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- Founded in 2022
- Franchising Since null
- 66 US Franchises
- $107,710 - $153,242 Investment Range
- $1,989,969 Average Gross Revenue
- 10% - 8% Royalty Fee
- $55,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Water Babies franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Water Babies is a good match for you.
Water Babies is the world's leading baby swimming franchise, passionately dedicated to teaching essential life-saving skills and water safety awareness to infants and young children. We've successfully taught over 600,000 little ones to become lifelong swimmers, building their confidence and fostering a love for the water. Our science-backed lessons are trusted by over 47,000 families weekly, consistently receiving high praise for their engaging approach and measurable progress. The Water Babies franchise opportunity offers a chance to be your own boss with a proven, profitable, and purpose-driven business that truly makes a social impact. Franchisees benefit from multiple revenue streams, including classes, underwater photography, and retail, providing uncapped earning potential. You'll receive full training and extensive ongoing support from our expert team and a global network, helping you achieve both personal success and strong financial returns. It's an ideal venture for career changers, parents, or anyone passionate about building a thriving business while saving lives.
How much does it cost to start a franchise with Water Babies?
- Franchise Fee
- $55,000
- Investment Range
- $107,710 - $153,242
- Investment Midpoint
- $130,476
- Minimum Cash Required
- $107,710
- Royalty Fees
- 10% - 8%
- Brand Fund
- 2%
The children's swimming instruction sector benefits from strong demographic fundamentals, driven by millennial parents prioritizing early childhood development and water safety education. The franchise's reported gross revenue of $1,989,969 substantially exceeds the sub-sector average of $936,301, demonstrating strong revenue potential within this specialized market.
As a recently established franchise system (2022), Water Babies operates with limited North American operational history, presenting both opportunity and uncertainty for prospective investors. The brand's UK origins provide operational foundation with proven curriculum and methodology, though market adaptation requires careful consideration.
The investment structure likely includes equipment, initial inventory, training, and working capital, though specific liquid capital requirements aren't disclosed. Territory protection and exclusivity terms require FDD review to understand market rights and competitive positioning.
Ideal investors should possess strong community connections, experience with children's programming, and sufficient working capital beyond initial investment. The business model demands consistent marketing, staff management, and facility coordination. Multi-unit development potential exists given the scalable nature of swimming instruction services.
Understand What It Takes to Get Started!
Discover the financial commitment required to launch this franchise. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Answer a few quick questions - just 15 seconds - to reveal this detail and take the first step toward your dream business!
See the Revenue Potential!
Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.
Provide a little information about yourself (it only takes 15 seconds) to access this valuable insight and start planning your future success!
Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Water Babies. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
Finance Partners
The 4.296 average rating across 294 reviews suggests consistent service quality across varied markets, particularly impressive for a young franchise in the competitive children's swimming instruction sector. This rating indicates strong operational systems and training protocols that translate well across different regional markets.
The franchise's geographic spread from Northeast to South to Pacific Northwest demonstrates market validation across diverse climates and demographics. This suggests the business model isn't limited by seasonal constraints, likely operating in indoor facilities year-round. Notable presence in smaller markets like North Dakota (4 locations) and Delaware (4 locations) indicates successful penetration beyond major metropolitan areas.
Expansion opportunities exist in underrepresented major markets, particularly California, Texas, and Florida where swimming instruction demand is high. Ideal franchise locations should target affluent suburban areas with high concentrations of families with young children, proximity to residential neighborhoods, and adequate facility space for pool operations.
Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.
Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!
Track Growth to Gauge Success!
See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.
Answer a few brief questions to access this growth data and make an informed decision about your future! It only takes 15 seconds and is completely free.
Executive Team
Get to know the leadership behind Water Babies. Learn about the experience and expertise of the executive team guiding Water Babies's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Water Babies. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Water Babies's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Water Babies's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2022
- Franchising Since null
- 66 US Franchises
- $107,710 - $153,242 Investment Range
- $1,989,969 Average Gross Revenue
- 10% - 8% Royalty Fee
- $55,000 Franchise Fee
Use the Pre-qualification tool to see how much funding you could qualify for and see if you can affor a Water Babies franchise.
Get pre-qualified for financingTake our Fit Score survey to see if Water Babies is a good match for you.
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