Honest Abe Roofing

Honest Abe Roofing

Franzy VerifiedInformation based on 2026 FDD

Home Services · Roofing

Investment min
$197.6K
Total: $197.6K–$277.7K
Avg gross revenue
$2.07M
Unit-level, 2026
Franchise fee
$59.5K
Veteran discount available
Royalty
5%
of gross revenue
Locations
8
Franchising since 2017

Description

What is Honest Abe Roofing?

Roofing repairs, replacements, and maintenance with consultant-based sales and preventative programs

Honest Abe Roofing has established itself as a trusted leader in the residential and commercial roofing industry since 2007. Living up to its namesake's reputation for integrity, this franchise has built its foundation on transparency, quality craftsmanship, and exceptional customer service. With locations across multiple states, Honest Abe Roofing has revolutionized the roofing industry through its innovative approach to both service delivery and customer experience.

The franchise stands out for its comprehensive service offerings, including roof repairs, complete replacements, and preventative maintenance programs. What truly sets Honest Abe Roofing apart is their commitment to utilizing premium materials and advanced installation techniques, backed by industry-leading warranties that provide homeowners with lasting peace of mind.

Their business model emphasizes customer education and transparent communication throughout the entire roofing process. Each franchise location employs highly trained roofing advisors who provide detailed consultations, helping homeowners understand their options and make informed decisions about their roofing needs. The company's reputation for honesty and reliability is evidenced by their consistently high customer satisfaction ratings and positive reviews.

For entrepreneurs looking to enter the lucrative home services industry, Honest Abe Roofing offers a proven business system with comprehensive training and ongoing support. Franchise owners benefit from established operational procedures, marketing strategies, and a recognized brand name that resonates with customers seeking trustworthy roofing solutions. With the growing demand for quality roofing services and an aging housing inventory across America, Honest Abe Roofing presents a compelling opportunity in the home services sector.
  • Insurance claim assistance
  • Storm and hail damage focus
  • Aging roof replacement
  • Midwest and Southeast footprint
  • Small-metro homeowner focus

Location Analysis

Where Honest Abe Roofing wins

Honest Abe Roofing's strongest regions are the Midwest, where the brand originated and maintains its corporate base, and the Southeast, particularly Florida operations. Top states include Indiana and Florida. Key markets include Terre Haute, Indiana (headquarters and founding market), Indianapolis, Indiana, and Tampa Bay, Florida. Clustering originates around the Terre Haute home base and expands across Indiana, with a secondary cluster in Florida reflecting storm-driven roofing demand and year-round installation seasons. The territory-based model spreads into metro and surrounding suburban counties rather than dense urban cores. Expansion favors markets with aging single-family housing stock and severe-weather exposure. Ideal demographics include owner-occupied single-family suburban households, homeowners in aging housing stock, middle to upper-middle-income homeowners, and insurance-claim homeowners in storm-prone areas. Validate territory boundaries, competitive density, claim frequency, and local contractor licensing requirements in your specific market.
Total Locations
16
Franchise units
8
Corporate locations
8
Avg. sq. footage

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CanadaInternational

Financial Analysis

The numbers behind Honest Abe Roofing

Avg gross revenue$2,074,684
Investment range$197,600 – $277,749
Investment midpoint$237,675
Brand fund2%
Royalty5%
Franchise fee$59,500
Min. net worth$750,000
Min. liquid capital$300,000

Veteran discount available

Honest Abe Roofing participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Honest Abe Roofing requires an initial investment between $197,600 and $277,749, with a franchise fee of $59,500. The brand was founded in 2007 and operates 8 units. Reported gross revenue is $2,074,684. The investment reflects the capital-intensive nature of roofing operations, including warehouse facilities, material staging areas, fleet vehicles, crew equipment, and inventory. The franchise fee represents approximately 21 to 30 percent of total initial capital. The unit count indicates a selective expansion approach since founding. The business model is territory-based rather than location-dependent, with revenue tied to claim volume, seasonal weather patterns, and the condition of local housing stock. Licensing, insurance, and compliance requirements vary by state and add regulatory complexity to market entry.
Did you know? Honest Abe Roofing, a roofing franchise in the home services industry, requires an initial investment between $197,600 and $277,749. The franchise fee is $59,500. Investment costs reflect warehouse space, material staging areas, fleet parking, equipment, and compliance with state and local roofing contractor licensing and insurance requirements.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Honest Abe Roofing works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$197.6K–$277.7K
Most common
$197,600
Minimum
$237,675
Midpoint
$277,749
Maximum

The investment range midpoint (from range reported on Item 7) is $237,675 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$2.18M
YOY change (2025 -> 2026)
+69%

According to Item 19 of the Franchise Disclosure Document, Honest Abe Roofing has an average gross revenue of $2.07M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Over time

Franchise footprint

-38% YoY
8 units open as of 2026 FDD-5 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Honest Abe Roofing's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Honest Abe Roofing franchise typically ranges between $197,600.00 and $277,749.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Honest Abe Roofing
Honest Abe Roofing
$2.07M avg revenue · 8+ US franchises