TruBlue Home Service Ally

TruBlue Home Service Ally

Franzy VerifiedInformation based on 2025 FDD

Senior Care · Other Senior Care Businesses

Investment min
$70.1K
Total: $70.1K–$96.4K
Avg gross revenue
$719.2K
Unit-level, 2025
Franchise fee
$49.9K
Veteran discount available
Royalty
6%
of gross revenue
Locations
104
Franchising since 2011

Description

What is TruBlue Home Service Ally ?

Home maintenance, repairs, and modifications tailored for seniors and busy professionals

TruBlue stands out as a premier home services franchise that has been revolutionizing the residential maintenance industry since 2011. Specializing in comprehensive home care solutions, TruBlue has earned a stellar reputation for delivering exceptional service with a personal touch, as evidenced by their consistently glowing customer reviews.

What sets TruBlue apart is their unique approach to home services. They don't just offer standard cleaning services – they provide complete home care management solutions that address the diverse needs of homeowners, particularly seniors and busy professionals. Their services span from routine maintenance and repairs to specialized home modifications, all delivered with meticulous attention to detail and professional expertise.

The franchise has built its success on a foundation of trust, reliability, and exceptional customer service. TruBlue's technicians are known for their professionalism, punctuality, and thorough communication throughout every project. Whether it's installing new fixtures, repairing decks, or conducting comprehensive home maintenance, their teams consistently exceed customer expectations.

TruBlue's business model is particularly appealing as it taps into the growing demand for reliable, professional home services in an increasingly time-strapped society. Their systematic approach to home maintenance, combined with their focus on building long-term client relationships, has helped them establish a strong presence in communities across the country. For entrepreneurs looking to enter the home services industry, TruBlue offers a proven system with comprehensive training and support, enabling franchise owners to deliver high-quality services while building a sustainable business.
  • Aging-in-place home services
  • Handyman meets senior safety
  • Recurring home maintenance
  • Multi-generational client base
  • Remote caregiver support
  • Referral-driven model

Location Analysis

Where TruBlue Home Service Ally wins

TruBlue operates as a mobile, van-based service model with no storefront. Units cluster by household density rather than retail corridors, with territories drawn around suburban single-family housing rather than urban cores. Multiple adjacent territories can be layered around a single metro as owners add vans. The model serves homeowners aged 55+ seeking aging-in-place and home safety modifications, adult children arranging maintenance for aging parents, time-constrained dual-income households outsourcing upkeep, and owners of established older single-family homes needing recurring maintenance. Suitable territories are suburban areas with enough owner-occupied households to sustain recurring maintenance and handyman demand, in middle to upper-middle income homeowner areas with discretionary budget for ongoing home maintenance and senior safety modifications. Prospective franchisees should validate household ownership rates, senior population density, and local demand for aging-in-place services in their proposed territory.
Total Locations
104
Franchise units
104
Corporate locations
0
Avg. sq. footage

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Financial Analysis

The numbers behind TruBlue Home Service Ally

Avg gross revenue$719,209
Investment range$70,050 – $96,400
Investment midpoint$83,225
Brand fund2%
Royalty6%
Franchise fee$49,900
Min. net worth$50,000
Min. liquid capital$50,000

Veteran discount available

TruBlue Home Service Ally participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

TruBlue Home Service Ally was founded in 2011 and operates 104 units. The initial investment ranges from $70,050 to $96,400, with a franchise fee of $49,900. Reported gross revenue is $719,209. The van-based service model eliminates customer-facing retail space, requiring only a small office or home office for dispatch and administration, along with service vehicles and tools for technician crews. This structure positions capital toward equipment and operational setup rather than real estate. The franchise fee represents a substantial portion of the lower investment threshold. The model requires technicians suited to senior home safety and aging-in-place work, indicating a need for skilled labor with specific experience in accessibility modifications and ongoing home maintenance for older adults.
Did you know? TruBlue Home Service Ally operates in the senior care sector under the other senior care businesses subsector. The initial investment ranges from $70,050 to $96,400. The franchise fee is $49,900. The mobile, van-based model requires no customer-facing retail space, with operations run from a small office or home office.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How TruBlue Home Service Ally works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$70.1K–$96.4K
Most common
$70,050
Minimum
$83,225
Midpoint
$96,400
Maximum

The investment range midpoint (from range reported on Item 7) is $83,225 and financing can reduce cash-at-close by 80–90%.

FDD Item 19

Average gross sales

Avg
$451.9K
YOY change (2024 -> 2025)
+125%

According to Item 19 of the Franchise Disclosure Document, TruBlue Home Service Ally has an average gross revenue of $719.2K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Over time

Franchise footprint

+11% YoY
104 units open as of 2025 FDD+10 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for TruBlue Home Service Ally 's 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a TruBlue Home Service Ally franchise typically ranges between $70,050.00 and $96,400.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

TruBlue Home Service Ally
TruBlue Home Service Ally
$719.2K avg revenue · 104+ US franchises