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Waterloo Turf

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Information based on 2025 FDD
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Spotlight Brand

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Brand Highlights
  • Founded in 2021
  • Franchising Since null
  • 32 US Franchises
  • $106,300 - $151,500 Investment Range
  • $2,062,427 Average Gross Revenue
  • 4%-6% Royalty Fee
  • $39,000 Franchise Fee
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Brand Description

Get Your Saturdays Back with Waterloo Turf! Waterloo Turf is an artificial turf installation and maintenance franchise. At Waterloo Turf, we create beautiful, functional outdoor spaces that bring families and friends together while giving our customers their Saturday’s back. As the premier artificial turf company in the USA, we deliver exceptional quality, unmatched service, and transformative experiences. Waterloo Turf isn’t just about artificial turf—it’s about reclaiming time, enhancing lifestyles, and living every day like it’s Saturday.

DID YOU KNOW?

How much does it cost to start a franchise with Waterloo Turf?

$106,300
$151,500
Did you know that starting your own Waterloo Turf franchise - bringing professional-grade artificial turf and landscaping solutions to your community - requires a total investment between $106,300 and $151,500, which covers everything from your franchise fee and initial equipment to working capital needed to transform outdoor spaces in your local market?
Financial Summary
Franchise Fee
$39,000
Investment Range
$106,300 - $151,500
Investment Midpoint
$128,900
Minimum Cash Required
$106,300
Royalty Fees
4%-6%
Brand Fund
2%
Brand Bragging Rights
Several hundred artificial grass projects completed
125+ five-star customer reviews
Eco-friendly water conservation solution
Multiple revenue stream opportunities across residential and commercial markets
Growing artificial turf market demand
Premium quality materials with UV resistance and durable backing systems
Financial Analysis
Waterloo Turf presents an accessible investment opportunity with total requirements of $106,300-$151,500, positioning at or below the lawn care sub-sector average of $147,426-$219,540. This competitive entry point makes the franchise attractive to emerging entrepreneurs seeking home services opportunities. The artificial turf industry benefits from strong market fundamentals, driven by water conservation concerns, reduced maintenance preferences, and growing environmental consciousness among homeowners.

As a recently established system (2021), Waterloo Turf represents an early-stage franchise opportunity with limited operational history and unknown unit count. While this creates uncertainty regarding system maturity, it potentially offers ground-floor positioning in expanding markets. The reported $2,062,426 combined gross revenue from Austin and San Antonio markets demonstrates multi-location performance, though individual unit metrics require FDD review for proper evaluation.

The specialized artificial turf niche requires technical installation expertise and equipment investment, creating operational complexity but potentially higher barriers to competition. Ideal investors should possess construction or landscaping backgrounds, adequate working capital for equipment and inventory, and ability to manage skilled installation teams.

Key investment considerations include the franchise's nascent development stage, limited brand recognition outside Texas markets, and dependence on residential construction activity. Territory rights and exclusivity terms require careful FDD evaluation given the unknown unit count and early franchise development phase.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Waterloo Turf. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
Waterloo Turf, established in 2021, maintains a growing presence in the franchise system, though specific data on currently active units is not available. As a relatively new entrant in the lawn care services sector, the franchise represents an emerging opportunity in the home services industry, with potential for significant market expansion.

The ideal location profile for a Waterloo Turf franchise would focus on suburban and growing residential areas with median household incomes above $75,000, where professional lawn care services typically see strong demand. Key success factors include areas with larger lot sizes, active homeowners' associations, and regions with consistent lawn maintenance needs.

While specific geographic distribution data is currently limited, expansion opportunities exist in markets characterized by high concentrations of single-family homes and active residential development. Prospective franchisees should consider communities with demographics that align with professional lawn care services, such as areas with higher proportions of busy professionals and retirees who prefer to outsource property maintenance.

Note that while the franchise shows promise in the lawn care sector, potential investors should conduct thorough market research and due diligence, as operational data including customer ratings, specific location performance, and regional presence is currently limited. Success in this emerging franchise system will likely depend on selecting territories with strong demographic alignment and year-round service potential.
Total US LocationsN/A
Open Franchises32
Corporate Locations5
Average Sq. Foot
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Waterloo Turf. Learn about the experience and expertise of the executive team guiding Waterloo Turf's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Waterloo Turf. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Waterloo Turf's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Waterloo Turf's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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