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Relax The Back

Information based on 2024 FDD
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Brand Highlights
  • Founded in 1984
  • Franchising Since 1989
  • 77 US Franchises
  • $194,750 - $419,850 Investment Range
  • $911,108 Average Gross Revenue
  • 5% Royalty Fee
  • $5,000 Franchise Fee
Pre-qualification Amount

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Brand Description

Relax The Back is a specialized retail franchise that has been helping customers find relief from back and neck pain since 1984. As a premier provider of ergonomic and comfort solutions, they offer a carefully curated selection of high-quality products designed to support spinal health and overall wellbeing.

The store's product line includes zero gravity recliners, massage chairs, office chairs, mattresses, pillows, and various ergonomic accessories. What sets Relax The Back apart is their highly trained staff who possess extensive knowledge about spinal health and ergonomics, often providing consultation-level service that rivals medical professionals' expertise.

Customer service is at the heart of the Relax The Back experience. Their sales associates take time to understand each customer's specific needs, allowing them to try products extensively and providing detailed explanations of features and benefits. This consultative approach has earned them countless loyal customers who return for additional products and recommend the store to others.

The franchise is particularly known for their premium zero gravity chairs and specialized office furniture, which have helped numerous customers find relief from chronic pain and improve their quality of life. They also offer white-glove delivery service and stand behind their products with strong warranty support.

For entrepreneurs interested in the health and wellness sector, Relax The Back represents an opportunity to own a business that makes a meaningful difference in people's lives while operating in the growing ergonomic furniture and wellness products market.

DID YOU KNOW?

How much does it cost to start a franchise with Relax The Back?

$194,750
$419,850
Did you know that starting your own Relax The Back franchise - specializing in ergonomic furniture, massage chairs, and wellness products that help people live pain-free - requires a total investment between $194,750 and $419,850, which covers everything from your franchise fee and premium inventory to store buildout and equipment needed to transform your community's approach to back health and comfort?
Financial Summary
Franchise Fee
$5,000
Investment Range
$194,750 - $419,850
Investment Midpoint
$307,300
Minimum Cash Required
$194,750
Royalty Fees
5%
Brand Fund
2%
Brand Bragging Rights
Nearly 40 years operational history
Specialized ergonomic furniture expertise
Exclusive therapeutic product lines
Lower investment than sector average
Growing wellness market positioning
Established brand recognition
Financial Analysis
Relax The Back presents an accessible entry point into the specialty retail furniture market with total investment requirements of $194,750 - $419,850, positioning it well below the sub-sector average of $453,266 - $715,998. This lower capital requirement makes it attractive for investors seeking entry into the ergonomic furniture niche without premium-tier investment demands.

The ergonomic furniture market benefits from strong secular trends including remote work adoption, aging demographics, and increased health consciousness driving demand for therapeutic furniture solutions. The franchise's focus on massage chairs, ergonomic office furniture, and wellness products aligns with growing consumer awareness of workplace health and comfort.

With 79 units and nearly 40 years of operational history since 1984, Relax The Back demonstrates system maturity and brand recognition in the specialized ergonomic retail space. This established presence provides operational infrastructure and proven business processes, though the relatively modest unit count suggests selective growth rather than aggressive expansion.

The business model requires retail management expertise and understanding of higher-ticket furniture sales, with products ranging from $180 accessories to $4,500+ massage chairs. Territory protection and exclusive product lines provide competitive advantages, though success depends heavily on location selection and local market demographics.

Ideal investors should possess retail experience and sufficient working capital for inventory management in this specialized market. The franchise suits operators comfortable with consultative selling and building relationships with health-conscious consumers seeking therapeutic furniture solutions.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Relax The Back. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Relax The Back demonstrates a strategic coastal and metropolitan market presence across multiple states. The franchise shows strong concentration in affluent, health-conscious markets, with notable presence in California, Texas, and along the Northeast corridor including Pennsylvania and New Jersey. This distribution suggests a deliberate focus on regions with higher disposable income and wellness-oriented demographics.

The franchise's impressive 4.6 average rating across numerous customer reviews indicates strong operational execution and market fit, with many locations receiving exceptional ratings. This consistent performance suggests effective territory planning and strong market understanding.

Ideal locations for Relax The Back typically include upscale retail corridors and medical/professional districts in metropolitan areas with median household incomes above $75,000. The current geographic footprint reveals significant expansion opportunities in the Midwest and Southeast, where an aging population and increasing focus on wellness could support growth.

Prospective franchisees should target locations with high concentrations of health-conscious professionals, proximity to medical facilities, and areas with demonstrated demand for wellness products. Strip malls and lifestyle centers in affluent suburbs have proven particularly successful for existing units.
Total US Locations79
Open Franchises77
Corporate Locations2
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Relax The Back. Learn about the experience and expertise of the executive team guiding Relax The Back's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Relax The Back. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Relax The Back's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Relax The Back's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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