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Slumberland

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1968
  • Franchising Since 1974
  • 70 US Franchises
  • $829,500 - $3,215,000 Investment Range
  • $2,971,924 Average Gross Revenue
  • 3% Royalty Fee
  • $45,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Slumberland has been a trusted name in furniture and mattress retail since 1968, building a reputation for exceptional customer service and quality home furnishings. With locations across multiple states, Slumberland offers a comprehensive selection of furniture, mattresses, and home accessories to suit every style and budget.

What sets Slumberland apart is their customer-first approach, consistently demonstrated through their knowledgeable, non-pushy sales staff who prioritize understanding customer needs over making quick sales. Their showrooms are thoughtfully designed with attractive displays, making it easy for customers to envision how pieces might look in their own homes.

The company stands behind their products with robust warranty options and protection plans, including their unique policy that offers store credit if protection plans go unused. Their commitment to customer satisfaction extends beyond the sale, with professional delivery services and dedicated after-sale support.

Slumberland's extensive inventory includes top-quality brands in bedroom sets, living room furniture, dining room collections, and their specialty: mattresses and sleep products. They regularly offer competitive promotions and flexible financing options to make quality furniture accessible to more customers.

As a franchise opportunity, Slumberland represents a well-established brand with a proven business model in the home furnishings industry. Their success is built on a foundation of strong vendor relationships, efficient operations, and a genuine commitment to helping customers create comfortable, beautiful living spaces. The brand's longevity and steady growth demonstrate its resilience and adaptability in the ever-evolving retail landscape.

DID YOU KNOW?

How much does it cost to start a franchise with Slumberland?

$829,500
$3,215,000
Did you know that opening your own Slumberland mattress and furniture franchise - where you'll help customers find their perfect night's sleep - requires a total investment between $829,500 and $3,215,000, which covers everything from the $45,000-$55,000 franchise fee to store buildout, inventory, and working capital needed to launch this established retail brand in your market?
Financial Summary
Franchise Fee
$45,000
Investment Range
$829,500 - $3,215,000
Investment Midpoint
$2,022,250
Minimum Cash Required
$829,500
Royalty Fees
3%
Brand Fund
1.25%
Brand Bragging Rights
Established furniture retailer since 1968
Strong Midwest market presence
Comprehensive home furnishing selection
Proven 122-unit system stability
Regional brand recognition strength
Mature operational infrastructure support
Financial Analysis
Slumberland requires a substantial investment of $829,500 to $3,215,000, positioning it as a premium franchise opportunity in the furniture and mattress retail sector. This investment range significantly exceeds the sub-sector average of $395,061 to $916,841, reflecting the capital-intensive nature of furniture retail operations including extensive inventory, showroom fixtures, and warehouse facilities. The furniture retail industry benefits from steady housing market activity and home renovation trends, though it faces headwinds from e-commerce competition and changing consumer shopping behaviors. Established in 1968 with 122 units, Slumberland demonstrates operational maturity and system stability, indicating proven business processes and franchisor experience. The reported gross revenue of $2,971,924 substantially exceeds sub-sector averages, suggesting strong brand positioning and market penetration capabilities. This investment suits experienced retail operators or well-capitalized investors with significant liquid assets, given the high capital requirements and inventory management complexity. The franchise operates primarily in Midwest markets, indicating regional brand strength and established supply chain infrastructure. Prospective investors should consider the cyclical nature of furniture retail, seasonal sales patterns, and the need for substantial working capital to maintain inventory levels. Multi-unit development potential exists for qualified investors with adequate capitalization. Territory protection and market exclusivity terms warrant careful review in the FDD, as does the franchisor's marketing support and vendor relationships that can impact operational efficiency and profitability.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Slumberland. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Slumberland operates numerous locations across multiple states, demonstrating both strong regional dominance and expanding national presence. While the franchise maintains its strongest concentration in the Upper Midwest, with Minnesota serving as its core market, followed by notable presence in Iowa, Illinois, and Wisconsin, it has successfully expanded beyond this region. The company has established operations in coastal states including California, Florida, and Massachusetts, as well as strategic locations across the Mid-Atlantic and Southern regions.

The franchise's exceptional 4.66 average rating across thousands of customer reviews reflects strong operational consistency and customer satisfaction across its diverse geographic footprint. This high rating is particularly significant in the furniture and mattress retail sector, where customer experience directly influences long-term success.

Market opportunities exist for both regional densification and continued national expansion. The franchise has demonstrated success in various market types, from its dense Midwest presence to emerging markets in states like Alaska and Delaware. Ideal locations typically include mid-sized cities with growing populations, median household incomes above $60,000, and retail corridors near residential developments.

Success factors for Slumberland locations include proximity to residential growth areas, accessibility from major thoroughfares, and presence in retail clusters with complementary home goods retailers. The combination of strong regional presence and strategic national expansion provides competitive advantages through established supply chains and growing brand recognition.
Total US Locations122
Open Franchises70
Corporate Locations52
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Slumberland. Learn about the experience and expertise of the executive team guiding Slumberland's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Slumberland. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Slumberland's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Slumberland's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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