Take our Fit Score survey to see if Play It Again Sports is a good match for you.
- Founded in 1983
- Franchising Since 1988
- 294 US Franchises
- $314,300 - $420,800 Investment Range
- $1,186,546 Average Gross Revenue
- 5% Royalty Fee
- $25,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Play It Again Sports franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Play It Again Sports is a good match for you.
Play It Again Sports stands as a pioneering force in the sporting goods retail industry, offering a unique business model that combines new and gently used sports equipment and gear. This innovative approach has revolutionized how families access quality sporting goods at affordable prices, creating a sustainable and community-focused business environment.
As a franchise owner, you'll operate a store that serves as a vital community hub for athletes, families, and sports enthusiasts. The business model is built on a dual-revenue stream: buying and selling pre-owned equipment while also offering new merchandise from leading brands. This distinctive approach not only provides multiple profit opportunities but also promotes environmental sustainability through equipment recycling.
What sets Play It Again Sports apart is its ability to adapt to local market demands and seasonal sports trends. Whether it's hockey equipment in winter, baseball gear in spring, or fitness equipment year-round, franchise owners can tailor their inventory to their community's specific needs. The brand's strong reputation for quality control and fair pricing has earned customer trust nationwide.
The franchise provides comprehensive training and ongoing support, including inventory management systems, marketing strategies, and operational best practices. As part of the Winmark Corporation family, franchise owners benefit from decades of retail expertise and a proven business system. This opportunity is ideal for entrepreneurs who are passionate about sports, community engagement, and building a sustainable business that helps make sports more accessible to everyone.
How much does it cost to start a franchise with Play It Again Sports?
- Franchise Fee
- $25,000
- Investment Range
- $314,300 - $420,800
- Investment Midpoint
- $367,550
- Minimum Cash Required
- $314,300
- Royalty Fees
- 5%
- Brand Fund
- $1,500/yr
The franchise operates in the $45 billion sporting goods retail market, benefiting from sustained consumer interest in fitness and outdoor activities. The buy-sell-trade model creates multiple revenue streams while addressing growing consumer demand for sustainable shopping alternatives. However, the business faces competition from online marketplaces and big-box retailers.
With 294 units and 40+ years of operation since 1983, Play It Again Sports demonstrates system maturity and operational stability. This established infrastructure provides franchisees with proven business processes and brand recognition, though growth has been measured compared to newer franchise concepts.
The reported gross revenue of $1,186,546 exceeds sub-sector averages of $937,273, suggesting strong unit-level performance. The business model requires hands-on management for inventory evaluation and customer service, making it suitable for owner-operators rather than passive investors. Territory protection and local market dynamics significantly impact performance potential.
Ideal candidates should possess $150,000-200,000 liquid capital and retail management experience. The franchise suits markets with active sports communities and sufficient population density to support both buying and selling activities. Prospective investors should carefully review the FDD and conduct thorough market analysis before proceeding.
Understand What It Takes to Get Started!
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See the Revenue Potential!
Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Play It Again Sports. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The brand's notable concentration in the Midwest, particularly Michigan, leverages the region's strong youth sports culture and seasonal sporting goods demands. Successful locations typically operate in suburban areas with high youth sports participation rates and middle-income demographics. The resale sporting goods model performs particularly well in markets with active lifestyle communities and strong youth athletics programs.
Expansion opportunities exist in underserved markets, particularly in the Southeast and Mountain regions, where youth sports participation continues to grow. Ideal locations feature proximity to schools, sports complexes, and residential areas with median household incomes above $60,000. The franchise's proven success in diverse markets from California to Michigan demonstrates adaptability to various regional market conditions, though careful consideration should be given to local competition from both traditional sporting goods retailers and other resale concepts.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
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Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
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Executive Team
Get to know the leadership behind Play It Again Sports. Learn about the experience and expertise of the executive team guiding Play It Again Sports's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Play It Again Sports. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Play It Again Sports's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Play It Again Sports's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 1983
- Franchising Since 1988
- 294 US Franchises
- $314,300 - $420,800 Investment Range
- $1,186,546 Average Gross Revenue
- 5% Royalty Fee
- $25,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Play It Again Sports franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Play It Again Sports is a good match for you.
