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- Founded in 2010
- Franchising Since 2011
- 82 US Franchises
- $147,500 - $304,100 Investment Range
- $579,853 Average Gross Revenue
- 6% Royalty Fee
- $40,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Bricks & Minifigs franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Bricks & Minifigs is a good match for you.
Bricks & Minifigs is a revolutionary retail concept that has transformed the LEGO® buying, selling, and trading experience. Since 2010, they have created a unique marketplace that serves both casual builders and serious collectors, offering an extensive selection of new, used, and retired LEGO® sets, individual bricks, and minifigures.
What sets Bricks & Minifigs apart is their comprehensive approach to the LEGO® ecosystem. Unlike traditional toy stores, they offer a dynamic buy-sell-trade model that allows customers to refresh their collections while providing value for their previously enjoyed sets. Their stores feature carefully curated displays of both current and retired sets, bulk brick sections for custom builds, and an impressive selection of rare and collectible minifigures.
The franchise has become a community hub for LEGO® enthusiasts, offering interactive experiences such as birthday parties, building events, and educational programs. Their stores are staffed by passionate LEGO® experts who provide knowledgeable guidance and share in customers' excitement for building and collecting.
Each location maintains a clean, well-organized environment with dedicated spaces for different activities, including build stations, Duplo areas for younger visitors, and custom minifigure creation stations. The business model caters to multiple customer segments, from parents seeking affordable building options for their children to serious collectors hunting for rare pieces.
With a strong focus on customer service and community engagement, Bricks & Minifigs has established itself as the premier destination for LEGO® enthusiasts, offering a unique retail experience that goes beyond simple transactions to foster creativity, collection, and community.
How much does it cost to start a franchise with Bricks & Minifigs?
- Franchise Fee
- $40,000
- Investment Range
- $147,500 - $304,100
- Investment Midpoint
- $225,800
- Minimum Cash Required
- $147,500
- Royalty Fees
- 6%
- Brand Fund
- 1%
The specialty toy retail sector benefits from strong consumer loyalty and the enduring popularity of LEGO products, though faces headwinds from e-commerce competition and changing retail dynamics. The franchise's focus on aftermarket LEGO products creates a unique niche within the broader toy retail landscape.
With 87 units established since 2010, the system demonstrates steady growth and operational maturity over 14 years. This moderate unit count suggests controlled expansion while maintaining quality standards, though it indicates limited brand recognition compared to larger retail franchises.
The reported gross revenue of $579,853 falls below sub-sector averages, which may reflect the specialized nature of the business model or varying market conditions. The buy-sell-trade operational model requires inventory management expertise and understanding of LEGO product values.
Ideal investors should possess retail experience, strong local market knowledge, and passion for the LEGO brand community. The business model suits owner-operators comfortable with inventory-intensive operations and customer education. Markets with established LEGO enthusiast communities and higher disposable income demographics typically perform better. Prospective franchisees should carefully review the FDD and conduct thorough market analysis before investing.
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Bricks & Minifigs. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The franchise's robust presence in Texas indicates successful penetration in family-oriented suburban markets with strong disposable income. The balanced distribution across West Coast and Midwest markets suggests versatility in different demographic environments. Notable gaps in coverage present expansion opportunities, particularly in the Northeast and Southeast regions.
Location success appears driven by proximity to family-friendly communities, shopping districts, and areas with high concentrations of LEGO enthusiasts. Ideal locations typically feature strong foot traffic, accessible parking, and 1,500-2,500 sq ft retail spaces in middle to upper-middle-income areas. The franchise performs particularly well in suburban locations near schools and family entertainment centers.
Market analysis suggests untapped potential in several mid-sized markets, especially in states with established presence but room for growth. The consistently high customer satisfaction ratings across regions indicate strong operational consistency and successful market adaptation, making this franchise particularly attractive for expansion in similar demographic profiles to existing successful locations.
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Track Growth to Gauge Success!
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Executive Team
Get to know the leadership behind Bricks & Minifigs. Learn about the experience and expertise of the executive team guiding Bricks & Minifigs's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Bricks & Minifigs. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Bricks & Minifigs's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Bricks & Minifigs's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2010
- Franchising Since 2011
- 82 US Franchises
- $147,500 - $304,100 Investment Range
- $579,853 Average Gross Revenue
- 6% Royalty Fee
- $40,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Bricks & Minifigs franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Bricks & Minifigs is a good match for you.
