Take our Fit Score survey to see if Waterloo Turf is a good match for you.
We collaborate with a handful of brands to tell their story properly. Through this partnership, you'll see more content about them across Franzy. Podcasts with their franchisees, deep dives into their model, and real success stories. Waterloo Turf is one of our spotlight brand partners for 2025.
- Founded in 2021
- Franchising Since null
- 36 US Franchises
- $106,300 - $151,500 Investment Range
- $2,062,427 Average Gross Revenue
- 4%-6% Royalty Fee
- $39,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Waterloo Turf franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Waterloo Turf is a good match for you.
Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back. As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences. Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.
How much does it cost to start a franchise with Waterloo Turf?
- Franchise Fee
- $39,000
- Investment Range
- $106,300 - $151,500
- Investment Midpoint
- $128,900
- Minimum Cash Required
- $60,000
- Royalty Fees
- 4%-6%
- Brand Fund
- 2%
The artificial turf industry benefits from strong market tailwinds, driven by water conservation concerns and reduced maintenance preferences. Waterloo Turf's installations save homeowners approximately 22,000 gallons of water annually, addressing growing environmental consciousness and drought-related water restrictions.
As an Austin-based franchise system established in 2021, Waterloo Turf leverages local market expertise while representing an early-stage opportunity with inherent growth potential. The system's combined Austin and San Antonio operations generated $2,062,426 in gross revenue, demonstrating strong multi-market performance, though prospective investors should examine individual unit metrics through the FDD.
Ideal candidates should possess strong sales and customer service backgrounds, given the consultation-heavy business model. The franchise suits investors seeking home services opportunities with multiple revenue streams through residential, commercial, and specialty installations. Territory exclusivity and market protection terms require careful FDD review to understand competitive positioning and expansion potential in this growing eco-friendly sector.
Understand What It Takes to Get Started!
Discover the financial commitment required to launch this franchise. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Answer a few quick questions - just 15 seconds - to reveal this detail and take the first step toward your dream business!
See the Revenue Potential!
Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.
Provide a little information about yourself (it only takes 15 seconds) to access this valuable insight and start planning your future success!
Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Waterloo Turf. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The ideal location profile for a Waterloo Turf franchise would focus on suburban and growing residential areas with median household incomes above $75,000, where professional lawn care services typically see strong demand. Key success factors include areas with larger lot sizes, active homeowners' associations, and regions with consistent lawn maintenance needs.
While specific geographic distribution data is currently limited, expansion opportunities exist in markets characterized by high concentrations of single-family homes and active residential development. Prospective franchisees should consider communities with demographics that align with professional lawn care services, such as areas with higher proportions of busy professionals and retirees who prefer to outsource property maintenance.
Note that while the franchise shows promise in the lawn care sector, potential investors should conduct thorough market research and due diligence, as operational data including customer ratings, specific location performance, and regional presence is currently limited. Success in this emerging franchise system will likely depend on selecting territories with strong demographic alignment and year-round service potential.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!
Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
Answer a few brief questions to access this growth data and make an informed decision about your future! It only takes 15 seconds and is completely free.
Executive Team
Get to know the leadership behind Waterloo Turf. Learn about the experience and expertise of the executive team guiding Waterloo Turf's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Waterloo Turf. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Waterloo Turf's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Waterloo Turf's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
We collaborate with a handful of brands to tell their story properly. Through this partnership, you'll see more content about them across Franzy. Podcasts with their franchisees, deep dives into their model, and real success stories. Waterloo Turf is one of our spotlight brand partners for 2025.
- Founded in 2021
- Franchising Since null
- 36 US Franchises
- $106,300 - $151,500 Investment Range
- $2,062,427 Average Gross Revenue
- 4%-6% Royalty Fee
- $39,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Waterloo Turf franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Waterloo Turf is a good match for you.
