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The Dog Wizard

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2005
  • Franchising Since 2013
  • 66 US Franchises
  • $115,700 - $194,350 Investment Range
  • $262,139 Average Gross Revenue
  • 8% Royalty Fee
  • $60,000 Franchise Fee
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Brand Description

The Dog Wizard stands out as a premier dog training franchise that has been transforming the relationships between dogs and their owners since 2005. This innovative franchise combines proven behavioral training methods with a compassionate, personalized approach to create lasting results for both pets and their families.

What sets The Dog Wizard apart is their comprehensive training philosophy that focuses on addressing the root causes of behavioral issues rather than just teaching basic commands. Their certified trainers work with dogs of all breeds, ages, and behavioral challenges – from basic obedience and leash training to more complex issues like aggression and anxiety.

The franchise offers a variety of specialized programs including private lessons, board and train programs, group classes, and their signature off-leash training. Each program is tailored to meet the specific needs of individual dogs and their owners, ensuring maximum effectiveness and long-term success. One of their most valuable offerings is their lifetime support program, which provides ongoing assistance to clients long after the initial training is complete.

The Dog Wizard has built a strong reputation for delivering remarkable transformations, with countless success stories of previously unmanageable dogs becoming well-behaved, confident companions. Their trainers are not just instructors – they're passionate professionals who understand the science of dog behavior and the importance of the human-canine bond.

For entrepreneurs looking to make a meaningful impact in their community, The Dog Wizard offers a proven business model in the growing pet industry, backed by comprehensive training, ongoing support, and a brand that pet owners have come to trust for professional, effective dog training solutions.

DID YOU KNOW?

How much does it cost to start a franchise with The Dog Wizard?

$115,700
$194,350
Did you know that starting a The Dog Wizard franchise, which specializes in professional dog training and behavioral modification services, requires a total investment between $115,700 and $194,350 including the $60,000 franchise fee, making it an accessible entry point into the booming pet services industry that's expected to reach over $350 billion globally?
Financial Summary
Franchise Fee
$60,000
Investment Range
$115,700 - $194,350
Investment Midpoint
$155,025
Minimum Cash Required
$115,700
Royalty Fees
8%
Brand Fund
2%
Brand Bragging Rights
Nearly 20 Years Industry Experience
Lifetime Support Training Programs
Multiple Service Revenue Streams
Low Entry Investment Threshold
Recession Resistant Pet Industry
Comprehensive Day Training Programs
Financial Analysis
The Dog Wizard presents an entry-level investment opportunity with total costs ranging from $115,700 to $194,350, positioning it well below the dog training sub-sector average of $262,632-$615,442. This accessible investment threshold makes it attractive for first-time franchisees or those seeking lower-capital service businesses. The pet industry demonstrates recession-resistant characteristics with Americans spending over $147 billion annually on pets, driven by humanization trends and increased pet ownership post-pandemic.

Established in 2005 with 69 units, the system shows measured growth over nearly two decades, indicating operational stability rather than aggressive expansion. The reported gross revenue of $262,139 falls below the sub-sector average of $590,169, though this may reflect the franchise's positioning as a neighborhood-focused service provider rather than premium training facilities.

The business model requires moderate operational complexity with professional dog training expertise, though comprehensive franchisor training can bridge experience gaps. Territory protection and local market dynamics significantly impact performance, making demographic analysis crucial. The service-based model offers recurring revenue potential through ongoing training programs and lifetime support offerings.

Ideal investors should possess $50,000-75,000 liquid capital (estimated industry standard), animal affinity, and strong interpersonal skills. Markets with higher disposable income, pet ownership rates, and limited competition provide optimal conditions. The scalable model supports multi-unit development, though initial focus should emphasize single-unit proficiency before expansion consideration.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like The Dog Wizard. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
The Dog Wizard demonstrates widespread coverage across multiple states with a notable presence nationwide, showing particular concentration in the Southeast. The brand maintains strong market penetration in North Carolina, Florida, and South Carolina, suggesting successful establishment in pet-friendly, suburban communities. The franchise's exceptional 4.86 average rating across thousands of customer reviews indicates strong service quality and customer satisfaction, particularly important in the relationship-driven dog training industry.

The Southeast concentration reveals a successful market fit in areas with high pet ownership rates and growing suburban populations. Key markets like Charlotte, NC and Nashville, TN demonstrate the franchise's ability to thrive in mid-sized metropolitan areas with strong household income levels and active lifestyle demographics. Significant expansion opportunities exist in the Northeast and Western regions, where pet service demand continues to grow.

Ideal locations for The Dog Wizard franchises typically include suburban areas with high concentrations of middle to upper-income households, active lifestyle communities, and areas with strong pet ownership demographics. The mobile service model offers flexibility in location selection, though proximity to residential areas and pet-friendly communities remains crucial. Market analysis suggests particular potential in underserved states with similar demographic profiles to current successful locations.
Total US Locations69
Open Franchises66
Corporate Locations3
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind The Dog Wizard. Learn about the experience and expertise of the executive team guiding The Dog Wizard's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

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Bankruptcy

Review The Dog Wizard's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about The Dog Wizard's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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