Lawn Pride
Home Services · Lawn Care
Description
What is Lawn Pride?
Weed control and fertilization with 7-12 annual visits per property designed for upselling aeration and pest services
Founded in 1986, Lawn Pride has grown into Indianapolis’ largest weed control and fertilization company by consistently delivering measurable results and an exceptional customer experience. The company provides comprehensive, multi-season lawn care programs—including fertilization, weed control, aeration, and tree and shrub care—designed to improve turf health, enhance curb appeal, and increase long-term property value. In 2022, Neighborly, the largest home services franchisor in North America, acquired Lawn Pride after recognizing the strength and scalability of the model. With Neighborly’s national platform and infrastructure, Lawn Pride is now positioned for significant expansion with the goal of becoming the largest weed and fertilization company in the United States.
This is a strong, recurring, plug and play business model with tremendous scalability. Franchise owners provide bundled weed and fertilization services that are on an autopay system. Technicians service properties 7 to 12x annually depending on the region of the country which provides consistent, recurring revenue and 7-12 opportunities to offer upsell services like aeration, tree and shrub care, and perimeter pest control.
Lawn Pride franchise owners benefit from Neighborly’s full support ecosystem, including national and local marketing programs built for lead generation, advanced technology systems, dedicated business coaching, and a 24/7 call center that handles scheduling and payment collection—significantly reducing administrative workload and accounts receivable. The model offers flexibility, allowing owners to operate as hands-on owner/operators or through an executive model that supports building and leading a team. With strong recurring revenue, high customer retention, scalable unit economics, and significant untapped territory across the country, Lawn Pride offers a compelling opportunity to build a dominant, recurring-revenue business backed by one of the most powerful organizations in franchising.
Location Analysis
Where Lawn Pride wins
Is your territory available?
We'll take you through a few quick questions, then Lawn Pride confirms availability directly.
Financial Analysis
The numbers behind Lawn Pride
Veteran discount available
Lawn Pride participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How Lawn Pride works
This franchise is flexible — it can be run either way.
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
The investment range midpoint (from range reported on Item 7) is $192,553 and financing can reduce cash-at-close by 80–90%.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Lawn Pride has an average gross revenue of $684. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Over time
Franchise footprint
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Lawn Pride's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Lawn Pride franchise typically ranges between $141,215.00 and $243,890.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
