and strong brand recognition, successful expansion into Southern states like Texas, Florida, and Georgia demonstrates viability in diverse markets. For prospective franchisees, optimal locations should target areas with high homeownership rates, growing populations, and limited specialty mattress competition, following the proven success model across their varied demographic markets.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!
Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
Answer a few brief questions to access this growth data and make an informed decision about your future! It only takes 15 seconds and is completely free.
Executive Team
Get to know the leadership behind Verlo Mattress. Learn about the experience and expertise of the executive team guiding Verlo Mattress's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Verlo Mattress. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Verlo Mattress's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Verlo Mattress's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1989
- Franchising Since 2011
- 29 US Franchises
- $464,685 - $784,240 Investment Range
- $1,608,140 Average Gross Revenue
- 5%/mo Royalty Fee
- $50,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Verlo Mattress franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Verlo Mattress is a good match for you.
