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Scenthound

Information based on 2025 FDD
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Brand Highlights
  • Founded in 2015
  • Franchising Since 2018
  • 71 US Franchises
  • $318,684 - $499,969 Investment Range
  • $466,560 Average Gross Revenue
  • 6% Royalty Fee
  • $49,900 Franchise Fee
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Brand Description

Scenthound is revolutionizing the pet care industry with its innovative approach to routine dog care and maintenance. Founded in 2015, this rapidly expanding franchise has reimagined the traditional dog grooming model by focusing on essential health and hygiene services that every dog needs, regardless of breed or size.

The company's name cleverly represents their core services: Skin, Coat, Ears, Nails, and Teeth (SCENT), emphasizing their commitment to comprehensive wellness care rather than just aesthetic grooming. This unique approach helps prevent common health issues and ensures dogs maintain optimal hygiene between traditional grooming appointments.

What sets Scenthound apart is their membership-based model, offering convenient, affordable monthly packages that make routine care accessible to all dog owners. Their efficient service model allows for quick turnaround times, typically completing services within an hour, making it convenient for busy pet parents.

The franchise has earned widespread praise for its exceptional customer service, clean facilities, and genuine care for their four-legged clients. Their detailed 'SCENT Check' report cards provide owners with valuable insights into their dog's health status after each visit, promoting proactive pet care and establishing trust with customers.

Scenthound's success is built on creating a stress-free environment for both pets and their owners, employing trained professionals who understand dog behavior and handling. Their modern, technology-driven approach to scheduling, customer communication, and service delivery has positioned them as a leader in the evolving pet care industry, making them an attractive option for entrepreneurs passionate about animal welfare and customer service.

Financial Summary
Franchise Fee
$49,900
Investment Range
$318,684 - $499,969
Investment Midpoint
$409,327
Minimum Cash Required
$318,684
Royalty Fees
6%
Brand Fund
1.5%
Brand Bragging Rights
Lower investment than sector average
Recurring revenue through membership model
Tech-driven operations boost efficiency
Rapid expansion to 76 units
Financial Analysis
Scenthound presents an attractive investment opportunity in the growing pet care industry, with an investment range of $318,684 - $499,969, positioning it competitively below the sub-sector average of $356,370 - $652,938. The franchise's gross revenue of $466,560 reflects a sustainable business model, though it falls 25.6% below the sub-sector average of $627,022, suggesting room for growth and optimization.

The membership-based revenue model provides recurring income stability, while the technology-driven wellness tracking system offers operational efficiency and scalability. With 76 units established since 2015, Scenthound demonstrates strong market validation and consistent growth trajectory.

ROI potential is enhanced by lower initial investment requirements and multiple revenue streams through core services and add-on treatments. Key success factors include location selection in high-income, pet-friendly neighborhoods and effective membership program management. According to the American Pet Products Association, pet industry spending reached $123.6 billion in 2021, indicating robust market fundamentals.

The ideal investor should have $150,000+ in liquid capital, strong operational management skills, and passion for pet care. Risk factors include staffing challenges and competitive pressure, mitigated by the brand's established systems and technology platform.

Market positioning as an affordable, convenient solution for essential pet care services provides a competitive advantage in the growing 'pet parent' demographic, suggesting positive long-term growth potential despite initial revenue metrics below sector averages.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Scenthound. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

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Location Analysis
Scenthound demonstrates strong regional presence across multiple states, with significant market coverage concentrated primarily in the Southeast. The franchise shows particular strength throughout Florida, Georgia, and North Carolina, creating a solid corridor along the Atlantic coast. This geographic clustering suggests effective market penetration and operational efficiency in these regions.

Customer satisfaction is notably high, with an impressive 4.66 average rating across numerous customer reviews, indicating strong service delivery and brand consistency. The concentration of units in affluent suburban markets, particularly in states with high pet ownership rates and growing populations, aligns well with the brand's premium dog grooming service model.

Prime expansion opportunities exist in underserved Northeast and Midwest markets, where pet care spending remains robust. Successful locations typically feature high-income demographics, proximity to residential areas with high dog ownership, and complementary retail presence. The brand's strongest performance appears in suburban communities with median household incomes above $75,000 and high concentrations of professional families.

For new franchisees, ideal locations should target areas with substantial population density within a 3-mile radius, strong daytime population, and limited competition from full-service pet grooming providers. The brand's current geographic footprint suggests room for significant expansion, particularly in western states where market penetration remains limited.
Total US Locations76
Open Franchises71
Corporate Locations5
Average Sq. FootN/A sq/ft
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Scenthound. Learn about the experience and expertise of the executive team guiding Scenthound's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Scenthound. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Scenthound's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Scenthound's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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