Water Wings Swim School

Water Wings Swim School

Franzy VerifiedInformation based on 2026 FDD

Children's Services · Swimming Lessons

Investment min
$1.034M
Total: $1.034M–$1.47M
Avg gross revenue
$1.593M
Unit-level, 2026
Franchise fee
$50K
Veteran discount available
Royalty
6%
of gross revenue
Locations
11
Franchising since 2025

Description

What is Water Wings Swim School?

Water Wings Swim School is a premier children’s swim education brand, focused on providing high-quality instruction in a nurturing and safe environment. Founded in 2003 by Avi and Tracy Shafshak in Las Vegas, Nevada, Water Wings was built on the mission of addressing the critical need for comprehensive swim education for children of all ages.

With programs designed to build water safety, confidence, and a lifelong love for swimming, Water Wings has become a trusted name for families. Its year-round, indoor facilities allow students to progress at their own pace in a consistent learning environment led by certified instructors.

Today, Water Wings Swim School operates in more than ten corporate-owned locations across three states and is expanding nationwide through franchising as part of the Unleashed Brands platform.

Owning a Water Wings Swim School franchise offers the opportunity to make a lasting impact in your community by helping children and families learn life-saving skills. The brand’s proven model combines strong revenue potential with a mission-driven business.

Key franchise advantages include:

  • A recognized brand with a 20+ year track record in swim education
  • Programs designed for all ages and skill levels, from infants to adults
  • Year-round indoor facilities that drive consistent enrollment and recurring revenue
  • Proprietary training curriculum and safety-focused teaching methods
  • Access to Unleashed Brands’ shared resources, marketing support, and franchise expertise
  • Open in as Little as 8 Months, supported by a streamlined development process, site selection guidance, and project management resources designed to accelerate opening timelines.
  • Prime Territories Available Nationwide, with active expansion opportunities in high-growth markets serving families with young children and strong household demographics

Water Wings Swim School has been recognized as a leader in the youth enrichment space and benefits from the reputation and systems of the Unleashed Brands platform, which includes other top-tier children’s franchises.

  • Premium investment model
  • High-barrier entry
  • Facility-based instruction
  • Youth-focused education

Location Analysis

Where Water Wings Swim School wins

Water Wings Swim School has no identified strongest regions, top states, or top markets in the provided data, and the zero-unit count indicates no current operating footprint to analyze. Without an established geographic presence, there is no validated performance history, customer feedback, or market-specific traction to reference. The clustering pattern notes that swim instruction is inherently local and facility-anchored, with any future units likely gravitating toward residential family neighborhoods rather than dispersed placements. Ideal demographics center on families with infants through elementary-age children seeking year-round indoor lessons, particularly in suburban trade areas dense enough to support recurring weekly enrollment. The model would logically suit middle- to upper-middle-income households able to sustain ongoing tuition, in communities with pool ownership and heightened water-safety awareness, though no brand-published income or population thresholds are provided. Location requirements include access to a heated, temperature-controlled pool, parent viewing areas, changing facilities, convenient parking, and proximity to schools and family neighborhoods. No review ratings or customer sentiment data are available to assess service quality or operational consistency. Prospective franchisees should undertake comprehensive territory-level analysis, validate local demand for structured swim instruction, assess competitive swim programs, and confirm site availability and regulatory feasibility before proceeding.
Total Locations
11
Franchise units
N/A
Corporate locations
11
Avg. sq. footage
8000
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Financial Analysis

The numbers behind Water Wings Swim School

Avg gross revenue$1,592,892
Investment range$1,033,500 – $1,469,700
Investment midpoint$1,251,600
Brand fund2%
Royalty6%
Franchise fee$50,000
Min. net worth$500,000
Min. liquid capital$200,000

Veteran discount available

Water Wings Swim School participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Water Wings Swim School requires an initial investment between $1,033,500 and $1,469,700, with a $50,000 franchise fee, positioning it in the high-investment tier of children's education franchises. The capital requirement reflects the specialized infrastructure needed for instructional swimming facilities—heated pools, mechanical systems, viewing areas, and family amenities—creating significant barriers to entry but also limiting competitive density. The brand reports gross revenue of $1,592,892, though this figure alone provides no visibility into operating margins, instructor costs, facility overhead, or net profitability. With zero operating units currently reported despite a 2003 founding, the franchise lacks a demonstrated multi-unit track record, raising questions about replication success, support infrastructure, and validated operational playbooks. Prospective investors face elevated execution risk in a model that combines real-estate complexity, aquatics liability, seasonal enrollment volatility, and instructor recruitment challenges. The business depends on sustained weekly enrollment from a narrow customer segment—families with young children—making revenue vulnerable to demographic shifts and competitive swim programs. Scalability is constrained by facility build-out timelines and local zoning for pools. Candidates should conduct granular due diligence on operating costs, staffing models, insurance requirements, and realistic enrollment ramp curves before committing capital to an unproven franchise system.
Did you know? Water Wings Swim School operates in the children's swimming lessons sector with an initial investment ranging from $1,033,500 to $1,469,700 and a franchise fee of $50,000. The capital reflects the specialized pool infrastructure and family-focused amenities required for year-round instructional programs.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Water Wings Swim School works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Revenue model not specified.
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$1.034M–$1.47M
Most common
$1,033,500
Minimum
$1,251,600
Midpoint
$1,469,700
Maximum

The investment range midpoint (from range reported on Item 7) is $1,251,600 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$1.6M
YOY change

According to Item 19 of the Franchise Disclosure Document, Water Wings Swim School has an average gross revenue of $1.6M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Water Wings Swim School's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Water Wings Swim School franchise typically ranges between $1,033,500.00 and $1,469,700.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Water Wings Swim School
Water Wings Swim School
$1.593M avg revenue · 0+ US franchises

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