Waterloo Turf
Home Services · Lawn Care
Description
What is Waterloo Turf?
Artificial turf installation and maintenance for residential yards and commercial facilities
Get Your Saturdays Back with Waterloo Turf!
Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back.
As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences.
Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.
- Artificial turf installation
- Dog-friendly surfaces
- Water-saving landscaping
- Backyard putting greens
- Pet care facility surfaces
- Low-maintenance yards
Location Analysis
Where Waterloo Turf wins
Is your territory available?
We'll take you through a few quick questions, then Waterloo Turf confirms availability directly.
We collaborate with a handful of brands each year to tell their story properly. Through this partnership, you'll see more content about them across Franzy — podcasts with their franchisees, deep dives into their model, and unfiltered success stories. Waterloo Turf is one of our spotlight brand partners for 2026.
Financial Analysis
The numbers behind Waterloo Turf
Veteran discount available
Waterloo Turf participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How Waterloo Turf works
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
The investment range midpoint (from range reported on Item 7) is $141,900 and financing can reduce cash-at-close by 80–90%.
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Waterloo Turf's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Waterloo Turf franchise typically ranges between $121,300.00 and $162,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
