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The Dog Wizard

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2005
  • Franchising Since 2013
  • 66 US Franchises
  • $115,700 - $194,350 Investment Range
  • $262,139 Average Gross Revenue
  • 8% Royalty Fee
  • $60,000 Franchise Fee
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Brand Description

The Dog Wizard stands out as a premier dog training franchise that has been transforming the relationships between dogs and their owners since 2005. This innovative franchise combines proven behavioral training methods with a compassionate, personalized approach to create lasting results for both pets and their families.

What sets The Dog Wizard apart is their comprehensive training philosophy that focuses on addressing the root causes of behavioral issues rather than just teaching basic commands. Their certified trainers work with dogs of all breeds, ages, and behavioral challenges – from basic obedience and leash training to more complex issues like aggression and anxiety.

The franchise offers a variety of specialized programs including private lessons, board and train programs, group classes, and their signature off-leash training. Each program is tailored to meet the specific needs of individual dogs and their owners, ensuring maximum effectiveness and long-term success. One of their most valuable offerings is their lifetime support program, which provides ongoing assistance to clients long after the initial training is complete.

The Dog Wizard has built a strong reputation for delivering remarkable transformations, with countless success stories of previously unmanageable dogs becoming well-behaved, confident companions. Their trainers are not just instructors – they're passionate professionals who understand the science of dog behavior and the importance of the human-canine bond.

For entrepreneurs looking to make a meaningful impact in their community, The Dog Wizard offers a proven business model in the growing pet industry, backed by comprehensive training, ongoing support, and a brand that pet owners have come to trust for professional, effective dog training solutions.

Financial Summary
Franchise Fee
$60,000
Investment Range
$115,700 - $194,350
Investment Midpoint
$155,025
Minimum Cash Required
$115,700
Royalty Fees
8%
Brand Fund
2%
Brand Bragging Rights
Lower Investment Than Industry Average
Proven System Since 2005
Multiple Revenue Stream Opportunities
Comprehensive Lifetime Support Model
Financial Analysis
The Dog Wizard presents an attractive investment opportunity in the growing pet services sector, with an initial investment range of $115,700 - $194,350, significantly lower than the sub-sector average of $262,632 - $615,442. This competitive entry point, combined with average gross revenue of $262,139, positions it as an accessible opportunity in the pet training market, though revenue falls below the sub-sector average of $590,169.

The franchise has demonstrated steady growth with 69 units since 2005, indicating stable market acceptance and proven business model. The lower investment requirement suggests efficient operations and potentially faster ROI timeline, typically 2-3 years depending on location and market penetration.

Key profitability factors include recurring revenue through lifetime support programs, multiple revenue streams (day training, board and train, group classes), and strong brand positioning in the premium pet services segment. The scalable business model offers potential for multi-unit expansion, with relatively low overhead compared to traditional pet service businesses.

Ideal investors should have $50,000-75,000 in liquid capital, with the remainder financed through SBA loans or traditional lending. Success indicators include local pet ownership demographics, disposable income levels, and competition density. Risk mitigation strategies should focus on marketing effectiveness, trainer retention, and service diversification.

The growing pet humanization trend and increasing pet ownership rates suggest strong long-term market potential, though profitability will depend on effective operational execution and market positioning.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like The Dog Wizard. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

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Location Analysis
The Dog Wizard demonstrates widespread coverage across multiple states with a notable presence nationwide, showing particular concentration in the Southeast. The brand maintains strong market penetration in North Carolina, Florida, and South Carolina, suggesting successful establishment in pet-friendly, suburban communities. The franchise's exceptional 4.86 average rating across thousands of customer reviews indicates strong service quality and customer satisfaction, particularly important in the relationship-driven dog training industry.

The Southeast concentration reveals a successful market fit in areas with high pet ownership rates and growing suburban populations. Key markets like Charlotte, NC and Nashville, TN demonstrate the franchise's ability to thrive in mid-sized metropolitan areas with strong household income levels and active lifestyle demographics. Significant expansion opportunities exist in the Northeast and Western regions, where pet service demand continues to grow.

Ideal locations for The Dog Wizard franchises typically include suburban areas with high concentrations of middle to upper-income households, active lifestyle communities, and areas with strong pet ownership demographics. The mobile service model offers flexibility in location selection, though proximity to residential areas and pet-friendly communities remains crucial. Market analysis suggests particular potential in underserved states with similar demographic profiles to current successful locations.
Total US Locations69
Open Franchises66
Corporate Locations3
Average Sq. FootN/A sq/ft
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind The Dog Wizard. Learn about the experience and expertise of the executive team guiding The Dog Wizard's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

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Bankruptcy

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Franchisor Assistance

Learn about The Dog Wizard's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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