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TruBlue Home Service Ally

Information based on 2025 FDD
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Brand Highlights
  • Founded in 2011
  • Franchising Since 2011
  • 130 US Franchises
  • $70,050 - $96,400 Investment Range
  • N/A Average Gross Revenue
  • 6% Royalty Fee
  • $49,900 Franchise Fee
Pre-qualification Amount

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Franzy Fit Score

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Brand Description

TruBlue stands out as a premier home services franchise that has been revolutionizing the residential maintenance industry since 2011. Specializing in comprehensive home care solutions, TruBlue has earned a stellar reputation for delivering exceptional service with a personal touch, as evidenced by their consistently glowing customer reviews.

What sets TruBlue apart is their unique approach to home services. They don't just offer standard cleaning services – they provide complete home care management solutions that address the diverse needs of homeowners, particularly seniors and busy professionals. Their services span from routine maintenance and repairs to specialized home modifications, all delivered with meticulous attention to detail and professional expertise.

The franchise has built its success on a foundation of trust, reliability, and exceptional customer service. TruBlue's technicians are known for their professionalism, punctuality, and thorough communication throughout every project. Whether it's installing new fixtures, repairing decks, or conducting comprehensive home maintenance, their teams consistently exceed customer expectations.

TruBlue's business model is particularly appealing as it taps into the growing demand for reliable, professional home services in an increasingly time-strapped society. Their systematic approach to home maintenance, combined with their focus on building long-term client relationships, has helped them establish a strong presence in communities across the country. For entrepreneurs looking to enter the home services industry, TruBlue offers a proven system with comprehensive training and support, enabling franchise owners to deliver high-quality services while building a sustainable business.

DID YOU KNOW?

How much does it cost to start a franchise with TruBlue Home Service Ally ?

$70,050
$96,400
Did you know that launching your own TruBlue Home Service Ally franchise - a comprehensive home maintenance and repair business that helps busy homeowners with everything from handyman services to seasonal upkeep - requires a total investment between $70,050 and $96,400, which includes the $49,900 franchise fee plus all the essential startup costs like equipment, initial marketing, and working capital needed to begin serving your community's home service needs?
Financial Summary
Franchise Fee
$49,900
Investment Range
$70,050 - $96,400
Investment Midpoint
$83,225
Minimum Cash Required
$70,050
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
Certified Senior Home Safety Specialist
Dual-market seniors and busy adults
13 years proven operational history
Background checked bonded insured technicians
Recurring maintenance plan revenue model
Ultra-low $70K investment barrier
Financial Analysis
TruBlue's $70,050-$96,400 investment range positions it as an exceptionally accessible entry point in the senior care franchise sector, requiring 85% less capital than the sub-sector average of $492,784-$599,747. This low-barrier structure makes it attractive for first-time franchisees or investors seeking multiple unit development without substantial capital deployment.

The senior care industry benefits from powerful demographic tailwinds, with 10,000 Baby Boomers aging daily and 90% preferring to age in place. TruBlue's dual-market approach serving both seniors and busy adults creates revenue diversification beyond traditional senior-only models. The reported gross revenue of $319,810 falls below sub-sector averages, though this may reflect the system's focus on recurring maintenance contracts rather than high-ticket medical services.

With 94 units and 13 years of operation since 2011, TruBlue demonstrates solid system maturity and measured growth. The franchise's certified Senior Home Safety Specialist credentials provide competitive differentiation and justify premium pricing for specialized modifications.

Ideal investors should possess $30,000-40,000 liquid capital and operational management experience, particularly in service industries. The business model suits owner-operators comfortable with hands-on involvement and relationship building. Territory rights and recurring maintenance plans offer revenue predictability, while the aging-in-place trend supports long-term market expansion. Multi-unit development potential exists for qualified investors in demographically favorable markets with high senior populations.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like TruBlue Home Service Ally . Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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FranFund

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CRF USA

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First Bank of the Lake

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Golden Capital Solutions

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Location Analysis
TruBlue demonstrates a strategic East Coast-focused expansion with widespread coverage across multiple states, showing particular strength in the Mid-Atlantic region. Notable concentrations in Virginia and Maryland suggest strong market validation in areas with high senior populations and affluent suburbs. The franchise maintains a strong customer satisfaction rating across numerous customer reviews, indicating consistent service quality and market fit.

The franchise's geographic distribution reveals opportunities in underserved markets, particularly in the Midwest and Western states. Current success in Florida, North Carolina, and New Jersey demonstrates viability in markets with large retiree populations and high-income households. Ideal locations typically include suburban areas with median household incomes above $75,000, high homeownership rates, and significant 55+ populations.

Prospective franchisees should target communities with growing senior populations, established residential neighborhoods, and limited competition in home maintenance services. The strongest performing locations are often in master-planned communities or areas with high concentrations of aging-in-place seniors. Market analysis suggests potential for expansion in secondary markets near current successful territories, particularly in states with aging demographics and strong housing markets.
Total US Locations94
Open Franchises130
Corporate Locations0
Average Sq. Foot
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind TruBlue Home Service Ally . Learn about the experience and expertise of the executive team guiding TruBlue Home Service Ally 's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving TruBlue Home Service Ally . Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review TruBlue Home Service Ally 's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about TruBlue Home Service Ally 's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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