TruBlue Home Service Ally

Franzy VerifiedInformation based on 2025 FDD

Senior Care · Other Senior Care Businesses

Investment min

$70K

Total: $70K–$96K

Avg gross revenue

$719K

Unit-level, 2025

Franchise fee

$50K

Veteran discount available

Royalty

of gross revenue

Locations

104

Franchising since 2011

Description

What is TruBlue Home Service Ally ?

TruBlue stands out as a premier home services franchise that has been revolutionizing the residential maintenance industry since 2011. Specializing in comprehensive home care solutions, TruBlue has earned a stellar reputation for delivering exceptional service with a personal touch, as evidenced by their consistently glowing customer reviews.

What sets TruBlue apart is their unique approach to home services. They don't just offer standard cleaning services – they provide complete home care management solutions that address the diverse needs of homeowners, particularly seniors and busy professionals. Their services span from routine maintenance and repairs to specialized home modifications, all delivered with meticulous attention to detail and professional expertise.

The franchise has built its success on a foundation of trust, reliability, and exceptional customer service. TruBlue's technicians are known for their professionalism, punctuality, and thorough communication throughout every project. Whether it's installing new fixtures, repairing decks, or conducting comprehensive home maintenance, their teams consistently exceed customer expectations.

TruBlue's business model is particularly appealing as it taps into the growing demand for reliable, professional home services in an increasingly time-strapped society. Their systematic approach to home maintenance, combined with their focus on building long-term client relationships, has helped them establish a strong presence in communities across the country. For entrepreneurs looking to enter the home services industry, TruBlue offers a proven system with comprehensive training and support, enabling franchise owners to deliver high-quality services while building a sustainable business.

Aging-in-place home services
Handyman meets senior safety
Recurring home maintenance
Multi-generational client base
Remote caregiver support
Referral-driven model

Location Analysis

Where TruBlue Home Service Ally wins

TruBlue Home Service Ally operates a territory-based, van-operated model, with no retail storefront required. The brand originated in Cincinnati, Ohio, and clustering patterns indicate development spreading into Midwest, Southeast, and Sun Belt suburbs, as well as presence in both U.S. and Canadian markets concentrated in mid-size metro suburbs. Specific strongest regions, top states, and top markets were not provided in the input, so prospective franchisees should verify current geographic concentration and available territories directly with the franchisor. The business model clusters around suburban residential areas with high owner-occupied housing and older housing stock, rather than retail corridors. Franchise territories are typically anchored to metro suburbs, and multi-territory ownership is common. The ideal customer base includes seniors aging in place and their adult children, homeowners in older homes, dual-income professional households, and landlords or property managers—all segments found in established suburban markets with middle- to upper-middle-income homeowner populations. No official population or income thresholds are published. Location requirements include a home-based or small office setup, service vehicles, a defined territory, licensed and insured technicians, and senior home-safety training. Average location ratings and review volume were not available, so customer sentiment cannot be assessed. Candidates should conduct territory-level demographic analysis, verify contractor licensing rules, and validate local demand for handyman and aging-in-place services before signing.

Total Locations

104

Franchise units

104

Corporate locations

Avg. sq. footage

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Financial Analysis

The numbers behind TruBlue Home Service Ally

Avg gross revenue$719,209

Investment range$70,050 – $96,400

Investment midpoint$83,225

Brand fund2%

Royalty6%

Franchise fee$49,900

Min. net worth$50,000

Min. liquid capital$50,000

Veteran discount available

TruBlue Home Service Ally participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

TruBlue Home Service Ally requires an initial investment between $70,050 and $96,400, with a flat franchise fee of $49,900. This entry point positions the brand in the lower-to-mid tier for home-service franchises, reflecting its home-based or small-office model and mobile service delivery. Founded in 2011, the system has grown to 104 units, demonstrating expansion over thirteen years. The territory-based, van-operated structure keeps overhead relatively low and enables multi-territory ownership, allowing operators to scale by covering adjacent suburban zones from a single administrative hub. Reported gross revenue of $719,209 provides a snapshot of system-wide sales activity but does not indicate profitability, margins, or unit-level economics. Actual performance will depend on labor costs, vehicle expenses, licensing, insurance, lead generation, and the franchisee's ability to secure recurring maintenance contracts and aging-in-place safety retrofits. The dual revenue stream—routine handyman work and senior home-safety modifications—offers diversification but also requires technician training, compliance with contractor licensing, and sustained marketing to seniors and their adult children. Multi-territory models can enhance route density and revenue per vehicle but increase managerial complexity. Prospective investors should request validated Item 19 financials, benchmark operating margins, and assess local contractor labor markets before committing capital.

Did you know? TruBlue Home Service Ally is a Senior Care franchise in the Other Senior Care Businesses subsector. The initial investment ranges from $70,050 to $96,400, with a franchise fee of $49,900. Founded in 2011, the brand has grown to 104 units using a territory-based, van-operated model.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How TruBlue Home Service Ally works

Ownership

Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

Revenue

Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model

Customer

B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$70K–$96K

Most common

$70,050

Minimum

$83,225

Midpoint

$96,400

Maximum

The investment range midpoint (from range reported on Item 7) is $83,225 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg

$452K

YOY change (2024 -> 2025)

+125%

According to Item 19 of the Franchise Disclosure Document, TruBlue Home Service Ally has an average gross revenue of $719K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+11% YoY

104 units open as of 2025 FDD+10 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for TruBlue Home Service Ally 's 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment

FDD Item 7 · PDF

Financial performance representations

FDD Item 19 · PDF

Members-only items

Executive team

FDD Item 2 · PDF

Litigation

FDD Item 3 · PDF

Bankruptcy

FDD Item 4 · PDF

Franchisor assistance

FDD Item 11 · PDF

Members only

Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a TruBlue Home Service Ally franchise typically ranges between $70,050.00 and $96,400.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

TruBlue Home Service Ally

$719K avg revenue · 104+ US franchises

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